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P D Vaghela?blur=25

With PD Vaghela taking over as the new TRAI Chairman tomorrow, industry observers say they are hoping for a more stable regulatory environment

Ruhail Amin 1 day ago

IPL 2020?blur=25

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

VI?blur=25

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

RS sharma?blur=25

The outgoing Chairman of the Telecom Regulatory Authority of India RS Sharma talks about his five-year stint, sectoral regulation and more

Ruhail Amin Sep 22, 2020 9:03 AM

IPL?blur=25

Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base

Ruhail Amin & Tasmayee Laha Roy Sep 11, 2020 9:30 AM

IPL?blur=25

According to industry experts, franchises will make Rs 10-15 crore minus the central pool revenue

Ruhail Amin Sep 9, 2020 9:05 AM

cricket?blur=25

Despite the challenges this year, team franchises have been negotiating sponsorship values and have managed to rope in some top brands

Ruhail Amin Sep 7, 2020 9:31 AM

BCCI?blur=25

This year, the Team Kit Sponsorship is expected to be in the range of Rs 200 to 250 crore for five years

Ruhail Amin Sep 1, 2020 5:56 PM

IPL?blur=25

Experts weigh in on the rise of digital-first sponsors like Dream11 & Unacademy that are betting big on IPL for unmatched visibility and impact this season

Ruhail Amin Aug 31, 2020 9:00 AM

ipl?blur=25

It is learnt that the company will be spending close to Rs 120 crore over the next three years

Ruhail Amin Aug 26, 2020 8:48 AM

ipl?blur=25

The company left as it found the costs too steep and re-negotiation with BCCI did not yield much, say sources

Ruhail Amin Aug 24, 2020 8:33 AM

IPL?blur=25

In a letter to Union minister Kiren Rijiju, Confederation of All India Traders has said Dream11’s stake in Chinese firm Tencent Global is against the PM’s call for ‘Vocal for Local’

Ruhail Amin Aug 20, 2020 3:45 PM

dream11?blur=25

BCCI has refused a three-year term suggestion by Dream11 as the cricket board feels it will get more in sponsorship money in the next season when the COVID-19 threat subsides, it is learnt

Ruhail Amin Aug 19, 2020 4:02 PM

IPL?blur=25

Highly placed sources have told e4m that BCCI has refused the 3-year term suggestion and feels they will get more in sponsorship monies in the next season when the Covid-19 threat subsides

Ruhail Amin Aug 19, 2020 12:39 PM

IPL?blur=25

According to sources, Tata Sons’ approach towards the title sponsorship right from the word go was of extreme caution, given the current market scenario

Ruhail Amin Aug 19, 2020 8:58 AM

Boria Majumdar?blur=25

BCCI is all set to announce the new title sponsor for IPL on 18th August 2020.

Ruhail Amin Aug 15, 2020 3:41 PM

IPL?blur=25

Experts say with IPL just almost 40 days away, finding a big sponsor which can match Vivo’s spending power will be a big challenge for the IPL organisers

Ruhail Amin Aug 11, 2020 8:12 AM

Sudeep Narayan?blur=25

Narayan joined Volvo Cars in 2008 and was instrumental in establishing Volvo as a luxury car brand in the country

Ruhail Amin Aug 1, 2020 1:24 AM

TuharVyas?blur=25

Vyas, President, Growth and Transformation, GroupM South Asia, spoke to e4m about the challenges faced by media agencies and more

Ruhail Amin Jul 28, 2020 9:03 AM

ipl?blur=25

Sources close to the decision makers told e4m that the schedule will be unveiled in next few days

Ruhail Amin Jul 21, 2020 8:44 AM