Sarah O'Leary returns to Initiative as Managing Director for Melbourne
Sarah O'Leary is a strategic and people-focused leader with over 17 years of experience in media, marketing, and client service
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Published: Jun 22, 2026 2:17 PM | 1 min read
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- Sarah O'Leary has been appointed as the Managing Director for Initiative's Melbourne office, marking her return to the agency.
- The announcement was made via a LinkedIn post, highlighting the company's enthusiasm for her return.
- O'Leary's experience and familiarity with Initiative are expected to enhance the agency's leadership and growth in Melbourne.
- She has over 17 years of experience in media, marketing, and client service, focusing on insight-led strategy and team leadership.
Sarah O'Leary has returned to Initiative as the Managing Director for Melbourne, marking a homecoming for the media leader. The company announced her appointment through a LinkedIn post, expressing its excitement about welcoming her back to the team.
"She’s back! We’re beyond excited to be welcoming Sarah O'Leary back to Initiative as our Melbourne Managing Director," the company wrote in a LinkedIn post.
O'Leary's return is expected to strengthen Initiative's leadership in Melbourne as the agency continues to focus on driving growth and delivering strategic media solutions for clients.
Having previously been associated with the agency, she brings valuable industry experience and familiarity with the organisation, making her well-positioned to lead the Melbourne office in its next phase of growth.
Sarah O'Leary is a strategic and people-focused leader with over 17 years of experience in media, marketing, and client service, driving performance through insight-led strategy, operational excellence, and high-impact team leadership.
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