This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving agencies and brands

exchange4media Staff 1 day ago

Guest Column: Brands must work harder to amplify their voice and stay top-of-mind, writes Taranjeet Singh, Managing Director, Criteo Southeast Asia and India

Taranjeet Singh Aug 11, 2020 9:24 AM

Viacom18's homegrown OTT platform has featured in the list of brands that have built 'vital emotional connections with consumers

exchange4media Staff Aug 10, 2020 5:21 PM

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

Anupam Roy’s first Rabindrasangeet venture is streaming now on SVF

exchange4media Staff Aug 9, 2020 8:00 PM

OOH industry leaders share how they plan to bring back brands to malls

Noel Dsouza Aug 5, 2020 8:47 AM

The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period

exchange4media Staff Jul 27, 2020 11:26 AM

As part of the mandate, the agency will be handling the creative work for Maharashtra and Karnataka

exchange4media Staff Jul 22, 2020 11:56 AM

Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age

Nafisa Shaheen Jul 20, 2020 9:20 AM

The digital campaign by Enormous Brands aims to strengthen the feeling of safety and trust while ordering from Domino's

exchange4media Staff Jul 18, 2020 9:20 AM

Prior to this, Patnekar was Director of Strategy at BBH

exchange4media Staff Jul 16, 2020 11:21 AM

As per TAM AdEx-Television & Digital Advertising Report for Q1, the difference in TV ad volume between 2019 and 2020 is at a minimum for this June

exchange4media Staff Jul 10, 2020 9:08 AM

According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM

Guest Column: Pratik Gupta, Co-founder, Zoo Media & FoxyMoron writes how COVID-19 has changed consumer behaviour, and how brands must respond

Pratik Gupta Jun 25, 2020 8:58 AM

The volume of yoga conversations on social media has also seen a rise

exchange4media Staff Jun 23, 2020 1:27 PM

At the e4m e-Content Jam, experts exchanged views on the winning mantra for building brands via influencers

exchange4media Staff Jun 23, 2020 8:40 AM

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

Guest Column: Sandeep Kalsi, CEO of Janga Media – SAAS Marketing Platforms, writes why brands should take a community-first approach and lead with values & purpose

Sandeep Kalsi Jun 18, 2020 1:02 PM

The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets

exchange4media Staff Jun 16, 2020 2:21 PM

The audio ad credits are being offered to new advertisers in June as part of a 7-day campaign

exchange4media Staff Jun 10, 2020 9:14 AM