e4m story confirmed: Z appoints Prashant Shetty as Head – Ad Revenue, Broadcast & Digital

Zee Entertainment Enterprises Ltd has announced the appointment of Prashant Shetty as Head – Advertisement Revenue, Broadcast & Digital.

Prashant will be based out of the company’s headquarters in Mumbai and report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue.

Prashant will be responsible for fortifying the Company’s advertising revenue agenda across linear television and Zee 5.

He will focus on accelerating revenue growth, strengthening strategic client partnerships, expanding market share and unlocking enhanced monetization opportunities across platforms.

He will also propel the Company’s integrated sales approach by leveraging the convergence of Broadcast and Digital platforms to offer holistic value to partners, in line with the omni-channel strategy being implemented across the Company.

Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “At ‘Z’, we are fortifying an advertisement revenue architecture that seamlessly integrates, innovation and reach to offer holistic solutions for our partners across platforms. I am glad to welcome Prashant on board to accelerate our momentum across the broadcast and digital businesses and enhance our go-to-market capabilities by driving deeper alignment between consumer and advertiser objectives. Our focus remains on actively shaping how brands participate in moments that matter to consumers. Prashant will play a pivotal role in driving this shift by building sharper market interventions and enabling a more outcome-driven sales culture that supports our long-term monetization ambitions.”

Prashant was previously associated with JioStar in the advertising sales ecosystem. He has also been associated with other entertainment and news companies including Sony Pictures Networks India, BIG FM, and Radio City, amongst others.