brands
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Noel Dsouza Oct 26, 2020 8:59 AM
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology
Nafisa Shaheen Oct 22, 2020 9:10 AM
The panellists explored how demand will push the economic activities further in the non-metros during the festive season
exchange4media Staff Oct 20, 2020 9:29 AM
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is
Tiffany Delmore Oct 20, 2020 9:18 AM
The proprietary global study Meaningful Brands 2020: COVID edition identified 8 Meaningful Shifts across APAC, that can help brands close the expectation gap created due to the pandemic
exchange4media Staff Oct 19, 2020 2:44 PM
Ameer Ismail, President-Lintas Live, talks about the new brand identity of Golinopinion and the trigger behind the change
Nafisa Shaheen Oct 9, 2020 12:46 PM
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
Nafisa Shaheen Oct 2, 2020 9:44 AM
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
Noel Dsouza Sep 30, 2020 8:42 AM
Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers
Nafisa Shaheen Sep 28, 2020 8:44 AM
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
Noel Dsouza Sep 22, 2020 9:29 AM
The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media
exchange4media Staff Sep 21, 2020 4:04 PM
The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences
exchange4media Staff Sep 21, 2020 9:26 AM
Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers
Nafisa Shaheen Sep 21, 2020 9:15 AM
Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years
Naziya Alvi Rahman Sep 21, 2020 8:15 AM
The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion
Dipali Banka Sep 18, 2020 5:38 PM
The syndicated study delves into how brands can exploit the opportunity in a relatively new version of the tournament
exchange4media Staff Sep 16, 2020 12:17 PM
The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term
exchange4media Staff Aug 21, 2020 11:43 AM
Sakhuja, entrepreneur and consultant, shares her thoughts on the role of women in the changing industry landscape, her future goals and more
exchange4media Staff Aug 18, 2020 8:35 AM
This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving agencies and brands
exchange4media Staff Aug 13, 2020 6:29 PM
