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The newspaper has also accused the tech giants of signing a secret pact that gives them dominance over the digital advertising market

exchange4media Staff Feb 10, 2021 10:46 AM

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Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole

Noel Dsouza Feb 2, 2021 8:40 AM

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The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options

exchange4media Staff Jan 29, 2021 11:51 AM

ZEEL?blur=25

Speaking to analysts during the Q2 FY21 earnings call, the company also discussed NTO 2.0 impact on its subscription revenue and noted that its OTT platform ZEE5 may break even by FY24

Javed Farooqui Nov 10, 2020 8:59 AM

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Besides being editorially heavy, the newspapers advertiser base in these special issues extends to virtually every sector -- Retail, Real Estate, FMCG, Consumer durables and E-commerce to name a few

exchange4media Staff Nov 6, 2020 3:49 PM

Twitter?blur=25

As part of the third quarter 2020 results, Twitter has reported 14% total revenue growth to $936 million and 29% jump in Average Monetizable Daily Active Usage to 187 Million

exchange4media Staff Nov 2, 2020 7:56 AM

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The number of daily active users stands at 1.82 billion on average for September 2020, an increase of 12% year-over-year

exchange4media Staff Oct 30, 2020 11:18 AM

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The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days

Noel Dsouza Oct 14, 2020 8:39 AM

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Mathrubhumi MD Shreyams Kumar commented on the Group's Onam success story, saying that it is a recognition of the brand values and audience connect that the group enjoys

exchange4media Staff Sep 17, 2020 2:36 PM

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The format will aid in creating an added revenue stream for publishers

exchange4media Staff Sep 15, 2020 1:15 PM

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Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

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Industry players believe the Indian Premier League coinciding with the festive season will not have a negative impact on GECs but will rather increase the overall TV viewership and the advertising pie

Sonam Saini Aug 11, 2020 9:14 AM

omnicom?blur=25

The company's worldwide revenue in the second quarter of 2020 decreased 24.7% to $2,800.7 million from $3,719.8 million in the second quarter of 2019

exchange4media Staff Jul 29, 2020 8:14 AM

Google?blur=25

Facebook and Amazon, on the other hand, are predicted to see a jump in their US ad revenues in 2020

exchange4media Staff Jun 24, 2020 11:37 AM

Tv?blur=25

Most prominent players believe the industry will bounce back in two-three months

Sonam Saini Jun 3, 2020 9:11 AM

IGTV?blur=25

The company said in a statement that by sharing ad revenue, Instagram wants to support content creators' investment on the platform

exchange4media Staff May 29, 2020 10:54 AM

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TikTok’s parent company ByteDance has posted more than $3 billion dollars in net profit on $17 billion revenue in 2019

exchange4media Staff May 28, 2020 7:03 PM

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Without digital, the overall decline of ad revenue would have stood at 25% rather than 18%, according to the ratings

exchange4media Staff May 11, 2020 3:10 PM