brands
RajivMehta

Mehta will be responsible for driving profitable growth, enhancing brand equity, attracting top talent, strengthening the trust within the community of consumers and distributors

exchange4media Staff 19 hours ago

BARC

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff 1 day ago

Flying Machine F Lite

The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres

exchange4media Staff Oct 13, 2019 10:00 AM

BARC

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

TRA Most Consumer-Focused Brands 2019

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM

HDFC BrandZ

LIC took the 2nd position, Tata Consultancy Services stood at No. 3, while Airtel and State Bank of India were in 4th and 5th position respectively

Noel Dsouza Sep 26, 2019 9:05 AM

Brandz 2019

According to the report, brands need to have a clear purpose, explore abundant markets, drive innovation, be frictionless and earn consumer trust

exchange4media Staff Sep 26, 2019 8:40 AM

CVL Srinivas

CVL Srinivas, Country Manager, WPP, spoke about some initiatives WPP is driving in India and why BrandZ is an important part of WPP’s strategy

Misbaah Mansuri Sep 26, 2019 8:33 AM

Panel

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

Amul -Cricket SA

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM

Rohit Gupta ASCI Chairman

Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff Sep 19, 2019 5:22 PM

OLX

Launched in 7 different languages, the 360-degree brand campaign will run across TV, outdoor, digital, social media and radio

exchange4media Staff Sep 14, 2019 8:08 AM

Skoda

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

Krakowsky

Krakowsky will be working with IPG Chairman & CEO Michael Roth

exchange4media Staff Sep 10, 2019 1:06 PM

FMCG

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

SanjivMehta

In his Keynote Address, Mehta, Chairman & MD, Hindustan Unilever Limited, spoke about the three Ps that are changing the game for businesses in their preparation to be future ready

Shikha Paliwal Aug 30, 2019 8:40 AM

Sakhuja

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle

exchange4media Staff Aug 30, 2019 8:39 AM