Guest-Column News
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Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee 1 day ago

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Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas

Aashish Walia Sep 21, 2021 4:17 PM

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Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands

Neha Bajaj Sep 8, 2021 3:35 PM

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Guest Column: Long live the legacy of Dr. Chandan Mitra which gives assurance that journalism will also live long, writes Pratiman Uniyal

Pratiman Uniyal Sep 4, 2021 2:40 PM

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Guest Column: Farewell Mr. Mitra! You’re going to be missed by all your admirers, writes senior journalist Rakesh Srivastava

Rakesh Srivastava Sep 4, 2021 1:48 PM

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Guest Column: Sharma, Chairman & Editor-in-Chief of India TV, goes down the memory lane as he shares beautiful memories of his friendship with Mitra

Rajat Sharma Sep 4, 2021 10:32 AM

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Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war

Neha Chauhan Aug 31, 2021 8:30 AM

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Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, Head of Voice at WPP India, shares advantages of using video synthesis technologies in the digital advertising world

Niraj Ruparel Aug 27, 2021 8:29 AM

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Guest Column: Hitesh Raj Bhagat, Global Head of Corporate Communications, Truecaller, shared some insights on crisis management from personal experience

Hitesh Raj Bhagat Aug 26, 2021 1:03 PM

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Guest Column: It was PG's smile, out-of-the-box ideas, and the ability to get the very best from everyone, writes Avinash Pandey, CEO, ABP Network

Avinash Pandey Aug 25, 2021 9:00 PM

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Guest Column: MK Anand, MK Anand, MD & CEO, Times Network, looks back at Pradeep Guha's egalitarian model of management, his inimitable style and his coveted pearls of wisdom

MK Anand Aug 21, 2021 5:24 PM

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Vishal Vyas, Member Condom Alliance & Assistant VP Marketing TTK Healthcare, said that commercial players' attempt to change the narrative from protection to pleasure resonates with Indian youth

Vishal Vyas Aug 21, 2021 8:26 AM

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Guest Column: Sudhir Mishra, Advocate, Supreme Court of India, reviews Vir Sanghvi's memoir 'A Rude Life'

Sudhir Mishra Aug 16, 2021 1:03 PM

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Guest Column: Nickil Baswan, Vice President and Group Head, Corporate Affairs & Policy at Cipla, writes why brands who don't adjust engagement strategy in the pandemic risk losing their network

Nickil Baswan Aug 11, 2021 2:41 PM

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Guest Column: Komal Mehra, Head, Sports Initiatives and Associations at Usha International, shared how brands can contribute to the wellbeing of all stakeholders involved in organizing the tournament

Komal Mehra Aug 11, 2021 8:43 AM

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Guest Column: Priyanka Kheruka, the Brand Head at Borosil, looks back at the company's transformational journey led by innovation and adaptation

Priyanka Kheruka Aug 10, 2021 2:04 PM

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Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu

Madhukar Kumar Aug 6, 2021 1:39 PM

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Guest Column: Vidhu Sagar, Managing Director - India, MediaDonuts, outlines the Covid-19 impact on Indian media and how digital overtook print for the first time in India

Vidhu Sagar Jul 29, 2021 3:26 PM

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Guest Column: Anindita Gupta, Co-Founder, Scenic Communication, believes that with nutraceutical brands now in the spotlight, the time is ripe for the industry to leverage communication tools like PR

Anindita Gupta Jul 22, 2021 12:11 PM

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Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data

Shubhranshu Singh Jul 21, 2021 8:59 AM