Guest-Column News
Dilip Yadav?blur=25

In today’s 'PR Outlook for 2022' edition, Dilip Yadav, Founding Partner, First Partners, pens that in this highly dynamic environment, PR practitioners must learn new skills to survive and grow

Dilip Yadav 18 hours ago

Samridhi Katyal?blur=25

Your fans are now one of your biggest assets. The opportunity cost of losing them is massive so don’t treat them like unpaid civilians., writes Samridhi Katyal, Co-Founder, Fandrum.

Samridhi Katyal May 23, 2022 4:57 PM

atul pande?blur=25

Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily shared with Prasar Bharati

Atul Pande May 19, 2022 3:59 PM

amit tiwari?blur=25

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

Amit Tiwari May 18, 2022 8:51 AM


Guest Column: Ramneek Chadha, COO, Xapads Media, explores the why, how, and what of cookieless advertising

Ramneek Chadha May 16, 2022 8:28 AM

cookieless engagement?blur=25

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more

Katie Secret May 11, 2022 12:36 PM

Arun N?blur=25

Guest Column: Arun Neelakantan, VP – Digital Transformation & Growth, Unilever South Asia & Member of MMA Martech & Data Council, shares insights from MMR Report 2022 to be launched on May 10

Arun Neelakantan May 5, 2022 8:44 AM

Sumeer Mathur?blur=25

Guest Column: Sumeer Mathur, National Strategy Head & Managing Partner, Havas Worldwide (Creative) India, outlines how their Prosumer study correctly predicted emerging shifts in consumer behaviour

Sumeer Mathur Apr 14, 2022 8:43 AM


Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM


Guest Column: Joyeeta Ghosal, AVP – Brand & MarComm, Home Credit India, writes on the shifting of consumer behaviour and the resulting digital marketing trends

Joyeeta Ghosal Apr 7, 2022 1:01 PM

Niraj Ruparel?blur=25

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences

Niraj Ruparel Apr 4, 2022 8:51 AM


Alok Pandey, VP - Sales, Xapads Media, discusses how Digital Marketing will play a very important role during IPL 2022

Alok Pandey Mar 31, 2022 11:21 AM


Manisha Chaudhary, Director-Founder, Value 360 Communications enlists what will make or break the PR industry this year

Manisha Chaudhary Mar 30, 2022 12:02 PM

Arjun Kolady?blur=25

Kolady, Head of Sales, Spotify India, talks about the growth of the company over the years and how marketers can amplify their connections with the help of audio

Arjun Kolady Mar 23, 2022 8:36 AM

Mausumi Kar?blur=25

Guest Column: Mausumi Kar, Managing Director, Motivator, writes on how the society has a huge role in dictating the larger narrative on gender

Mausumi Kar Mar 21, 2022 2:10 PM

Juhi Bhatnagar?blur=25

Guest Column: Bhatnagar – Head, Strategy and Growth Partnerships, Snapchat India, outlines how gender diversity in STEM fields can help increase productivity and performance

Juhi Bhatnagar Mar 16, 2022 8:27 AM

Roma Dutta Choubey?blur=25

Choubey, Director, Digital First Businesses, Google India, writes, "Stepping out of one's comfort zone and embracing change has such a positive impact in the long run"

Roma Dutta Choubey Mar 15, 2022 8:37 AM

Women's Day Logo?blur=25

Nidhi Gupta, Senior Product Manager, Search Ads, Google and Preeti Lobana, Vice President, gTech Customer Experience, share inspiring messages for women

Nidhi Gupta & Preeti Lobana Mar 14, 2022 8:38 AM

Women's Day?blur=25

Deeksha Kaushal, Director, Financial Services and Banking Partnerships, Google Pay and Madhuri Duggirala, Vice President, gTech Customer Experience, share messages for women

Deeksha Kaushal & Madhuri Duggirala Mar 11, 2022 8:58 AM

Rama Tadepalli?blur=25

Guest Column: Rama Tadepalli, Co-Founder, Mintoak Innovations, writes on the need to celebrate the perspectives women bring to every aspect of the business

Rama Tadepalli Mar 10, 2022 11:56 AM