Guest-Column News
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Guest Column: Yadav, VP-Growth & Marketing at KhataBook, writes how growth of sports, other than cricket, especially on digital medium, offers marketing opportunities to brands

Ved Prakash Yadav Sep 25, 2020 9:18 AM

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Guest Author: Majumdar, Head - Corporate Affairs, Communication and digital media, Egis India, writes that a people-first culture, & work-life balance will be key trends on employee engagement front

Bhaskar Majumdar Sep 24, 2020 6:44 PM

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Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech at GroupM India & Head Of Voice, WPP India, writes on Conversational Experiences to help brands reduce dependencies on manual processes

Niraj Ruparel Sep 24, 2020 9:08 AM

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Guest Column: Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, shares more on the tech trends of 2021

Niraj Ruparel Sep 22, 2020 8:20 AM

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Guest Column: Dimpy Yadav, Head of Client Engagement, Xaxis India, writes growth in content consumption in social media, video streaming platforms, & mobile apps has drawn attention to digital media

Dimpy Yadav Sep 10, 2020 9:27 AM

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Guest Column: Adam Singolda, Founder and CEO, Taboola, shares more on the categories that will be ripe for startup innovation now

Adam Singolda Sep 2, 2020 9:14 AM

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Guest Column: Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from the world

Sundeep Chugh Sep 1, 2020 10:26 AM

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Guest Column: Deepa Mohan, Marketing Director, IPM India Wholesale Trading, writes on how marketers will lead the transformation in businesses, helping them bounce back faster and stronger

Deepa Mohan Aug 27, 2020 9:13 AM

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Guest Column: Sandeep Balani, the Head of India at Outbrain, writes that a new appetite for digital purchases of food & beverage is on the rise

Sandeep Balani Aug 26, 2020 5:10 PM

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Guest Column: Citing facts from Koan Advisory's latest report, communication expert Farah Bookwala Vhora writes how regulatory burden is weighing down India’s Rs 79,000-cr broadcasting industry

Farah Bookwala Vhora Aug 25, 2020 8:41 AM

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Guest Column: Dutta, Executive Director (Corporate Affairs), SAIL writes why the businesses that spot the trend and seize new opportunities emerge as market winners

Sumita Dutta Aug 24, 2020 8:51 AM

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Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies

Ruta Patel Aug 18, 2020 8:51 AM

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Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models

Anil Ramachandran Aug 14, 2020 8:58 AM

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Guest Column: Vigyan Verma, Founder, The Bottom Line (Brand Impact Solutions) writes on the TikTok ban and how it has affected the short video app category

Vigyan Verma Aug 13, 2020 5:00 PM

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Guest Column: Navin Shenoy, Head of Marketing - Youth, Music & English Entertainment, Viacom18, lists key insights from the MTV Insights Studio study that are relevant to every youth marketer now

Navin Shenoy Aug 13, 2020 8:55 AM

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Guest Column: Anirudh Kalia, Consultant, Angel Investor & Board Advisor, shares his views about the brands that will ultimately come to save BCCI's pride after VIVO's exit

Anirudh Kalia Aug 11, 2020 12:00 PM

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Guest Column: Brands must work harder to amplify their voice and stay top-of-mind, writes Taranjeet Singh, Managing Director, Criteo Southeast Asia and India

Taranjeet Singh Aug 11, 2020 9:24 AM

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Guest Column: Irfan Khan, Partner, YAAP Digital, writes Instagram is set to be an effective channel for brands looking to increase sales & app downloads

Irfan Khan Aug 10, 2020 8:44 AM

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Guest Author: Karan Taurani, Vice President, Elara Capital, analyses overall performance of listed broadcasters

Karan Taurani Aug 8, 2020 4:26 PM

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Guest Author: Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India, writes about tapping into the potential of Programmatic Audio for marketeers

Rita Sahajpaul Aug 6, 2020 9:10 AM