initiative

Mediabrands Content Studio appointed as creative agency of record
exchange4media Staff Jan 25, 2023 2:51 PM

The campaign highlights the environmental challenges that the world faces today
exchange4media Staff Jan 16, 2023 10:33 AM

Rajat Abbi, vice president, global marketing, Schneider Electric, opens up about the company's groundbreaking Green Yodha initiative
Shrabasti Mallik Jan 2, 2023 4:08 PM

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically
exchange4media Staff Aug 17, 2022 3:28 PM

The summit will be held on 29th June 2022 at The Leela Ambience, Gurgaon
exchange4media Staff Jun 22, 2022 11:53 AM

Before Unacademy, Sharma was associated with Airtel as Chief Executive Officer, Gujarat
exchange4media Staff Jun 21, 2022 3:38 PM

Actor Naseeruddin Shah has lent his voice to the TVC, which is directed by the ad-film director Anupam Mishra
exchange4media Staff Jun 6, 2022 2:57 PM

The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
exchange4media Staff Jun 3, 2022 8:38 AM

The activation aimed at creating conversations about the brand, which was conceptualised by Schbang’s Bengaluru
exchange4media Staff May 25, 2022 4:02 PM

In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more
Kanchan Srivastava May 19, 2022 8:38 AM

The nationwide talent hunt #StoryForGlory has been rolled out to find the next big storytellers across the various domains of content
exchange4media Staff May 10, 2022 12:10 PM

Armstrong has been appointed as Director of Global Customer Development
exchange4media Staff Apr 21, 2022 10:32 AM

PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
Kanchan Srivastava Apr 18, 2022 8:54 AM

The account will be managed by the agency’s Bengaluru office
exchange4media Staff Apr 1, 2022 10:58 AM

The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives
exchange4media Staff Feb 26, 2022 8:23 AM

The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
exchange4media Staff Feb 21, 2022 2:25 PM

The account will be managed out of the agency’s Gurugram office
exchange4media Staff Feb 15, 2022 10:32 AM

The campaign 'Redefine time' will be promoted through all desired media avenues
exchange4media Staff Feb 13, 2022 6:00 PM

MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
Simran Sabherwal Jan 27, 2022 8:55 AM