Punit Goenka announces key leadership appointment to strengthen ZEE ad revenue strategy

Reinforcing the company’s focus on long-term growth and revenue diversification, Managing Director and CEO Punit Goenka has announced a key leadership appointment aimed at strengthening the company’s advertising revenue engine across linear and digital platforms.

Goenka said the company has been taking focused, action-oriented steps to build stronger business and human capital capabilities, with maximising revenue generation remaining a core priority. As part of this strategy, he announced the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective February 3, 2026.

In his new role, Mehrotra will be responsible for scaling the company’s advertising revenue by driving convergence between its linear and digital businesses, with a sharp focus on delivering measurable value to advertisers. He will report directly to Goenka.

“With over three decades of experience, Sandeep brings deep expertise in monetisation, sales transformation and integrated go-to-market strategies. His appointment strengthens our efforts to build a more robust, integrated and future-ready advertising revenue function,” Goenka said.

Mehrotra brings more than 31 years of experience in driving enterprise growth across consumer-facing businesses, with a track record of transforming traditional sales models into client-centric, outcome-driven commercial engines. His expertise spans multi-portfolio monetisation, digital enablement and long-term partnership creation.

Going forward, Laxmi Shetty will continue to lead the advertisement revenue vertical as Head – Advertisement Revenue, Broadcast & Digital, and will report to Mehrotra. The leadership structure is aimed at accelerating growth across platforms while maintaining operational continuity.

Goenka said the appointment reflects the company’s commitment to strengthening leadership depth as it works towards its long-term growth ambitions and enhanced value creation for stakeholders.