brands
Mehta will be responsible for driving profitable growth, enhancing brand equity, attracting top talent, strengthening the trust within the community of consumers and distributors
exchange4media Staff 19 hours ago
With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV
exchange4media Staff 1 day ago
The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres
exchange4media Staff Oct 13, 2019 10:00 AM
Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39
exchange4media Staff Oct 9, 2019 8:52 AM
The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively
exchange4media Staff Sep 26, 2019 12:42 PM
LIC took the 2nd position, Tata Consultancy Services stood at No. 3, while Airtel and State Bank of India were in 4th and 5th position respectively
Noel Dsouza Sep 26, 2019 9:05 AM
According to the report, brands need to have a clear purpose, explore abundant markets, drive innovation, be frictionless and earn consumer trust
exchange4media Staff Sep 26, 2019 8:40 AM
CVL Srinivas, Country Manager, WPP, spoke about some initiatives WPP is driving in India and why BrandZ is an important part of WPP’s strategy
Misbaah Mansuri Sep 26, 2019 8:33 AM
On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m
exchange4media Staff Sep 25, 2019 8:43 AM
The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India
exchange4media Staff Sep 20, 2019 3:48 PM
Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer
exchange4media Staff Sep 19, 2019 5:22 PM
The account will be handled out of the agency’s Mumbai office
exchange4media Staff Sep 16, 2019 5:54 PM
Launched in 7 different languages, the 360-degree brand campaign will run across TV, outdoor, digital, social media and radio
exchange4media Staff Sep 14, 2019 8:08 AM
The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms
exchange4media Staff Sep 11, 2019 3:58 PM
Krakowsky will be working with IPG Chairman & CEO Michael Roth
exchange4media Staff Sep 10, 2019 1:06 PM
Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales
Dolly Mahayan Sep 9, 2019 8:56 AM
In his Keynote Address, Mehta, Chairman & MD, Hindustan Unilever Limited, spoke about the three Ps that are changing the game for businesses in their preparation to be future ready
Shikha Paliwal Aug 30, 2019 8:40 AM
The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle
exchange4media Staff Aug 30, 2019 8:39 AM
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