Anuj Rakyan, Managing Director, Founder, Raw Pressery, shares his insights on RawCycle, the brand's initiative to convert empty plastic juice bottles into apparel

Noel Dsouza 1 week ago

Through a music video, children demonstrate how hope beats hunger

exchange4media Staff 07-June-2019

Initiative will be handling the entire portfolio of Sony Electronics in India, including Television and Home Cinema

Simran Sabherwal 28-May-2019

The radio station created an on-air virtual drama which was rolled out in the morning band from 7 AM – 11 AM and broadcast across Jodhpur, Kota, Bikaner, Udaipur, and Ajmer

exchange4media Staff 08-May-2019

CVS Health joins a growing list of companies to Quit Big Tobacco, a Vital Strategies initiative aimed at taking money, talent and expertise away from the tobacco and e-cigarette industries

exchange4media Staff 04-May-2019

Radio City’s ‘City Ka Manifesto’, an extension of Kar Mumbaikar initiative, was spearheaded by Radio City’s RJ Salil and RJ Archana on their popular breakfast show ‘Kasa Kai Mumbai’

exchange4media Staff 30-April-2019

The account was previously handled by Madison Media

Neethu Mohan 25-April-2019

The pilot episode is now available to watch on HOOQ across the region, while the second episode premieres exclusively on HOOQ from April 25, with consecutive episodes launching every Thursday.

exchange4media Staff 22-April-2019

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff 11-April-2019

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza 29-March-2019

An easy-to-use self-training module to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website

exchange4media Staff 23-March-2019

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff 18-March-2019

Conceptualised by Creativeland Asia, the campaign was launched on World Sleep Day under the aegis of the health awareness initiative- sleep@10

exchange4media Staff 13-March-2019

Conceived by Lowe Lintas, the initiative aimed to transform the lives of women farmers, providing them with a better social status and respect in society

exchange4media Staff 11-March-2019

Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival

exchange4media Staff 11-March-2019

Red FM has tied up with the Election Commission of India for this initiative and RJ Raunac aka Bauaa will be leading this campaign in Delhi as ‘Youth Ambassador’

exchange4media Staff 24-February-2019

The Initiative will offer training on online verification and fact-checking, journalist digital safety and security, YouTube for elections coverage and data visualization for elections

exchange4media Staff 21-February-2019

The campaign features actor Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time

exchange4media Staff 26-January-2019

He had two successful innings with Initiative, from 1995 to 1997 and again from 2003

exchange4media Staff 16-January-2019

In association with Santosh Shetty of ‘We all Connect’, the initiative is part of the 3rd leg of Radio City's popular ‘Kar Mumbaikar’ campaign

exchange4media Staff 15-January-2019