Guest-Column News
Guest Column: Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, on Rahul Gandhi’s political journey from a projected succession to repeated rises, setbacks and comebacks
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares why many believe PR can erase a crisis, but it cannot
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption
Guest Column: Karan Taurani, EVP at Elara Capital, says removing the 12-minute-per-hour TV advertising cap is directionally positive, but estimates it could increase industry ad revenue by just ~1–3%
Guest Column: Vaibhav Maloo, Managing Director, Enso Group, writes the question is no longer whether the world has noticed us, but what it has learnt to expect from us
Marketing leader Savio Cerejo writes that India is evolving from a nation of potential into a confident, ambitious and globally influential Brand India
Guest Column: Senior brand, growth & media leader Ketan K Bharati on how Brand India’s next chapter will be shaped by brands that enable more Indians to participate in growth
Arnab Mitra, Founder and Managing Director, Liqvd Asia, writes why advertising is still arguing a case the country has already won
Sanjoy Chakrabarty, Founder & CEO at Millionminds, writes about India’s 80-year journey of independence and why the next generation must preserve its economic, strategic and intellectual freedom
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preference, value and premium pricing globally
Sudhir Mishra and Prerna Pandey write that nine transformative forces are propelling Brand India onto the global stage
Ritu Kant Ojha, CEO of Proact Luxury Real Estate, writes that Brand India has shifted from seeking global attention to attracting global interest
Veteran journalist Uday Mahurkar writes that India must build on its gains while tackling corruption, environmental degradation and other challenges
On Independence Day, Daljeet Narang, Founder & CEO of Sportedge, writes that Brand India must evolve from being bigger to being better
Gargi Sarkar, Founder & MD of RA Brand Consultant, writes that New India must go beyond growth to embrace inclusion, responsibility and a new consciousness
Ved Shukla, Founder & CEO at Mylomart, shares how Brand India has evolved from Western aspiration to a more confident identity rooted in Indian culture, values and voice
Marketing leader Anindya Khare writes that brand India has evolved into a global marketing and innovation powerhouse, driven by homegrown brands, media and digital innovation
The Light of a Single Candle: Industry veteran A P Parigi writes what freedom means to India’s youth
Guest Column: Carol Goyal, CEO of Aesthetic Intelligence Lab, shares how new India is being epitomised by Gen Z
Guest Column: Deepak Choudhary, President-EEMA, Founder & MD - Eva Live, EVENTFAQS Media, MSEED & Doremi Entertianment, states how the idea of Brand India is undergoing a significant transformation
Guest Column: Jyotiraditya Thakur, Co-Founder, Bhag Club, shares how the new India is the aspirational India, an India that is confident about wanting more, building more, and becoming more
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes how Brand India is evolving into a confident, youth-driven global identity
Guest Column: Gaurav Gopal Verma states that as India celebrates its 80th Independence Day, there is something beyond the tricolour, the speeches that feels different this year
Aanchal Arora, MD and Chairperson of 1702 Digital, explores how Brand India is evolving into a globally influential, digitally mature growth engine
Sidharth Sethi writes that Brand India is evolving from scarcity to possibility, with innovation and inclusive growth driving its global soft power
Hersh Bhandari writes how India’s shift towards technology, innovation and digital self-reliance is reshaping Brand India and giving rise to globally ambitious homegrown brands
Writer Shreya Meher shares why seventy-nine years on, the honest measure of India is not what it has announced. It is what the structure carries
Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity
Guest Column: Parthip Thyagarajan, Co-founder & CEO of WeddingSutra.com, on how India’s cultural confidence, resilience and entrepreneurial spirit are reshaping Brand India.
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines what will matter beyond who succeeds N. Chandrasekaran - authority, independence and accountability
Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one
Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes that popcorn shows how brands can turn everyday products into memorable experiences
On International Youth Day, Yasin Hamidani, Director, Media Care Brand Solutions, writes that AI will automate routine tasks, making judgement and original thinking key skills for young marketers
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
Dr Annurag Batra writes on how Godrej Consumer Products appointing global CFO Aasif Malbari as MD and CEO reflects a larger change in the way companies are looking at leadership
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares key insights on how Gen Z is changing the audience game
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of the world’s most sophisticated consumer companies
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping media sales in India, from automating operational tasks to valuing human judgement and relationships
Rajeev Beotra takes a witty look at Christopher Nolan’s ‘The Odyssey’, unpacking the epic’s mythology, larger-than-life characters and the director’s penchant for complex storytelling
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Guest Column: Senior brand, growth & media leader Ketan K Bharati explores why brands don’t own customers, only their preference, in an era of greater choice and AI-driven decisions
Guest Column: Dr. Sandeep Goyal shares how Old Monk never advertised but had the the best media plan in the world
Rajeev Beotra brings Bertie Wooster and Jeeves back in a witty take on Mehra’s post-retirement life, family and new ventures in his ‘Chronicles from Mehra World’ series
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data
Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come
Ganapathy Viswanathan, Communication Consultant & Author, writes that Welspun's Wimbledon partnership is a masterclass in authentic PR, and that every company has a story waiting to be told
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Guest Column: Snigdha Anand, SVP – Marketing, Mamaearth (Honasa Consumer Ltd.), shares how the search bar, once the gatekeeper of discovery, is now just one touchpoint in a much larger ecosystem
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Neha Pathak, Director, Brand & Communications, Epsilon explains why the most valuable communications work rarely leaves fingerprints
Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out
Associations should encourage the best talent from across the industry rather than allowing leadership to rotate within a familiar circle
Bhuvan Lall goes back memory lane, reflecting on how Jamia MCRC shaped his career, lifelong friendships and enduring passion for storytelling over four decades
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
A deep dive into - how did AAAI Lifetime Award process reach a stage where it has become a matter of public disagreement?
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, examines how marketers and consumers have together traded the joy of discovery for the comfort of relevance
Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion
Kunal Majumder, Asia-Pacific Program Coordinator of CPJ, writes about the need for newsrooms to take journalist safety seriously amid rising risks on the ground
Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, writes M. Gautham Machaiah
Rajeev Beotra reflects on humour, fitness, self-discovery and reinvention in his ‘Chronicles from Mehra World’ series
As Shashi Sinha steps away from Omnicom, marketing expert Dr. Kushal Sanghvi bids farewell not just to a towering business leader, but to one of the most humble & influential mentors media has known
Ganapathy Viswanathan, Communication Consultant & Author, writes that Infosys' CEO succession offers a masterclass in leadership planning and board responsibility
Yesudas Pillai, Entrepreneur, Investor, Transformation Consultant writes why Shashi Sinha is different from other industry leaders
Vikram Sakhuja, Group CEO of Madison Media & OOH, shares how Shashi Sinha’s strength lies in driving consensus and moving agendas
Rajeev Beotra describes Shashi Sinha beyond his professional achievements—as a leader respected for his humility and the bonds he creates
Ganapathy Viswanathan, Communication Consultant & Author, writes about Shashi Sinha’s legacy in shaping India’s media industry and transforming media into a strategic function
As Shashi Sinha moves on from Omnicom Group, Shubhranshu Singh describes the veteran’s journey beyond professional milestones
Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
Ganapathy Viswanathan, Communication Consultant & Author, writes that the INS surcharge addresses rising costs but risks pushing advertisers towards other media unless
Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely
Author and historian Bhuvan Lall shares memories of his friendship and deep association with American film director and screenwriter Chuck Russell who passed away recently
Manish Sharma, PR Entrepreneur, Co-Founder of Key Communications explores how the communications profession is evolving beyond generating headlines to becoming a strategic business function
Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, writes that the creator economy needs a new language to define creators by their influence, not just their follower count
Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adoption to focus on financial discipline
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Shagun Walia, Avery Dennison – South Asia and SSA, explores why marketing and communications can no longer work in silos and what happens when brands bring them together
Media industry veteran Sanjay Trehan writes that the next phase of AdTech will be defined by intelligent automation and human judgment working together
Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decades, reshaping workflows
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
S (SG) Ghosh, Founder and Managing Director, Celsius100 Communication, pays his tribute to advertising icon Jean Durante
Guest Column: Independent Writer/ Editor Sandipan Deb shares his take on Christopher Nolan’s The Odyssey and why he was disappointed
Guest Column: Dr. Rabindra Narayan, Founder & MD, GTC Network, in a note to MIB Minister Ashwini Vaishnaw, writes that there is a need to end mandatory satellite-only regime for TV channel delivery
Guest Column: Dr. Rabindra Narayan, Founder & MD, GTC Network, writes a note to MIB Minister Ashwini Vaishnaw on why India needs a unified, census-based, tamper-proof content rating system
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future
Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
Guest Column: Senior brand, growth & media leader Ketan K Bharati shares his views on why the CMO's next evolution will be designing choice, not just creating demand
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author writes that Yastika Bhatia’s landmark Lord’s hundred has opened the door to a new chapter in Indian women’s cricket
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages, cultures and stories more than ever
Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how genuine relationships are creating lasting customer loyalty beyond traditional advertising
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings
Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TAM and BARC
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Rajeev Beotra’s ‘Chronicles from Mehra World’ will continue next week
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, reflects on Sourav Ganguly’s fearless leadership, self-belief and role in transforming Indian cricket
Disha Singh, Independent Creative Consultant, pays tribute to Jishnu Sen, recalling how his sharp wit, compassion and encouragement left a lasting impression
Jayshree Sundar, Ex President-North of Leo Burnett, recalls how Jishnu Sen was thriving in today’s work environment, blending modern thinking with old-world hospitality and charm
Guest Column: Soumitra Karnik, Independent Creative Consultant, Lintas, JWT, Dentsu, remembers his friend and industry veteran Jishnu Sen
Guest Column: Sunil Gupta, marketing veteran and independent consultant, shares heartfelt memories of late industry stalwarts Jishnu Sen and Samir Gangahar
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
Author and historian Bhuvan Lall traces how the Ghadr movement emerged in America under Har Dayal's leadership, laying the foundations for India's global struggle for independence
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with value creation replacing time-based billing as the key metric
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Guest Column: Adman Prabhakar Mundkur writes that India's business families are becoming an integral part of their companies' brand strategy through greater public visibility
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries
Veteran industry leader Srinivasan Swamy remembers Ashok Kumar Das as a visionary leader whose integrity, innovation and mentorship helped shape India's modern market research industry
Amit Ray, Founder Partner at Media First Consulting, remembers Ashok Das as someone who chose uncertain future over secure MNC comfort
Manish Porwal, Group Managing Director of Alchemist Marketing Solutions, remembers Ashok Das as one of the finest and the most beautiful minds in the Indian research industry
Guest Column: Adman Prabhakar Mundkur examines India’s Cannes Lions 2026 performance and asks whether fewer entries or weaker work led to the subdued showing
Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock