Team Pumpkin bags social media mandate for Lavie Sport

The brand looks to scale its digital presence

by e4m Staff
Published: Aug 13, 2026 3:28 PM | 1 min read

Team Pumpkin has been appointed to manage the social media strategy for Lavie Sport, a brand specializing in functional bags designed for active consumers.
Lavie Sport aims to enhance its digital presence by connecting with a practicality-driven audience and establishing a strong online identity focused on everyday functionality.
Ayush Tainwala, CEO of Lavie, emphasized the brand's commitment to serving people who are constantly on the go, while Swati Nathani, Co-founder of Team Pumpkin, highlighted the brand's clear identity that allows for creative content development.
The agency will create content that showcases Lavie Sport's functional design and utility, aiming to build a consistent and recognizable presence across various social media platforms.

Team Pumpkin, a full-service integrated marketing agency, has secured the social media mandate for Lavie Sport, the functional bags label built for everyday movement.

Lavie Sport has carved out its own space with sleek designs that prioritise utility, appealing to a consumer who's always on the move and wants their gear to keep pace. As the brand looks to scale its digital presence, the focus is on connecting with a practicality-driven audience and turning everyday functionality into a distinct online identity.

Speaking on partnership, Ayush Tainwala, CEO, Lavie, said, "Our products are made for people who are constantly on the go, and we wanted to build our digital presence on that. Team Pumpkin understood that brief, and we're looking forward to seeing that translate into content that speaks directly to our audience."

Swati Nathani, Co-founder at Team Pumpkin, said, "Lavie Sport has a clear, non-nonsense identity, as it’s built for people who need their gear to work as hard as they do. That gives us a lot to play with creatively, and we're keen to build a digital presence that's as sharp and functional as the products themselves."

Team Pumpkin will lead social media management for Lavie Sport, developing content that highlights the brand's functional design language and everyday utility, while building a consistent, recognisable presence across platforms for its work, travel, and on-the-move audience.