Guest-Column News

Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used

Shrenik Gandhi 3 days ago

Guest Column: Rohit Dhingra, Co-Founder & CEO of TAGG believes that the current business environment in India has the potential to enhance the growth of the online retail sector

Rohit Dhingra 5 days ago

Guest Column: Rashi Goel, VP Consumer Communications & e-commerce, Nestlé India and Dominic Twyford, Business Director, FITCH explain how It’s time to redefine packaging

Rashi Goel and Dominic Twyford 1 week ago

Guest Column: Dhall, Head of Communications, Policybazaar says as new technologies evolve, the line between PR and SEO is blurring

Aman Dhall 07-March-2019

Guest Column: Dasgupta, VP - Brands, Marketing & Special Projects, SHEROES talks about the need to build trust & spend less time pushing products & experiences via content enabling engagement

Ankoor Dasguupta 06-March-2019

Hint: Not only the first three things that pop into your head

Meghana Bhat 05-March-2019

Guest Column: Mittal, Founder and CEO, Vent All Out says that Instagram is gaining pace against YouTube, and talks about how people are getting inclined towards the shorter 60 sec videos on Instagram

Sumit Mittal 05-March-2019

Guest Column: Nishant Chaudhary, Co-Founder of Nikulsan explains how social media profiling makes it easy for businesses to reach their target and enlighten people about their services

Nishant Chaudhary 01-March-2019

Guest Column: Gupta, Executive Vice President, Kantar IMRB says a winning pricing strategy is both an art and a science, rooted in consumer behaviour

Ranjana Gupta 28-February-2019

Guest Column: Mathur, Head – Strategy Planning, VMLY&R, says Digital Payment Solutions has been a game-changer for India when it comes to financial transactions

Saurabh Mathur 26-February-2019

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy 19-February-2019

Guest Column: Deeptanshu Bansal, Founder & CEO of The Brand Bee tells us how to win over the client's trust in a short time despite many competitors in the industry

Deeptanshu Bansal 13-February-2019

Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence

Prateek Kumar 12-February-2019

Guest Column: Advocates Ritwika Nanda & Pooja Chandran Nambiar explain the dynamics of the new tariff order

Ritwika Nanda & Pooja Chandran Nambiar 11-February-2019

Guest Column: Mudaliar, Chief Product Officer, Network18- CricketNext, explains what all can cricket news apps and websites do to keep their users engaged

Avinash Mudaliar 05-February-2019

Guest Column: Tanmay Modi, CEO, Private Unlimited, tells us more about how brands today are using storytelling as the foundation of successful business communications

Tanmay Modi 04-February-2019

Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019

Vishal Parekh 01-February-2019

Guest Column: Shah, Founder & CEO, Vertoz says the arena of ad fraud is highly dynamic hence one has to be vigilant & updated with the latest happenings & technological advancements

Ashish Shah 31-January-2019

Guest Column: Karweer, Business Head, HGS Interactive tells us more about the social dynamics and impact of CRM in a digital world

Sachin Karweer 30-January-2019

Guest Column: Singh, Business Head, Discovery Kids says the shift in programming from a majority foreign content to locally produced content is a good sign and has added to the growth of the industry

Uttam Pal Singh 29-January-2019