Even with cryptocurrency still seeing limitations across marketing channels in India, the industry saw a 612% rise in the number of users in the country, in the last year alone

exchange4media Staff Oct 21, 2021 8:49 AM

Women Roles?blur=25

The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way

Kanchan Srivastava Oct 21, 2021 8:42 AM


Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high

exchange4media Staff Oct 20, 2021 5:39 PM

Yogesh Tewari?blur=25

Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories

Sonam Saini Oct 14, 2021 6:55 PM

Dia Mirza?blur=25

The association with the actor will help strengthen the positioning of the brand and increase consumer awareness about the concerns of climate change

exchange4media Staff Oct 6, 2021 4:55 PM


A quick overview of why marketers should consider talking to their audience on Spotify, especially now

exchange4media Staff Oct 5, 2021 4:16 PM


Spotify gives brands a platform to deliver their messaging engagingly and effectively with an all-new audience

exchange4media Staff Oct 5, 2021 4:06 PM


Spotify gives brands a platform to deliver their messaging engagingly and effectively with an all-new audience

exchange4media Staff Sep 30, 2021 12:05 PM

shriti malhotra?blur=25

Shriti Malhotra, CEO, The Body Shop India reflects on the brand’s 15 years in India, keeping up with the consumers and fostering sustainability

Ritika Raj Sep 30, 2021 8:24 AM


These new products will help brands get closer to their customers than ever before, and enable them to shape products, campaigns, and services to meet the market’s ever-growing demands

exchange4media Staff Sep 29, 2021 2:25 PM

pitch summit?blur=25

Virtual Edition 3.0: Astounding list of brand leaders to take the stage 2 pm onwards

exchange4media Staff Sep 23, 2021 9:00 AM

pitch cmo?blur=25

Vishak Kumar of ABFRL, CARS24’s Gajendra Jangid and Arjun Mohan of upGrad to take centre stage at the Pitch CMO Summit

exchange4media Staff Sep 21, 2021 8:55 AM

Sacking brands?blur=25

Brands are looking to splurge 20-40% of their annual marketing budgets in Q3

Mansi Sharma Sep 21, 2021 8:48 AM

community marketing?blur=25

A primer from Convosight for anyone seeking insights into community marketing

exchange4media Staff Sep 21, 2021 8:22 AM

Neha Chauhan?blur=25

Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war

Neha Chauhan Aug 31, 2021 8:30 AM


Chandra will be responsible for developing the strategic roadmap for all RITU KUMAR brands

exchange4media Staff Aug 25, 2021 1:35 PM