Guest-Column News
Guest Column: From Artificial Intelligence to Engagement, Anup Sharma, Senior Director at PRCAI takes us through some of the PR trends we are likely to see in 2019
Guest Column: Co-Founder & Executive Director, Designhill says when reviewing a designer’s portfolio it's important to take knowledge of what large-scale projects they have worked on
Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted
Guest Column: Karan Kumar, Chief Brand & Marketing Officer, Fabindia tells us how to thrive in an age where lines between present and future have already blurred
Guest Column: COO, Grapes Digital talks about some of the trends marketers would want to spend money on
Guest Column: Head - Corporate Marketing, Communications & Sustainability, Viacom18 says data will also revolutionise the way we look at communications
Guest Column: Chief of Staff at The 120 Media Collective explains how social media influencers, social messaging apps, chatbots and AI will be used in a big way this year
Guest Column: Founder & CEO of Black White Orange Brands Pvt. Ltd says 2019 is the year that fans across age groups & genres are going to enjoy the best content of some of their favourite brands
Rahul Vengalil, Founder of What Clicks tells us about the trends that would slowly lose its sheen among smart marketers as well as few things which he hopes would change soon
Rahul Vengalil 03-January-2019
CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising
Partho Dasgupta 02-January-2019
COO, Hungama Digital Media says while metropolitan India will continue to consume content with equal gusto, it is the Tier II & Tier III markets that will lead the growth in consumption
Siddhartha Roy 31-December-2018
Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences
Rishabh Sharma 28-December-2018
Guest Column: Co-Founder & CEO, Logicserve Digital, shares his top three digital marketing predictions for 2019
Prasad Shejale 27-December-2018
Guest Column: The Senior Vice President-Advertising, Zirca Digital Solutions, says that digital has decidedly arrived and is here to stay
Jabir Merchant 26-December-2018
We trace the origins of a few massively popular words in the millennial’s lexicon, learn their correct usage and discover their interesting backstories
Arushi Kapoor 24-December-2018
Guest Column: Partner and Head, Media and Entertainment, KPMG in India on the factors that played out in the robust growth of the Indian Media and Entertainment sector in 2018
Guest Column: CEO & Founder, Yeelight, speaks about changes in business models of tech startups
Guest Column: Nishant Singh Didawat, Business Head - Media, Social Kinnect tells us more about Google's new Shopping page and how it will change e-commerce game in India
Nishant Singh Didawat 17-December-2018
While we debate the effect the just-concluded assembly elections would have on the Narendra Modi government, the fact is that its report card is best seen through the prism of these institutions
Guest Column: Sahil Shah, VP Operations & Media - South and West, WATConsult, on the top digital trends of 2018 that took India into full gear
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