Guest-Column News
Guest Column: Despite outstanding operating performance, the company flounders in creating value due to recurring controversies and its ability to handle them, writes Roy
Guest Column: Anirudh Kalia, Global Practice Head - Media at Firstsource, lauds the Indian tech giant for its innovation at the tournament and hopes that BCCI is taking notes
Guest Column: Udit Verma, CMO, Co-founder, Trackier, explains how the use of AI & performance-based marketing strategies have become central to digital advertising success
Udit Verma Jun 12, 2021 7:57 AM
Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy
Sonia Notani Jun 4, 2021 8:40 AM
Guest Column: Amey Asuti, Founder and Managing Director, Futuready Media, believes that influencer marketing & customer engagement through live streaming are emerging digital marketing trends
Amey Asuti Jun 3, 2021 8:44 AM
Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra, writes about the virtues of consistent communication for brands
Neha Bajaj May 27, 2021 1:45 PM
Guest Column: Adam Singolda, Founder & CEO, Taboola, writes that industry’s favorite duopoly focuses on consumers first but both Facebook and Google forget about their partners on the open web
Adam Singolda May 25, 2021 9:08 AM
Guest Column: Anindita Gupta, Co-Founder, Scenic Communication, lists four ways through which EduTech companies can leverage PR so as to gain access to rural Indian markets
Anindita Gupta May 17, 2021 6:23 PM
Guest Column: 'A person never modest with an opinion, rational or irrational; that was the Sunil I'd like to remember,' writes Senior Journalist Siddharth Zarabi
Siddharth Zarabi May 17, 2021 3:50 PM
Guest Column: RK Sharan, Executive Director, Krishi Udyami Krishak Vikas Chamber, remembers how Indu Jain carried forward the Jain family legacy of caring for the employees at all times
RK Sharan May 17, 2021 1:17 PM
Guest Column: AstroTarotloger Nandita Pandey reflects on the unique personal bond she shared with BCCL Chairperson Indu Jain
Nandita Pandey May 17, 2021 12:24 PM
Guest Column: Mohit Hira, Marketing Strategy Advisor – YourNest Venture Capital, recounts a 'sweet' anecdote that spoke volumes about Indu Jain's thoughtfulness and kind-heartedness
Mohit Hira May 17, 2021 11:26 AM
Guest Column: Sivakumar Sundaram, Chairman Executive Committee, BCCL, remembers Indu Jain's wisdom, exuberance and indomitable spirit in a heartfelt eulogy
Sivakumar Sundaram May 15, 2021 2:39 PM
Guest Column: Marketing Consultant Kinjal Medh said that Kapoor’s vision for an agency was to be a true strategic partner to clients & growing with their business growth
Kinjal Medh May 11, 2021 1:00 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study
Pradeep Menon. M May 7, 2021 8:30 AM
Guest Column: Rohan Rai, Co-Founder, Kritter, writes about the ways in which unprecedented growth in online commerce will shape the retail media ecosystem
Rohan Rai May 5, 2021 12:35 PM
Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands
Rita Sahajpaul Apr 27, 2021 8:52 AM
Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity
Josy Paul Apr 26, 2021 8:20 AM
Guest Column: Varghese M. Thomas, Vice President – Corporate Communication, TVS Motor Company Limited, lays out the PR game plan to neutralize fake news pandemic
Varghese M. Thomas Apr 14, 2021 11:15 AM
Guest Column: Prasoon Joshi, Chairman APAC & CEO McCann World Group India, wrote how determined & optimistic Draftfcb-Ulka Chairman Emeritus Anil Kapoor was despite his health taking a downward turn
Prasoon Joshi Apr 13, 2021 3:49 PM
