Guest-Column News
Rajiv Dubey?blur=25

Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace

Rajiv Dubey Nov 16, 2022 9:00 AM


Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle

Dipali Mahesh Nov 15, 2022 10:27 AM

Acharya Praveen?blur=25

Guest Column: Reducing the pure science of astrology to an ostentatiously attractive program for show business is seriously antithetical to its true meaning

Acharya Praveen Chauhan Nov 12, 2022 10:31 PM

Prasanna Durge?blur=25

Prasanna Durge, Business Director – India, DoubleVerify, makes a case for third-party ad verification solutions that make sure advertisers' investments are allocated responsibly

Prasanna Durge Nov 9, 2022 9:00 AM

Kartik Sharma?blur=25

Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach

Kartik Sharma Nov 2, 2022 8:58 AM

dan brackett?blur=25

An interview with Dan Brackett, Co-founder and Chief Technology Officer at Extreme Reach, on how brands can improve their workflow to launch campaigns efficiently

Dipali Mahesh Nov 1, 2022 10:28 AM

niraj ruparel?blur=25

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, believes that synthetic media seems closer than we expected

Niraj Ruparel Oct 28, 2022 8:03 AM

Sunayendra Jain?blur=25

Guest Column: Sunayendra Jain, Head of Marketing, ePayLater, explains how brands can offer personalization to users while also respecting their privacy

Sunayendra Jain Oct 27, 2022 8:48 AM

WOW Skin Science?blur=25

Guest Column: Karan Chowdhary, Co-Founder, WOW Skin Science, elaborates on how brand experience has moved towards hyper-personalization

Karan Chowdhary Oct 24, 2022 8:27 AM

vishal singh?blur=25

Guest column: Vishal Singh, GM - India and Global Marketing Head, writes how marketers can leverage this FOMO

Vishal Singh Oct 21, 2022 1:27 PM


Guest Column: Antony Rajkumar, the CEO of StoryBoats, remembers his ally Uddalak Gupta as a man of impeccable talent and unrelenting goodness

Antony Rajkumar Oct 18, 2022 12:59 PM

Brightcove, India?blur=25

Guest Column: Dattatray Shivaji Katkar, Sales Director, Brightcove, India, writes how videos can help marketers break through the noise and effectively engage their audiences

Dattatray Shivaji Katkar Oct 17, 2022 4:48 PM

cars 24?blur=25

Guest Column: Kunal Mundra, CEO of Cars24, writes how the festive season is a sea of opportunities for brands to have a greater connection with their customers at a personal level

Kunal Mundra Oct 14, 2022 8:58 AM

Rahul Vengalil?blur=25

Guest Column: Rahul Vengalil, Executive Director, Everest Brand Solutions, writes how gig culture among employees can be tackled by giving them opportunities to innovate at work

Rahul Vengalil Oct 12, 2022 8:52 AM

ManipalCigna Health Insurance?blur=25

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

Sapna Desai Oct 3, 2022 8:34 AM

Alok Pandey?blur=25

Guest Column: Alok Pandey, VP - Sales & Marketing at Xapads Media, writes on how effective storytelling establishes a connection between brands and audience at the initial stages of campaign promotion

Alok Pandey Sep 29, 2022 8:53 AM


Guest Column: L. Adimoolam, Publisher – Dinamalar, writes on the Audit Bureau of Circulation resuming its audit and the power of regional print media

L. Adimoolam Sep 26, 2022 8:31 AM

consumer behaviour?blur=25

Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment

Debarshi Chakravorti Sep 9, 2022 8:50 AM

tusshar arora?blur=25

Guest Column: Digital transformation has the potential to redefine the OEMs industry, writes Tusshar Arora, Vice President- Media & Partnerships, Quantafi Digital

Tusshar Arora Sep 1, 2022 3:41 PM

Ramneek Chadha?blur=25

Guest Column: Ramneek Chadha, Chief Operating Officer, Xapads Media, shares how brands can harness the power of vernacular advertising

Ramneek Chadha Aug 31, 2022 9:07 AM