Dentsu BrandSense will help decode how the audience responds to brand communications on social media and marketing channels

exchange4media Staff Dec 11, 2019 3:05 PM

The account size is estimated to be Rs 500 crore. IPG’s Initiative is the incumbent agency

Naziya Alvi Rahman Dec 10, 2019 10:22 AM

Stalwarts from the industry came together at ITC Maratha, Mumbai, on Thursday to share key insights and honour the best

exchange4media Staff Nov 29, 2019 2:30 PM

The pitch process that reportedly kicked off a couple of weeks ago is part of the company’s annual global review; Initiative of IPG Mediabrands is the incumbent agency

Naziya Alvi Rahman Nov 29, 2019 1:55 PM

At exchange4media India Brand Conclave, Benedict Gordon, CEO-Asia, Superunion hinted that brands must engage with consumers by building experiences that go beyond the product

exchange4media Staff Nov 29, 2019 8:32 AM

Inthe TVC, Raymond uses the backdrop of celebrations to showcase the newly launched collection

exchange4media Staff Nov 21, 2019 4:29 PM

Licious aims at positively impacting the lives of livestock farmers and fishermen through creating quality benchmarks, providing training & economic stability

exchange4media Staff Nov 20, 2019 2:50 PM

Chen moves on from DDB Greater China, where he was Chief operating officer and chief financial officer to join IPG Mediabrands China, according to a news report

exchange4media Staff Nov 14, 2019 10:45 AM

Experts believe Ganguly is a man of masses and now after being appointed as the BCCI president, his brand value is only going to increase both in the national and regional markets

Shreshtha Verma Nov 14, 2019 8:18 AM

The installation, created by Brandscope India, will be on display for one year

exchange4media Staff Nov 13, 2019 2:38 PM

The third edition of exchange4media Conclave – South with the theme 'Brands & Consumers: The New Connections' will be held on November 22 at The Taj, Bengaluru

exchange4media Staff Nov 13, 2019 8:30 AM

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

The account size is estimated to be around Rs 500 crore

Naziya Alvi Rahman Nov 12, 2019 8:52 PM

The income for the first half of this financial year, stands at Rs 9375 crore, registering a growth of 7.4% over last year

exchange4media Staff Nov 7, 2019 6:49 PM

Santoor Sandal And Turmeric lead with maximum ad insertions

exchange4media Staff Nov 5, 2019 11:45 AM

Turning 46 today. In spite of being away from mainstream cinema, the actor rides high on both Indian and international brand endorsements. She recently appeared in the Cadbury TVC

exchange4media Staff Nov 1, 2019 9:14 AM

Cannes Lions International Festival of Creativity will be taking place from June 22 to 26

exchange4media Staff Oct 31, 2019 1:26 PM

The account will be handled by the agency’s Bangalore office

exchange4media Staff Oct 22, 2019 8:14 AM

Mehta will be responsible for driving profitable growth, enhancing brand equity, attracting top talent, strengthening the trust within the community of consumers and distributors

exchange4media Staff Oct 21, 2019 2:02 PM

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM