brands
As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic
With SEBI tightening oversight, industry leaders say financial brands are focusing on practical, accessible education to help consumers make more informed decisions
The partnership will see CreativeMUD lead the brand’s social media and digital communication, bringing together creative strategy, content and digital storytelling
Media and marketing veteran Shubhranshu Singh highlights ‘infobesity’, saying brands must reduce cognitive load and make it easier for consumers to choose amid endless information and options
Shubhranshu Singh Oct 5, 2026 1:00 PM
The draft amendment would bar non-dairy lookalikes from using the name paneer. Here is what an analogue is, what the rules say, and what changes for brands
Aryendra Khan Oct 3, 2026 8:12 AM
From dubbed national films to ideas born in the region, agencies say brands are finally letting local culture, not translation, set the creative brief
Aryendra Khan Oct 2, 2026 8:59 AM
At the spectacular awards ceremony, the company bagged 12 metals in total, comprising 3 golds, 6 silver metals and 3 bronze awards across categories
Pernod Ricard India’s CDMO shared rare AI measurement data from the T20 World Cup campaign, including 300 million views and a 15% LLM search uplift
e4m Staff Sep 30, 2026 3:09 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how sanitary-napkin brands can move beyond advertising to address barriers to regular usage
Ganapathy Viswanathan Sep 30, 2026 8:34 AM
Ghosh celebrated his birthday on 19th Sept., marking another milestone in a career spanning more than 25 years
e4m Staff Sep 29, 2026 8:01 PM
A Step by Step Strategy for Transforming Standard Commercials into High Reach Online Content
NATIVE CONTENT Sep 29, 2026 5:31 PM
Dr Annurag Batra writes how Durga Puja goes beyond religion and the lessons it offers for brands and marketers
Dr Annurag Batra Sep 29, 2026 2:33 PM
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
Aryendra Khan Sep 29, 2026 9:18 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on why Virat Kohli’s biggest brand opportunity may not be his next hundred, but the personality he has built beyond cricket
Ganapathy Viswanathan Sep 29, 2026 8:53 AM
As Ranbir Kapoor turns 44, brands continue to draw on his film characters, celebrity status and growing entrepreneurial presence across FMCG, automobiles, jewellery, personal care and technology
e4m Staff Sep 28, 2026 8:56 AM
As Indian cultural codes find their way into global products, experts weigh in on what brands are really trying to unlock beyond the Indian consumer
Sandhi Sarun Sep 26, 2026 8:59 AM
The regulator has also sought to distinguish promotional advertising from routine communication with investors
e4m Staff Sep 25, 2026 12:59 PM
This festive season, BARC uncertainty, digital-first spending and scarce premium inventory are giving OOH a bigger role in the festive advertising mix
Sandhi Sarun Sep 25, 2026 9:15 AM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies
Pradeep Menon. M Sep 24, 2026 8:18 AM
Prior to this, Ram Gopalakrishnan was with Ethos Pet Brands as Chief Growth Officer
e4m Desk Sep 23, 2026 11:59 AM
At the fourth edition of the summit, industry leaders are set to unpack the sector’s biggest shifts and explore the forces reshaping it
The panellists will share latest trends and insights on the topic ‘Who Does India Trust With Their Money? The New Brand-Consumer Relationship’
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how radio can reinvent its proposition and create its next phase of advertising growth
Ganapathy Viswanathan Sep 22, 2026 1:29 PM
Kareena Kapoor Khan turns 46 today, and her birthday offers a look at how she has kept reinventing her brand value - from glamour and beauty to motherhood, characters and personality-led campaigns
e4m Staff Sep 21, 2026 8:17 AM
Chatterjee takes on additional responsibility for India Today Spice as the group expands its premium media portfolio
e4m Staff Sep 19, 2026 4:04 PM
Desi Disruptors by Vispy Doctor and Vikrant Pande is a highly readable account of how some of India's most iconic brands were built, nurtured & turned into market leaders, writes Ganapathy Viswanathan
Ganapathy Viswanathan Sep 17, 2026 2:59 PM
This e4m’s ‘Too Young to Start?’ features Vaishali Gauba, as she shares her journey from the newsroom to building a boutique PR business
Ritika Upmanyu Sep 16, 2026 4:16 PM
At e4m D2C Summit 5.0, the Director of Amazon Ads made the case for full-funnel marketing over search-led discovery alone, citing WARC and Kantar data on brand growth
e4m Staff Sep 16, 2026 11:19 AM
Kishan’s expressions, delivery and lines from his viral appearances have become creative material, with each brand adapting the phenomenon to its own proposition
Shalinee Mishra Sep 16, 2026 9:31 AM
As brands chase live moments over 30-second films, agencies are redesigning creative craft around participation, not just production
Aryendra Khan Sep 16, 2026 9:06 AM
With digital-native brands expanding offline, Q-comm emerging as a new storefront and consumers increasingly coming from beyond the metros, D2C is now less a channel and more an operating model
Shantanu David Sep 15, 2026 8:32 AM
From reimagining cultural symbols to bringing festive traditions into the home, brands are finding new ways to celebrate Bappa this Ganesh Chaturthi
Aryendra Khan Sep 14, 2026 9:20 AM
On his birthday, a look at some of the latest campaigns that have leveraged Ayushmann Khurrana’s relatable persona across travel, payments, sleep, fashion, paints and retail
e4m Staff Sep 14, 2026 9:14 AM
For Innovist, the L’Oréal deal is less about what the beauty giant can give the company and more about taking an India-built, science-led portfolio to global scale
e4m Staff Sep 11, 2026 2:51 PM
Weinstein served as Chief Marketing Officer and Head of Luxury Brands at Hilton
e4m Staff Sep 11, 2026 8:53 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the rise of a new gifting hierarchy, with premium chocolates, artisanal confectionery and curated hampers
Ganapathy Viswanathan Sep 11, 2026 8:41 AM
Flipkart, Amazon, boAt Lifestyle, Been There Done That (BTDT) Media, Ittisa Digital Media among top winners
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and a Curious observer, questions whether brands are losing sight of purpose in the pursuit of scale, and asks when purpose became negotiable
Yesudas S Pillai Sep 10, 2026 1:08 PM
As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona
Industry experts say D2C specialists can accelerate execution, but the brand must continue to own the consumer & data, retain ownership of the proposition and organisational learning
Shantanu David Sep 8, 2026 8:48 AM
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
Aryendra Khan Sep 8, 2026 8:46 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores why regional festivals are becoming powerful mktg moments for brands seeking cultural relevance & consumer connect
Ganapathy Viswanathan Sep 8, 2026 8:13 AM
Moksh Chopra has been with Yum! for 16 years and will be leading operations in India, Sri Lanka and Kuwait
e4m Staff Sep 4, 2026 12:07 PM