Guest-Column News

Guest Column: Nikhil Arora, VP & MD, GoDaddy India, takes us through the key elements of building an online presence and how they can help an emerging sports brand

Nikhil Arora 6 days ago

Gopinath Menon worked with George John as Senior Vice President of TBWA India from 1998 to 2008

Gopinath Menon 02-July-2019

Shelton Pinheiro is the Executive Creative Director at Stark Communications. He worked with George John on two of his projects

Shelton Pinheiro 02-July-2019

Dhondy, Founder & MD of Creatigies Communications, had the pleasure of working closely with George John as CEO of Anthem & TBWA Anthem. He shares his memories of the “big man”

Navroze D Dhondy 02-July-2019

Guest Column: Mehraj Dube, Head of Marketing, ABP News, takes us through six brands which have become part of the larger story of brand London

Mehraj Dube 20-June-2019

Raj Kamble of Famous Innovations takes part in panel that concludes with technology making the playground even for everyone, the differentiator is going to be talent

Mithila Saraf 20-June-2019

Rejo Francis T, Circle Head, Zee Entertainment Enterprises believes Artificial Intelligence and Blockchain will drastically alter the Media and Entertainment industry

Rejo Francis T 12-June-2019

Guest Column: Leenet Nair, Digital Strategist with Vibrant Advertising examines if we are getting too euphoric about Influencer Marketing

Leenet Nair 10-June-2019

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India, says to build strong consumer connections, brands should embrace purpose-led strategies and marketing solutions for key moments

Rishabh Sharma 28-May-2019

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani 21-May-2019

Guest Column: Ritwika Nanda and Prateek Arora, Advocates for Trust Legal, share insight on the various aspects of the booming OTT scenario and whether regulations will boost or hamper the services 

Ritwika Nanda & Prateek Arora 20-May-2019

Guest Column: Basant Dhawan, CEO-English & Business News, Network18, says technology and innovation have been the backbone of an impactful news viewing experience

Basant Dhawan 18-May-2019

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises, tells us more about Big Data and how it can be leveraged in content marketing

Rejo Francis T 16-May-2019

Guest Column: Karam Malhotra, CEO, SHAREit India says customisation and localisation are key to brands being successful in a market such as India

Karam Malhotra 09-May-2019

Guest Column: Tarun Rai, Chairman & Group CEO, Wunderman Thompson South Asia explains how nearly one-third of the voting population is unable to vote because of living outside of their domicile

Tarun Rai 06-May-2019

Guest Column: Sharma, Mentor, The Lentils Institute explains how parties have resorted to different ways of spreading fake news via social media ahead of the elections

Anup Sharma 01-May-2019

Guest Column: V Sudarshan, VP of Hansa Research Group analyzes the figures and the rationale behind VIVO's large spend

V Sudarshan 30-April-2019

Guest Column: Kamal Krishnan PS, National Head, Integrated Media Solutions – Mathrubhumi, talks about how IRS Q1 2019 shows Print is still an unavoidable choice for marketers across categories

Kamal Krishnan PS 29-April-2019

Guest Column: Srivats TS, VP Marketing, Swiggy talks about the collaboration between Swiggy and Hotstar and how it ensures viewers don’t miss a single second of the cricketing madness

Srivats TS 11-April-2019

Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended

Harjot Singh Narang 09-April-2019

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