initiative
Disney Rise Against Hunger

Over 700,000 meals were packed by Disney 'VoluntEARS' for local communities across six cities – Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, and Trivandrum

exchange4media Staff Sep 27, 2019 3:46 PM

Vidya Balan Nihar Shanti Amla

The initiative enables volunteers in urban areas to connect with underprivileged children and teach them spoken English through phone calls

exchange4media Staff Sep 10, 2019 4:58 PM

RAW Cycled

Anuj Rakyan, Managing Director, Founder, Raw Pressery, shares his insights on RawCycle, the brand's initiative to convert empty plastic juice bottles into apparel

Noel Dsouza Jun 14, 2019 8:59 AM

Sony

Initiative will be handling the entire portfolio of Sony Electronics in India, including Television and Home Cinema

Simran Sabherwal May 28, 2019 8:13 AM

BIG FM

The radio station created an on-air virtual drama which was rolled out in the morning band from 7 AM – 11 AM and broadcast across Jodhpur, Kota, Bikaner, Udaipur, and Ajmer

exchange4media Staff May 8, 2019 6:36 PM

Quit Tobacco

CVS Health joins a growing list of companies to Quit Big Tobacco, a Vital Strategies initiative aimed at taking money, talent and expertise away from the tobacco and e-cigarette industries

exchange4media Staff May 4, 2019 10:56 AM

City Ka Manifesto

Radio City’s ‘City Ka Manifesto’, an extension of Kar Mumbaikar initiative, was spearheaded by Radio City’s RJ Salil and RJ Archana on their popular breakfast show ‘Kasa Kai Mumbai’

exchange4media Staff Apr 30, 2019 2:24 PM

Initiative

The account was previously handled by Madison Media

Neethu Mohan Apr 25, 2019 7:10 PM

Bhak

The pilot episode is now available to watch on HOOQ across the region, while the second episode premieres exclusively on HOOQ from April 25, with consecutive episodes launching every Thursday.

exchange4media Staff Apr 22, 2019 12:14 PM

GOAFEST

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff Apr 11, 2019 2:37 PM

Sahil Siddiqui WATConsult

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza Mar 29, 2019 8:34 AM

SBI Thanks A Dot

An easy-to-use self-training module to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website

exchange4media Staff Mar 23, 2019 8:49 AM

RSH

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff Mar 18, 2019 12:56 PM

Godrej Interio Mattresses

Conceptualised by Creativeland Asia, the campaign was launched on World Sleep Day under the aegis of the health awareness initiative- sleep@10

exchange4media Staff Mar 13, 2019 4:38 PM

Prerna Initiative

Conceived by Lowe Lintas, the initiative aimed to transform the lives of women farmers, providing them with a better social status and respect in society

exchange4media Staff Mar 11, 2019 2:27 PM

Tata Salt Kumbh Kay Shravan

Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival

exchange4media Staff Mar 11, 2019 2:00 PM

Ab Watan Dabayega Button

Red FM has tied up with the Election Commission of India for this initiative and RJ Raunac aka Bauaa will be leading this campaign in Delhi as ‘Youth Ambassador’

exchange4media Staff Feb 24, 2019 10:00 AM

Google

The Initiative will offer training on online verification and fact-checking, journalist digital safety and security, YouTube for elections coverage and data visualization for elections

exchange4media Staff Feb 21, 2019 1:34 PM