Guest-Column News

Your fans are now one of your biggest assets. The opportunity cost of losing them is massive so don’t treat them like unpaid civilians., writes Samridhi Katyal, Co-Founder, Fandrum.
Samridhi Katyal May 23, 2022 4:57 PM

Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily shared with Prasar Bharati
Atul Pande May 19, 2022 3:59 PM

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
Amit Tiwari May 18, 2022 8:51 AM

Guest Column: Ramneek Chadha, COO, Xapads Media, explores the why, how, and what of cookieless advertising
Ramneek Chadha May 16, 2022 8:28 AM

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more
Katie Secret May 11, 2022 12:36 PM

Guest Column: Arun Neelakantan, VP – Digital Transformation & Growth, Unilever South Asia & Member of MMA Martech & Data Council, shares insights from MMR Report 2022 to be launched on May 10
Arun Neelakantan May 5, 2022 8:44 AM

Guest Column: Sumeer Mathur, National Strategy Head & Managing Partner, Havas Worldwide (Creative) India, outlines how their Prosumer study correctly predicted emerging shifts in consumer behaviour
Sumeer Mathur Apr 14, 2022 8:43 AM

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web
Katie Secret Apr 12, 2022 11:02 AM

Guest Column: Joyeeta Ghosal, AVP – Brand & MarComm, Home Credit India, writes on the shifting of consumer behaviour and the resulting digital marketing trends
Joyeeta Ghosal Apr 7, 2022 1:01 PM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences
Niraj Ruparel Apr 4, 2022 8:51 AM

Alok Pandey, VP - Sales, Xapads Media, discusses how Digital Marketing will play a very important role during IPL 2022
Alok Pandey Mar 31, 2022 11:21 AM

Manisha Chaudhary, Director-Founder, Value 360 Communications enlists what will make or break the PR industry this year
Manisha Chaudhary Mar 30, 2022 12:02 PM

Kolady, Head of Sales, Spotify India, talks about the growth of the company over the years and how marketers can amplify their connections with the help of audio
Arjun Kolady Mar 23, 2022 8:36 AM

Guest Column: Mausumi Kar, Managing Director, Motivator, writes on how the society has a huge role in dictating the larger narrative on gender
Mausumi Kar Mar 21, 2022 2:10 PM

Guest Column: Bhatnagar – Head, Strategy and Growth Partnerships, Snapchat India, outlines how gender diversity in STEM fields can help increase productivity and performance
Juhi Bhatnagar Mar 16, 2022 8:27 AM

Choubey, Director, Digital First Businesses, Google India, writes, "Stepping out of one's comfort zone and embracing change has such a positive impact in the long run"
Roma Dutta Choubey Mar 15, 2022 8:37 AM

Nidhi Gupta, Senior Product Manager, Search Ads, Google and Preeti Lobana, Vice President, gTech Customer Experience, share inspiring messages for women
Nidhi Gupta & Preeti Lobana Mar 14, 2022 8:38 AM

Deeksha Kaushal, Director, Financial Services and Banking Partnerships, Google Pay and Madhuri Duggirala, Vice President, gTech Customer Experience, share messages for women
Deeksha Kaushal & Madhuri Duggirala Mar 11, 2022 8:58 AM

Guest Column: Rama Tadepalli, Co-Founder, Mintoak Innovations, writes on the need to celebrate the perspectives women bring to every aspect of the business
Rama Tadepalli Mar 10, 2022 11:56 AM