brands

From Samsonite to Zomato and MTV, several brands were seen launching campaigns asking citizens to exercise their right to vote

Dolly Mahayan and Anjali Thakur 1 day ago

Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV

Naziya Alvi Rahman 1 week ago

After expanding its online presence, Bhavishya Kelappan, Business Head - Mia by Tanishq, says the brand’s biggest task is to create awareness and desirability for the brand

Simran Sabherwal 1 week ago

Brand ambassadors Katrina Kaif, Shweta Bachchan Nanda and Prabhu Ganesan took to Instagram to mark their participation

exchange4media Staff 1 week ago

Ceriz is a French-inspired high-fashion brand focusing on handbags and footwear, represents a modern woman, who is bold and glamorous, free-spirited yet rooted

exchange4media Staff 1 week ago

'Year in Search: Insights for Brands Report' reveals what Indian users are searching online and the opportunities the trends can unlock for brands

exchange4media Staff 09-May-2019

Brands such as Senco Gold & Diamonds, Malabar Gold and Diamonds, P C Chandra Jewellers and Kalyan Jewellers observed a rise in the purchase of gold jewellery by men

Shweta Raaj Singh 07-May-2019

The film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff 05-May-2019

Experts suggest the precautions that brands should take while associating with a gaming platform

Dolly Mahayan 03-May-2019

From Pizza Hut and McDonald's to Durex and Skore, brands come up with interesting creatives inspired by the superhero film

exchange4media Staff 27-April-2019

The award will recognise brands that successfully use creativity to drive their business forward

exchange4media Staff 26-April-2019

The Pitch Top 50 Brands 2019 seeks to recognise brands of significance under categories that have been curated, addressing several factors for brands to qualify within

exchange4media Staff 25-April-2019

On the last day of Goafest 2019, Kemish, Co-Founder, Disrupt Marketing & Brandtrepreneur, spoke about how brands need to understand human connections in today’s digital age

Moumita Bhattacharjee 15-April-2019

Shashi Sinha, CEO of IPG Mediabrands India and Chairman of the Awards Governing Council of Goafest 2019, talks about the judging process, industry participation level and scope of the Abby Awards

Srabana Lahiri 13-April-2019

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh 11-April-2019

Lani Jamieson has been appointed as Head of Cadreon Singapore, while Paras Mehta has taken on the role of Business Head of Cadreon India

exchange4media Staff 08-April-2019

Brandsmiths showcases excellence of teams who have created pathbreaking marketing campaigns to catapult a brand to success 

exchange4media Staff 08-April-2019

The campaign is live on social media platforms and is an attempt to reframe stereotypes and emphasise need for equality among men and women

exchange4media Staff 30-March-2019

The refreshed brand identity features a visual identity and tone of voice that is more optimistic, ambitious, lively and provocative

exchange4media Staff 25-March-2019

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff 18-March-2019

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