The Initiative will offer training on online verification and fact-checking, journalist digital safety and security, YouTube for elections coverage and data visualization for elections

exchange4media Staff 1 day ago

The campaign features actor Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time

exchange4media Staff 26-January-2019

He had two successful innings with Initiative, from 1995 to 1997 and again from 2003

exchange4media Staff 16-January-2019

In association with Santosh Shetty of ‘We all Connect’, the initiative is part of the 3rd leg of Radio City's popular ‘Kar Mumbaikar’ campaign

exchange4media Staff 15-January-2019

After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal 15-January-2019

The campaign song features Indian rapper Prabh Deep, known for his socially conscious rhymes and aims at deterring people from drinking and driving

exchange4media Staff 31-December-2018

LEAD, which stands for Leadership, Empowerment and Development, is a career development initiative

exchange4media Staff 27-December-2018

As part of the launch of Google News Initiative in March, YouTube committed $25 million funding to support the future of news

exchange4media Staff 19-December-2018

We bring you a roundup of the top stories making headlines this past week

exchange4media Staff 15-December-2018

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman 14-December-2018

Produced in association with Culture Machine, the film features celebrity chef Vikas Khanna and it highlights how the underprivileged struggle for each meal

exchange4media Staff 11-December-2018

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin 30-October-2018

The initiative uses the power of radio as a mass medium to raise awareness against the objectification of women!

exchange4media Staff 27-October-2018

We bring you a round-up of top stories making headlines this week

exchange4media Staff 27-October-2018

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

exchange4media Staff 23-October-2018

The campaign aims to create awareness about the importance of children wearing helmets while riding pillion on two-wheelers

exchange4media Staff 08-October-2018

The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution

exchange4media Staff 20-September-2018

With ‘The wrapper that gives’, Cadbury Dairy Milk looks at providing an opportunity to consumers to participate in the generosity campaign

exchange4media Staff 16-September-2018

Conceptualised by Lowe Lintas, the campaign highlights the fund’s investment in a portfolio of the best companies in India, and its aim to generate healthy returns

exchange4media Staff 16-September-2018

The challenge is simple - shoot a video holding plank for only 36 seconds and upload it using #36SecPlankChallenge on any social media platform.

exchange4media Staff 15-September-2018