Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign

Tanuj Khanna & Suresh Eriyat 19 hours ago

Guest Column: Basant Dhawan, CEO of TCM Sports, said that India’s victory should now set the tone for what should be an equally intriguing home series against England

Basant Dhawan Jan 20, 2021 4:24 PM

Guest Column: Niloufer Dundh, Founder & CEO, Ventes Avenues, shared in detail how the pandemic gave them a chance to pause and navigate through the crisis

Niloufer Dundh Jan 20, 2021 3:37 PM

Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI

Vivek Pandey Jan 20, 2021 8:46 AM

Guest Column: Tribhuwan Joshi, Lead, Brand Communication, Public Relations & CSR, Fujifilm India, highlights that check and measure will be a key KPI for any communications professional

Tribhuwan Joshi Jan 18, 2021 12:58 PM

Guest Column: Swaroop Banerjee, COO Zee Live, says that after entertaining audiences with virtual shows, they are now working very hard to ensure the live business experience comes back

Swaroop Banerjee Jan 13, 2021 8:31 AM

Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation

Sanjeev Kotnala Jan 12, 2021 1:22 PM

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders

Mithila Saraf Jan 12, 2021 8:32 AM

Guest Column: Sadiya Khan, Founder, Akund Communications, says, a virtual collaborative atmosphere of 2020 made us adapt and evolve to a large extent 

Sadiya Khan Jan 11, 2021 8:29 AM

Guest Column: Pankaj Balhara, Deputy Business Head, Music Cluster, ZEEL, shares the lessons that entertainment industry learnt while functioning in the pandemic

Pankaj Balhara Jan 9, 2021 7:52 AM

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence

Gautam Mehra Jan 8, 2021 8:45 AM

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and moral conflict

Sandeep Goyal Jan 7, 2021 8:32 AM

Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021

Shailesh Kapoor Jan 6, 2021 8:29 AM

Guest Column: MK Anand, MD & CEO, Times Network, highlights digital transformation, data-driven & dynamic content and subscription-based model as some of the key trends

MK Anand Jan 5, 2021 12:32 PM

Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them less vulnerable, more resilient & flexible

Umesh Shrikhande Jan 5, 2021 9:04 AM

Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was to become resilient

Ravish Kumar Jan 4, 2021 8:39 AM

Guest Column: B.Surendar, COO & Director, Red FM network, defines the way human beings have responded to the Covid crisis as the ‘Fight and Flight approach’

B Surendar Jan 1, 2021 8:41 AM

Guest Column: Udit Sagar Pathak, Co-Founder and Director, Media Mantra, says, communication strategy that bridges the virtual & physical divide & engages customers will be more prominent than ever

Udit Sagar Pathak Dec 31, 2020 4:14 PM

Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners, clients & advertisers

Abraham Thomas Dec 31, 2020 8:23 AM

Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector

Pranab Punj Dec 30, 2020 1:56 PM