initiative

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff 1 week ago

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza 29-March-2019

An easy-to-use self-training module to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website

exchange4media Staff 23-March-2019

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff 18-March-2019

Conceptualised by Creativeland Asia, the campaign was launched on World Sleep Day under the aegis of the health awareness initiative- sleep@10

exchange4media Staff 13-March-2019

Conceived by Lowe Lintas, the initiative aimed to transform the lives of women farmers, providing them with a better social status and respect in society

exchange4media Staff 11-March-2019

Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival

exchange4media Staff 11-March-2019

Red FM has tied up with the Election Commission of India for this initiative and RJ Raunac aka Bauaa will be leading this campaign in Delhi as ‘Youth Ambassador’

exchange4media Staff 24-February-2019

The Initiative will offer training on online verification and fact-checking, journalist digital safety and security, YouTube for elections coverage and data visualization for elections

exchange4media Staff 21-February-2019

The campaign features actor Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time

exchange4media Staff 26-January-2019

He had two successful innings with Initiative, from 1995 to 1997 and again from 2003

exchange4media Staff 16-January-2019

In association with Santosh Shetty of ‘We all Connect’, the initiative is part of the 3rd leg of Radio City's popular ‘Kar Mumbaikar’ campaign

exchange4media Staff 15-January-2019

After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal 15-January-2019

The campaign song features Indian rapper Prabh Deep, known for his socially conscious rhymes and aims at deterring people from drinking and driving

exchange4media Staff 31-December-2018

LEAD, which stands for Leadership, Empowerment and Development, is a career development initiative

exchange4media Staff 27-December-2018

As part of the launch of Google News Initiative in March, YouTube committed $25 million funding to support the future of news

exchange4media Staff 19-December-2018

We bring you a roundup of the top stories making headlines this past week

exchange4media Staff 15-December-2018

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman 14-December-2018

Produced in association with Culture Machine, the film features celebrity chef Vikas Khanna and it highlights how the underprivileged struggle for each meal

exchange4media Staff 11-December-2018

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin 30-October-2018