Anuj Rakyan, Managing Director, Founder, Raw Pressery, shares his insights on RawCycle, the brand's initiative to convert empty plastic juice bottles into apparel

Noel Dsouza Jun 14, 2019 8:59 AM

Through a music video, children demonstrate how hope beats hunger

exchange4media Staff Jun 7, 2019 5:33 PM

Initiative will be handling the entire portfolio of Sony Electronics in India, including Television and Home Cinema

Simran Sabherwal May 28, 2019 8:13 AM

The radio station created an on-air virtual drama which was rolled out in the morning band from 7 AM – 11 AM and broadcast across Jodhpur, Kota, Bikaner, Udaipur, and Ajmer

exchange4media Staff May 8, 2019 6:36 PM

CVS Health joins a growing list of companies to Quit Big Tobacco, a Vital Strategies initiative aimed at taking money, talent and expertise away from the tobacco and e-cigarette industries

exchange4media Staff May 4, 2019 10:56 AM

Radio City’s ‘City Ka Manifesto’, an extension of Kar Mumbaikar initiative, was spearheaded by Radio City’s RJ Salil and RJ Archana on their popular breakfast show ‘Kasa Kai Mumbai’

exchange4media Staff Apr 30, 2019 2:24 PM

The account was previously handled by Madison Media

Neethu Mohan Apr 25, 2019 7:10 PM

The pilot episode is now available to watch on HOOQ across the region, while the second episode premieres exclusively on HOOQ from April 25, with consecutive episodes launching every Thursday.

exchange4media Staff Apr 22, 2019 12:14 PM

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff Apr 11, 2019 2:37 PM

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza Mar 29, 2019 8:34 AM

An easy-to-use self-training module to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website

exchange4media Staff Mar 23, 2019 8:49 AM

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff Mar 18, 2019 12:56 PM

Conceptualised by Creativeland Asia, the campaign was launched on World Sleep Day under the aegis of the health awareness initiative- sleep@10

exchange4media Staff Mar 13, 2019 4:38 PM

Conceived by Lowe Lintas, the initiative aimed to transform the lives of women farmers, providing them with a better social status and respect in society

exchange4media Staff Mar 11, 2019 2:27 PM

Taking inspiration from Hindu mythology, Tata Salt decided to send its huge team of ‘Kumbh Kay Shravan’ to assist elderly devotees with mobility difficulties at the Kumbh festival

exchange4media Staff Mar 11, 2019 2:00 PM

Red FM has tied up with the Election Commission of India for this initiative and RJ Raunac aka Bauaa will be leading this campaign in Delhi as ‘Youth Ambassador’

exchange4media Staff Feb 24, 2019 10:00 AM

The Initiative will offer training on online verification and fact-checking, journalist digital safety and security, YouTube for elections coverage and data visualization for elections

exchange4media Staff Feb 21, 2019 1:34 PM

The campaign features actor Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time

exchange4media Staff Jan 26, 2019 10:10 AM

He had two successful innings with Initiative, from 1995 to 1997 and again from 2003

exchange4media Staff Jan 16, 2019 1:42 PM

In association with Santosh Shetty of ‘We all Connect’, the initiative is part of the 3rd leg of Radio City's popular ‘Kar Mumbaikar’ campaign

exchange4media Staff Jan 15, 2019 4:40 PM