Rajaraman Sundaram to lead SPNI’s regional expansion in South
Rajaraman Sundaram joined the network last year as Head of Content Strategy
by
Published: Jan 16, 2026 1:15 PM | 1 min read
Follow Us
Sony Pictures Networks India (SPNI) has expanded Rajaram Sundaram’s mandate as part of its latest organisational rejig, entrusting him with the responsibility of leading the company’s regional expansion in the South.
Sundaram joined the network last year as Head of Content Strategy, where he played a role in shaping SPNI’s programming and long-term content roadmap.
Also read: Rajesh Kaul named CRO of Sony Pictures Networks India
Sundaram brings with him experience across content, strategy and regional business leadership. Prior to joining SPNI, he spent over a year at Disney Star, where he served as Head–Office of the Country Manager, India, gaining exposure to network-level strategy and operations.
His career also includes a significant stint at Viacom18, where he was EVP and Business Head of Colors Tamil, overseeing the channel’s business performance, content positioning and market growth in a competitive regional landscape.
Between 2019 and 2021, Sundaram was the Business Head of Asianet, one of the general entertainment channels in the South.
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News