#e4mExclusive: Akshay Agrawal Named Head of Linear Ad Sales at SPNI
He will report to Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, SPNI
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Published: Jan 16, 2026 11:37 AM | 2 min read
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- Akshay Agrawal has been promoted to Head of Linear Ad Sales at Sony Pictures Networks India (SPNI), where he will focus on revenue growth and advertiser relationships.
- He will report to Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International at SPNI, and has over 22 years of experience in the media and entertainment industry.
- Agrawal is recognized for his problem-solving skills and has successfully managed large content portfolios, including sports and Hindi general entertainment channels.
- Both Agrawal and Kaul emphasized the importance of data-driven advertising solutions and the continued relevance of linear television in building brands and driving business impact.
Sony Pictures Networks India (SPNI) has promoted Akshay Agrawal to the role of Head – Linear Ad Sales. In his new position, he will focus on increasing revenue, strengthening relationships with advertisers, and offering data-driven advertising solutions that deliver clear business results. He will report to Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International at SPNI.
Agrawal has been associated with SPNI for over 22 years and brings extensive experience across the media and entertainment industry. Known for his problem-solving mindset, he has consistently worked closely with brands to design customised advertising partnerships that address real business needs.
During his career, he has managed and monetised several large content portfolios, including sports, movies, free-to-air channels, and leading Hindi general entertainment channels. His leadership has helped combine long-term strategy with strong commercial performance.
Commenting on the appointment, Rajesh Kaul said that Agrawal’s deep understanding of the advertising landscape and his ability to deliver sustained results have played a key role in the growth of the linear ad sales business. He added that Agrawal’s leadership will further strengthen SPNI’s linear television offerings and create greater value for partners.
Sharing his views, Agrawal said that linear television continues to be a powerful medium for building brands at scale. He added that his focus remains on developing advertising solutions that go beyond visibility and drive meaningful business impact. According to him, the future lies in bringing together compelling content, strong market insights, and innovative thinking to deliver measurable outcomes for advertisers.
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