Brands celebrate Gudi Padwa and Ugadi with colourful creatives

Brands took to social media with colourful creatives, festive greetings and culturally inspired visuals

by Vaishnavi Deshpande
Published: Mar 19, 2026 6:08 PM | 2 min read

As Gudi Padwa and Ugadi usher in the regional New Year across parts of India, brand timelines have once again aligned with the festive mood, rolling out creatives rooted in tradition, renewal and new beginnings.

Celebrated in Maharashtra, Goa, Karnataka, Andhra Pradesh and Telangana, the festival is associated with new beginnings, prosperity and the arrival of spring, themes that were reflected across brand creatives shared through the day.

Brands across categories posted festive visuals and messages to mark the occasion. Social media feeds featured greetings inspired by traditional elements such as the gudi, neem leaves and festive sweets, with many creatives highlighting the spirit of renewal and positivity associated with the New Year.

Brands also creatively wove in their products, services or even logos into the festive designs, adapting them into traditional symbols or visual elements in a way that stayed aligned with the spirit of the festival. Here are a few examples:

Wendy India

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A post shared by Wendy's India (@wendys_india)

Dabur

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A post shared by DaburIndia (@daburindialtd)

RuPay

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A post shared by RuPay (@rupay_npci)

Haldirams

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A post shared by Haldiram's Restaurants (@haldirams_restaurants)

Voltas

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A post shared by My Voltas (@myvoltas)

Fasos

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A post shared by Faasos (@faasos)

LG India

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A post shared by LG India (@lg_india)

Google India

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A post shared by Google India (@googleindia)

Bajaj Broking

https://www.instagram.com/p/DWDZIS3CKRS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

As with most festivals today, social media remained a key space where celebrations unfolded. Alongside personal posts and greetings, brand creatives formed part of the broader online celebrations, adding to the festive atmosphere throughout the day.