Date-wise News

Understanding the Value of Ad Impressions in AI Conversations?blur=25

Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts

Shantanu David 19 minutes ago

MIB mulls fresh accessibility norms for TV channels, may ease compliance timelines?blur=25

The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019

Imran Fazal 19 minutes ago

innovative packaging?blur=25

For brands, shareability is becoming an additional consideration alongside functionality, pricing and shelf appeal

Sunidhi Vijay 23 minutes ago

Pidilite Annual Report x Piyush Pandey?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories

Ganapathy Viswanathan 37 minutes ago

Print?blur=25

The advisory was to take effect from August 1, but publishers are yet to implement it as they are wary of advertiser backlash amid a soft market, intense competition and the festive season

Kanchan Srivastava 45 minutes ago

Brands go analog as AI flattens creativity into sameness?blur=25

As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses

Sandhi Sarun 49 minutes ago

Bob Iger and Joshua Kushner to Acquire LA Lakers for $12.5 Billion?blur=25

As per reports, Iger is doing the deal along with venture capitalist Joshua Kushner

e4m Desk 54 minutes ago

Chandrahas Shetty Departs as Head of Demand at Magnite India?blur=25

Shetty was the Head of Demand for Magnite-India

e4m Desk 1 hour ago