Guest-Column News
Coronavirus?blur=25

The role of emergency services rendered by medical practitioners and the enforcement authorities have come to the forefront, helping us bravely fight this war

Ritwika Nanda & Sudhir MIshra 19 hours ago

Mindfullness?blur=25

Guest Column: Advertising & marketing professional Tanushree Choudhury Singh says the most precious resources are attention, time and energy

Tanushree Choudhury Singh 1 day ago

21 days?blur=25

Guest Column: Mahesh Chauhan, Director of Salt Brand Solutions, believes that our current phase of self-isolation is a godsent opportunity for introspection and personal growth

Mahesh Chauhan 1 day ago

Ashish Bhasin?blur=25

Guest Column: Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network, says while we are practising social distancing, we must practise virtual proximity

Ashish Bhasin 1 day ago

anand a?blur=25

Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy

Anand A Mar 27, 2020 8:35 AM

TV viewership?blur=25

Guest Column: The Chief Consumer Officer of ZEEL analyses the factors that are driving the spike in global TV viewership amid the coronavirus crisis

Prathyusha Agarwal Mar 26, 2020 8:38 AM

megha tata?blur=25

Guest Column: Megha Tata, Managing Director – South Asia, Discovery, shares her thoughts on how leaders can drive organisational growth by creating more diverse teams at work

Megha Tata Mar 23, 2020 7:30 AM

Coronavirus?blur=25

Guest Column: KG Suresh, the Dean of School of Modern Media, recommends broad guidelines for members of the fourth estate to prevent the further spread of COVID-19

K G Suresh Mar 21, 2020 7:49 PM

Anup Sharma?blur=25

Guest Column: Anup Sharma, Mentor, The Lentils Institute, analyses how the COVID-19 outbreak has forced companies like Corona Beer & KFC to alter their brand messaging to suit the current crisis

Anup Sharma Mar 21, 2020 9:12 AM

Sushmita Bandopadhyay?blur=25

Sushmita Bandopadhyay, Communications Leader, Becton Dickinson India/South Asia, says today, healthcare is not about selling a product, but influencing lives

Sushmita Bandopadhyay Mar 20, 2020 7:18 PM

Suprotim Day?blur=25

Guest Column: Suprotim Day, Chief Films Officer, Dentsu Aegis Network India, assesses the long and short-term impact of suspending ad productions during the COVID-19 crisis

Suprotim Day Mar 20, 2020 8:42 AM

tista sen?blur=25

Sen the Regional Creative Director of Wunderman Thompson South Asia doles out valuable wisdom from her own life for women entering the industry

Tista Sen Mar 19, 2020 8:38 AM

OOH?blur=25

Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in

Vineet Sharma Mar 18, 2020 8:37 AM

Nitin Mantri?blur=25

Guest Column: Nitin Mantri, President ICCO & PRCAI and Group CEO, Avian WE, lists down some of the crucial things that will shape PR in 2020

Nitin Mantri Mar 16, 2020 3:51 PM

Rubeena Singh?blur=25

Guest Column: Singh, the CEO of iProspect, spells out why there’s no substitute for hard work, irrespective of one's gender, to break the proverbial glass ceiling

Rubeena Singh Mar 16, 2020 8:37 AM

Leena Lele Dutta Womens Day?blur=25

Guest Column: Dutta, Business Head, Sony YAY! says crafting an ecosystem that helps bridge the gender gap, women are now empowered to pursue a position of power across male-dominated industries

Leena Lele Dutta Mar 9, 2020 11:10 AM

IPL Ashish Bhasin?blur=25

Guest Column: Ashish Bhasin, CEO, APAC and Chairman, India - Dentsu Aegis Network, says the IPL has almost become a part of our culture and it’s not just about television viewership anymore

Ashish Bhasin Mar 6, 2020 3:34 PM

International Women's Day?blur=25

Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day

Neena Dasgupta Mar 6, 2020 8:59 AM

Customer service?blur=25

Guest Column: Shahid Nizami, Managing Director, Asia Pacific, HubSpot, says customer service — often referred to as customer success — now forms an integral organisational function

Shahid Nizami Mar 5, 2020 8:42 AM

Liqvd Asia?blur=25

Guest Column: Arnab Mitra, Managing Director, LIQVD ASIA, shares his experiences on LIQVD ASIA completing seven years

Arnab Mitra Mar 2, 2020 12:49 PM