brands
The mandate will be handled by the agency’s Mumbai office
exchange4media Staff Apr 15, 2021 11:15 AM
The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients
exchange4media Staff Apr 7, 2021 3:51 PM
The first season of India's first animated spy universe is slated to launch in 2022, will have MS Dhoni in the lead
exchange4media Staff Apr 7, 2021 11:35 AM
The account will be serviced and led by 21N78E Bengaluru office
exchange4media Staff Apr 7, 2021 10:33 AM
With the most influential business decision-makers on Twitter, tech B2B brands like Microsoft India, Cisco and YouTube are successfully leveraging the platform for their ad campaigns
exchange4media Staff Apr 1, 2021 6:17 PM
The study, GenderNext, is the first of several initiatives ASCI will undertake in 2021 as part of a year-long focus on gender
exchange4media Staff Mar 26, 2021 11:38 AM
With over 35 years of experience, Patil has served in leadership roles across several functions such as manufacturing, operations, maintenance, and projects
exchange4media Staff Mar 24, 2021 3:29 PM
MRP will work towards publicizing Welspun Health Masks across General Trade including grocers, stand-alone modern trade and pharma channels.
exchange4media Staff Mar 22, 2021 10:50 AM
The agency has already conceptualised #GoOhhWithRapido campaign for the brand
exchange4media Staff Mar 18, 2021 11:46 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
The campaign was conceptualised and brought to life by Enormous Brands
exchange4media Staff Mar 13, 2021 7:33 AM
With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue
Sonam Saini Mar 12, 2021 8:27 AM
Radio industry experts share how advertisers are leveraging the digital presence of RJs
Noel Dsouza Mar 9, 2021 9:15 AM
Archana Vohra, Director – Global Business Group (Scaled) and Small and Medium Businesses, Facebook India talks to e4m on what it takes to be a woman leader with a tech giant
Tasmayee Laha Roy Mar 8, 2021 1:05 PM
Experts feel that brands need to be vigilant enough on social media and be prepared with a certain kind of agility in their communications strategy to sail through online backlash, if any
Nafisa Shaheen Mar 8, 2021 12:06 PM
Experts suggest that brands tread a fine line between upholding their own values and staying on the right side of their customers
Nafisa Shaheen Mar 8, 2021 8:47 AM
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Noel Dsouza Mar 5, 2021 8:57 AM
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
exchange4media Staff Mar 5, 2021 8:43 AM
