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Produced in association with Culture Machine, the film features celebrity chef Vikas Khanna and it highlights how the underprivileged struggle for each meal

exchange4media Staff 6 hours ago

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin 30-October-2018

The initiative uses the power of radio as a mass medium to raise awareness against the objectification of women!

exchange4media Staff 27-October-2018

We bring you a round-up of top stories making headlines this week

exchange4media Staff 27-October-2018

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

exchange4media Staff 23-October-2018

The campaign aims to create awareness about the importance of children wearing helmets while riding pillion on two-wheelers

exchange4media Staff 08-October-2018

The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution

exchange4media Staff 20-September-2018

With ‘The wrapper that gives’, Cadbury Dairy Milk looks at providing an opportunity to consumers to participate in the generosity campaign

exchange4media Staff 16-September-2018

Conceptualised by Lowe Lintas, the campaign highlights the fund’s investment in a portfolio of the best companies in India, and its aim to generate healthy returns

exchange4media Staff 16-September-2018

The challenge is simple - shoot a video holding plank for only 36 seconds and upload it using #36SecPlankChallenge on any social media platform.

exchange4media Staff 15-September-2018

In order to make a conscious effort of keeping the environment clean, this year’s Big Green Ganesha associated with kids from various NGOs to create eco-friendly Ganesha idols

exchange4media Staff 12-September-2018

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Neethu Mohan 11-September-2018

Under the tutelage of professional photographer Mohit Ahuja, the activity will culminate at the Delhi Photo Fair, on World Photography Day on August 19

exchange4media Staff 20-August-2018

Menon will drive Initiative’s business growth and profitability in Bangalore, which handles e-commerce major Amazon, MRF, 3M and others

exchange4media Staff 20-August-2018

#IndiaInvited digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Conceptualised and executed by Tonic Worldwide, it extended an invitation to all Indians to be a part of the movement through various innovations.

exchange4media Staff 19-August-2018

This multi-phase relief mission seeks readers’ support to help Kerala during this most difficult time.

exchange4media Staff 18-August-2018

Initiative's Mumbai office will manage the account. The account was earlier held by OMD India.

exchange4media Staff 17-August-2018

Initiative will handle the entire media portfolio of both the brands including the digital mandate and play a pivotal role in extending Dish TV India’s communication to its audience

exchange4media Staff 06-August-2018

The campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands

exchange4media Staff 24-July-2018

Collaborates with Supreme Court advocate Karuna Nundy to explain legal rights and introduces ‘Know Your Rights’ as part of its #AbSamjhautaNahin philosophy

exchange4media Staff 21-July-2018