Guest-Column News
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and Curious Observer, on why creativity may depend less on what AI generates and more on whether humans can still notice the little things
On this Gandhi Jayanti, Ambi Parameswaran explores how Mahatma Gandhi built his unique image as a leader who transcends borders
Gandhi is a name that inspired millions, influenced leaders across the world and continues to be remembered more than seven decades after his death, writes Dr Annurag Batra
Goyal is the quintessential advertising maverick and understands advertising, entrepreneurship, technology and AI
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on how apps are changing the way urban India accesses household help, bringing convenience, trust and technology together
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, writes why the job is different and how it is to serve the brand
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how sanitary-napkin brands can move beyond advertising to address barriers to regular usage
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping revenue organisations, from roles and incentives to how teams use time and make decisions
Dr Annurag Batra writes how Durga Puja goes beyond religion and the lessons it offers for brands and marketers
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes how TV accessibility standards is now about broadcast infrastructure upgradation
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on why Virat Kohli’s biggest brand opportunity may not be his next hundred, but the personality he has built beyond cricket
TV channels face uncertainty as BARC suspension overshadows festive season, but the solution is not far if all stakeholders prioritise industry interest
Guest Column: Ganapathy Viswanathan writes AI can help journalists get to the heart of a story faster but faster does not necessarily mean better
Sumit Awasthi, Senior Consulting Editor, Times Now Navbharat, writes about the growing challenge of trust, verification and credibility in the age of digital news and AI
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, tracks the journey of a press release and how its role as evolved
On World News Day, Dr. Annurag Batra reflects on how deeply news has become part of our everyday lives and its evolving role in shaping how we understand the world around us
Guest Column: Dilip Cherian, widely regarded as India’s Image Guru, examines the changing news audience and declining trust in journalism, highlighting concerns around credibility and more
Guest Column: Journalist Sanket Upadhyay reflects on journalism’s changing landscape, stressing the need for solutions-driven reporting as mediums, audiences and the digital ecosystem evolve
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, rather than simply capturing it, is becoming the new measure of marketing success
Suhel Seth, columnist, author, marketing consultant and management guru, writes credibility is the one currency that journalism today finds itself desperately short of
On World News Day, Rajdeep Sardesai reflects on journalism’s changing landscape and the need to put truth before access, visibility, speed and the next viral moment
Guest Column: Veteran journalist Alok Mehta explores India’s growing role in global news and the need to uphold truth, credibility and public interest amid rapid technological change
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, traces news media’s evolution and argues that while platforms change, trust, credibility and journalistic integrity remain vital
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and a Curious observer, writes that new leaders should understand an organisation’s people and internal dynamics before trying to reset it
Guest Column: Ex-MIB Secretary Uday Kumar Varma writes about the untapped cinematic possibilities of India’s epics
NPS remains a useful measure of customer advocacy, but its commercial value emerges only when brands connect it with conversion, retention, referrals and revenue, writes Dr Annurag Batra
Guest Column: Dr. Sandeep Goyal writes on how movies like Hanuman Ansh and Jai Santoshi Maa struck a chord with audiences and stood out
The next phase of BFSI innovation should move beyond automation for its own sake, writes Dr. Annurag Batra
Ganapathy Viswanathan, Independent Communication Consultant & Author, pays tribute to Bhaskar Mazumdar, remembering his perspective on corporate communication and commitment to meaningful CSR
Guest Column: Ganapathy Viswanathan writes how Nike was not simply the brand on Kylian Mbappé’s boots but a part of his journey from a young boy in Bondy to a global sporting icon
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies
Media veteran Joy Chakraborthy writes on the journey that life takes post retirement
The dispute over N. Chandrasekaran’s reappointment has exposed a governance problem hidden within Tata Sons’ Articles: when there are only two Trust nominees, a majority effectively means unanimity
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how radio can reinvent its proposition and create its next phase of advertising growth
Shveta Singh, founder of Iridescent Lens and an independent marketing consultant, explores how the pursuit of “more” shapes business growth, and asks whether it is time to redefine success
Explore how astrology influences consumer behavior in India, creating a unique 'Muhurat Tax' that shapes buying decisions across various sectors.
Guest Column: Media industry veteran Sanjay Trehan explores how AI, first-party data and unified MarTech stacks are reshaping marketing, moving brands towards hyper-personalised customer experiences
In India, love is never said. It is soaked overnight. Soaked almonds are a uniquely Indian stroke of love and care, writes Dr. Sandeep Goyal
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how photo opportunities can amplify a PR story without overshadowing the narrative
Ganapathy Viswanathan asks will brands see the Asian Games simply as an advertising property, or will they become part of the conversation?
How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, not simply capturing it, is the new rule of engagement
Guest Column: Gour Gupta, Chairman of Tribes, writes that Brand Modi’s 25-year journey shows how consistency, storytelling and technology can sustain a powerful public identity
Why international law cannot legitimise a regime built upon the systematic exclusion of women
Guest Column: Niraj Ruparel, Creative Tech Lead – WPP / WPP Media India, recounts his meeting with Narendra Modi, and how the meeting influenced him in the years to come
Media and marketing veteran Shubhranshu Singh writes on NDTV’s decision to drop 24x7 from their logo, and the philosophy of ‘When It Really Matters’
Guest Column: Carol Goyal, CEO of Aesthetic Intelligence Lab, writes about ‘Pinterest parenting’ peer pressure and kids being shamed by peers accustomed to highly styled, Instagram-worthy bento boxes
Desi Disruptors by Vispy Doctor and Vikrant Pande is a highly readable account of how some of India's most iconic brands were built, nurtured & turned into market leaders, writes Ganapathy Viswanathan
Guest Column: Veteran journalist Alok Mehta writes why Brand Modi is a story of political communication, organisation, media relationships, technology & the ability to continuously renew a personality
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that AI is only as powerful as its user, with human judgement & creativity shaping how effectively it is used
Guest Column: On PM Narendra Modi’s 76th birthday, Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, reflects on 12 years of impact on the media business and what the industry wants
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, tracks the brand journey that culminated in Vi
Guest Column: Senior business leader Taranjeet Singh asks while we are getting very good at making AI more capable, are we getting equally good at deciding what all that capability is for?
Guest Column: If gods had a design brief, Ganesha's would be just one simple line: ‘Make him unforgettable’, writes Carol Goyal, CEO of Aesthetic Intelligence Lab
Guest Column: Two global cola companies, three holding companies and a buying process that has quietly changed shape thanks to consolidation, writes marketing veteran Shubhranshu Singh
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores why a legacy retailer like Viveks could not keep pace with a market that was changing around it
When leaders from some of the world's most important emerging economies arrive in India, the country is not merely hosting a diplomatic event. It is presenting itself to the world
The BRICS 2026 media kit has been created as a small but powerful vehicle to communicate India—its culture, its local products, its craftsmanship and its contemporary identity
Indians never really liked chocolate, but always loved what it meant. Chocolate in India was never a food. It was a currency
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why sustainability must become the new standard for events.
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the rise of a new gifting hierarchy, with premium chocolates, artisanal confectionery and curated hampers
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and a Curious observer, questions whether brands are losing sight of purpose in the pursuit of scale, and asks when purpose became negotiable
Guest Column: Ishank Joshi, Founder, MD & CEO – Mobavenue AI Tech Limited writes that Indian marketing is shifting from mass reach to real-time, data-driven targeting
One investigation does not make an industry-wide case. But it raises a larger question: as advertising becomes more complex, will the business behind the business face greater scrutiny?
As consumption fragments across channels, cohorts and price points, HUL must combine the scale of an incumbent with the speed and relevance of a challenger
The Group needs a strong centre, but it also needs strong businesses. It needs one vision, supported by different leaders capable of executing that vision across very different markets
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how customer centricity and culture build lasting trust
As N Chandrasekaran prepares to conclude his tenure at Tata Sons, his experience in technology, leadership and execution could offer valuable lessons for strengthening India’s ecosystem
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, asks if we are losing the value of an actual conversation while doing business
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores why regional festivals are becoming powerful mktg moments for brands seeking cultural relevance & consumer connect
As Tata Sons weighs continuity, financial stewardship and operating experience, the Tata Steel chief’s four decades inside the group could give him a distinctive advantage
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that wires and cables are evolving from commodities into trusted consumer brands
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-belief, family and perseverance
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines how experiences, personalisation and meaningful moments are redefining luxury
From London to Los Angeles, the humble aloo bomb is doing what Indian diplomacy couldn't, writes Dr. Sandeep Goyal
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how mentors shape careers and leave a lasting legacy
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them
The recent enforcement drive has resonated strongly with the public, connecting regulation with something deeply personal: the food we put into our bodies
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it
Guest Column: Senior business leader Taranjeet Singh writes that as AI makes sales execution faster, human judgment and the ability to build trust are becoming real differentiators
Wooster & Jeeves, an occasional companion to ‘Chronicles from Mehra World’ by Rajeev Beotra, offer a comic take on Federer, Djokovic, Agassi, Graf and the unlikely rise of pickleball
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact
Guest Column: Sonal Dabral reflects on Bobby Pawar’s poetry collection, celebrating his distinctive writing style and the emotional depth, imagination and artistic eye behind his work
Noel Tata’s leadership of Tata Trusts signals a return to family-led stewardship while balancing legacy, professional management and future growth, writes Dr Annurag Batra
Dr. Annurag Batra explores whether HDFC Bank’s next CEO needs deep banking expertise or a broader leadership skill set to steer its next phase of growth
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores the leadership qualities HDFC Bank needs as it prepares for a new CEO after Sashidhar Jagdishan’s retirement
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine
Dr Annurag Batra has built his journey as a media entrepreneur with faith, passion, persistence and, above all, a constant eye on the future, writes Ganapathy Viswanathan
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why consumers are tuning out traditional advertising and why relevance, genuine engagement matter more than ever
Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence
Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares his thoughts on the book Guilty as Bought by Krishnan Subramanian
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, explores the growing gap between how middle age is experienced today and how businesses market to it
Dr. Sandeep Goyal compares KBC and Bigg Boss as contrasting television success stories, arguing that while KBC has evolved with its audience, Bigg Boss must reinvent itself to remain relevant
Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Guest Column: Bhuvan Lall traces Discovery’s India journey and highlights how filmmakers Prabhu and Manika Asgaonkar are bringing India’s military stories to global audiences
Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles
Guest Column: Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, on Smriti Irani’s evolving leadership journey and the changing nature of political leadership
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes on how celebrity endorsements were considerably less sophisticated a few decades ago
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Veteran adman Prabhakar Mundkur shares his thoughts on the book Guilty as Bought by Krishnan Subramanian
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how family ownership and professional management can work together to create a powerful leadership model
The BJP's organisational changes can be looked at as a form of brand renewal, writes Dr Annurag Batra
Guest Column: Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, on Rahul Gandhi’s political journey from a projected succession to repeated rises, setbacks and comebacks
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares why many believe PR can erase a crisis, but it cannot
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption
Guest Column: Karan Taurani, EVP at Elara Capital, says removing the 12-minute-per-hour TV advertising cap is directionally positive, but estimates it could increase industry ad revenue by just ~1–3%
Guest Column: Vaibhav Maloo, Managing Director, Enso Group, writes the question is no longer whether the world has noticed us, but what it has learnt to expect from us
Marketing leader Savio Cerejo writes that India is evolving from a nation of potential into a confident, ambitious and globally influential Brand India
Guest Column: Senior brand, growth & media leader Ketan K Bharati on how Brand India’s next chapter will be shaped by brands that enable more Indians to participate in growth
Arnab Mitra, Founder and Managing Director, Liqvd Asia, writes why advertising is still arguing a case the country has already won
Sanjoy Chakrabarty, Founder & CEO at Millionminds, writes about India’s 80-year journey of independence and why the next generation must preserve its economic, strategic and intellectual freedom
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preference, value and premium pricing globally
Sudhir Mishra and Prerna Pandey write that nine transformative forces are propelling Brand India onto the global stage
Ritu Kant Ojha, CEO of Proact Luxury Real Estate, writes that Brand India has shifted from seeking global attention to attracting global interest
Veteran journalist Uday Mahurkar writes that India must build on its gains while tackling corruption, environmental degradation and other challenges
On Independence Day, Daljeet Narang, Founder & CEO of Sportedge, writes that Brand India must evolve from being bigger to being better
Gargi Sarkar, Founder & MD of RA Brand Consultant, writes that New India must go beyond growth to embrace inclusion, responsibility and a new consciousness
Ved Shukla, Founder & CEO at Mylomart, shares how Brand India has evolved from Western aspiration to a more confident identity rooted in Indian culture, values and voice
Marketing leader Anindya Khare writes that brand India has evolved into a global marketing and innovation powerhouse, driven by homegrown brands, media and digital innovation
The Light of a Single Candle: Industry veteran A P Parigi writes what freedom means to India’s youth
Guest Column: Carol Goyal, CEO of Aesthetic Intelligence Lab, shares how new India is being epitomised by Gen Z
Guest Column: Deepak Choudhary, President-EEMA, Founder & MD - Eva Live, EVENTFAQS Media, MSEED & Doremi Entertianment, states how the idea of Brand India is undergoing a significant transformation
Guest Column: Jyotiraditya Thakur, Co-Founder, Bhag Club, shares how the new India is the aspirational India, an India that is confident about wanting more, building more, and becoming more
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes how Brand India is evolving into a confident, youth-driven global identity
Guest Column: Gaurav Gopal Verma states that as India celebrates its 80th Independence Day, there is something beyond the tricolour, the speeches that feels different this year
Aanchal Arora, MD and Chairperson of 1702 Digital, explores how Brand India is evolving into a globally influential, digitally mature growth engine
Sidharth Sethi writes that Brand India is evolving from scarcity to possibility, with innovation and inclusive growth driving its global soft power
Hersh Bhandari writes how India’s shift towards technology, innovation and digital self-reliance is reshaping Brand India and giving rise to globally ambitious homegrown brands
Writer Shreya Meher shares why seventy-nine years on, the honest measure of India is not what it has announced. It is what the structure carries