e4m D2C Revolution Summit: At the D2C Leaders Roundtable, brand experts share their successful journeys

exchange4media Staff Aug 5, 2022 4:27 PM


At the e4m D2C Revolution Summit, a number of start-up founders came together to discuss the future of the D2C industry, the challenges and their individual strategies

exchange4media Staff Aug 5, 2022 8:17 AM

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The brands were celebrated for setting new standards and outshining in the Indian D2C universe

exchange4media Staff Aug 4, 2022 9:35 PM


The summit brings India's most disruptive D2C brands and their top management under one roof to interact and share insights on their game-changing success stories

exchange4media Staff Aug 3, 2022 8:48 AM


Prior to this, she was associated with Benetton Group as Head – Marketing, PR and Sustainability

exchange4media Staff Jul 25, 2022 10:32 AM


Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM


Industry observers tell e4m that marketers tap gaming brands as it gives them a unique opportunity to attach themselves to passion points

Shantanu David Jul 6, 2022 8:20 AM

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The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts

Shantanu David Jun 24, 2022 8:58 AM

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Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must for brands

exchange4media Staff Jun 22, 2022 8:41 AM

Senco Gold & Diamonds Campaign?blur=25

The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.

exchange4media Staff Jun 18, 2022 6:00 PM

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According to the report, the combined value of the world’s top 100 most valuable brands in 2022 has increased by 23% to $8.7 trillion over the past year

exchange4media Staff Jun 16, 2022 4:13 PM

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The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

exchange4media Staff Jun 8, 2022 8:21 AM


Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV

exchange4media Staff May 2, 2022 6:40 PM

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New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference

exchange4media Staff May 2, 2022 9:11 AM

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In today’s edition of ‘e4m Pride of India Brands’ series, Gupta, Jumboking founder, shares the brand's journey and how a strong research backing keeps it relevant in a highly competitive space

Mansi Sharma Apr 26, 2022 8:53 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 23, 2022 8:18 AM