Guest-Column News
Guest Column: Sportz Interactive, which deals with sports data and fan engagement, believes there is a pressing need to re-establish the equilibrium between sports and fans
Sportz Interactive 11 hours ago
Guest Column: Shaleena Kaura, Senior Vice President & Head of All India Qualitative Research Practise, Hansa Research writes there is even more reliance on brands of a certain standard
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo
Anoop Karumathil Melethil 1 day ago
Guest Author: Anupama Ramaswamy, National Creative Director, Dentsu Impact, says women are never going to get to equality in office until they get to equality at home
Guest Column: Meghna Apparao, Chief Business Officer, Licious, says consumer changes, due to the lockdown, will be a lot stickier with the emergence of a critical and aware consumer mindset
Meghna Apparao Jul 1, 2020 8:18 AM
Guest Column: Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life, shares all that the company is doing to ensure they bounce back stronger
Pankaj Gupta Jun 30, 2020 8:25 AM
Guest Column: Kaushik Izardar, Executive Director - EORTV Media, shares insights about the four new realities the OTT space will witness in the new normal
Kaushik Izardar Jun 29, 2020 3:41 PM
Guest Column: Sanju Menon, COO, Publicis Ambience & Publicis Beehive, shares few mechanisms that helped him cope with the new challenges
Sanju Menon Jun 29, 2020 8:54 AM
Guest Column: Maddie Amrutkar, Founder of Glad U Came, pens down how small businesses can thrive if they are billed only for tangible outcomes or preferred deliverables and outputs
Maddie Amrutkar Jun 26, 2020 5:07 PM
Guest Column: If there is one word that symbolises these current times, it is ‘essential’, observes Titus Upputuru, National Creative Director, Dentsu One and Creative Head, Taproot Dentsu, Gurugram
Titus Upputuru Jun 26, 2020 9:02 AM
Guest Column: Pratik Gupta, Co-founder, Zoo Media & FoxyMoron writes how COVID-19 has changed consumer behaviour, and how brands must respond
Pratik Gupta Jun 25, 2020 8:58 AM
Guest Column: Mihir Karkare, Co-founder & EVP, Mirum India, says the past few months have forced us to explore if we can do things differently and more effectively
Mihir Karkare Jun 24, 2020 8:45 AM
Guest Column: Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, writes about how the brand has always led the way when it comes to safety
Vivek Srivatsa Jun 23, 2020 5:43 PM
Guest Author: Srishti Agarwal, Strategist at Sideways, tells us as COVID pandemic makes online education space more abuzz than ever, how can the players make their proposition stand out
Srishti Agarwal Jun 23, 2020 8:20 AM
Guest Column: The newfound independence of the middle class is leading to many business propositions, writes Dheeraj Sinha, MD, India & Chief Strategy Officer, Leo Burnett, S Asia
Dheeraj Sinha Jun 22, 2020 8:37 AM
Guest Column: Senior Professor of Marketing Dr Ashita Aggarwal & Research Associate Rachna Wadhwa at Bhavan's SPJIMR on brands taking a sensitive approach towards representing gender in ads
Dr Ashita Aggarwal & Rachna Wadhwa Jun 20, 2020 10:01 AM
Guest Column: Rajeev Raju, Founder & Leadership Coach, Gravitas Consulting, decodes the current job market
Rajeev Raju Jun 19, 2020 3:05 PM
Guest Column: Deepak Lamba, CEO, Worldwide Media writes brands must begin to dabble with virtual proximity with their consumers & stakeholders
Deepak Lamba Jun 19, 2020 8:59 AM
Guest Column: Sandeep Kalsi, CEO of Janga Media – SAAS Marketing Platforms, writes why brands should take a community-first approach and lead with values & purpose
Sandeep Kalsi Jun 18, 2020 1:02 PM
Guest Column: LV Krishnan, CEO, TAM Media Research, writes amidst the lockdown Radio listenership has significantly increased due to an emotional connection being built between RJs & listeners
LV Krishnan Jun 18, 2020 8:48 AM
