Date-wise News

US-Iran thaw may lift sentiment, but brands likely to wait for stability?blur=25

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava 13 minutes ago

Court?blur=25

The original show-cause notices were issued not only to gaming companies but also to their directors, promoters and key managerial personnel. The Supreme Court has not quashed these proceedings

Imran Fazal 15 minutes ago

Sushant Sinha Launches Desh Ki Pathshala at News18 India?blur=25

News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news

Ruhail Amin 16 minutes ago

Adidas vs Nike?blur=25

The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan 24 minutes ago

Cannes Lions?blur=25

While Ogilvy Mumbai leads the agency table with four shortlists, VML India follows with three

Aryendra Khan 30 minutes ago

Anupriya Acharya: Leading Publicis South Asia Through Change?blur=25

Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade

Neeta Nair 32 minutes ago

MarTech Revolution: Driving Sales Beyond Just Brand Awareness?blur=25

With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain 43 minutes ago

Dr Sandeep Goyal - The Cultural Significance of Osoji in Japan's Civic Pride?blur=25

Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on

Sandeep Goyal 1 hour ago

Sun Pharmaceutical Industries?blur=25

Sun Pharma has agreed to acquire 100% outstanding shares of Innovcare Lifesciences Private Limited

e4m Desk 1 hour ago