brands
Even with cryptocurrency still seeing limitations across marketing channels in India, the industry saw a 612% rise in the number of users in the country, in the last year alone
exchange4media Staff Oct 21, 2021 8:49 AM
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way
Kanchan Srivastava Oct 21, 2021 8:42 AM
Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high
exchange4media Staff Oct 20, 2021 5:39 PM
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
Sonam Saini Oct 14, 2021 6:55 PM
The association with the actor will help strengthen the positioning of the brand and increase consumer awareness about the concerns of climate change
exchange4media Staff Oct 6, 2021 4:55 PM
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
exchange4media Staff Oct 5, 2021 4:16 PM
Spotify gives brands a platform to deliver their messaging engagingly and effectively with an all-new audience
exchange4media Staff Oct 5, 2021 4:06 PM
Spotify gives brands a platform to deliver their messaging engagingly and effectively with an all-new audience
exchange4media Staff Sep 30, 2021 12:05 PM
Shriti Malhotra, CEO, The Body Shop India reflects on the brand’s 15 years in India, keeping up with the consumers and fostering sustainability
Ritika Raj Sep 30, 2021 8:24 AM
These new products will help brands get closer to their customers than ever before, and enable them to shape products, campaigns, and services to meet the market’s ever-growing demands
exchange4media Staff Sep 29, 2021 2:25 PM
Virtual Edition 3.0: Astounding list of brand leaders to take the stage 2 pm onwards
exchange4media Staff Sep 23, 2021 9:00 AM
Vishak Kumar of ABFRL, CARS24’s Gajendra Jangid and Arjun Mohan of upGrad to take centre stage at the Pitch CMO Summit
exchange4media Staff Sep 21, 2021 8:55 AM
Brands are looking to splurge 20-40% of their annual marketing budgets in Q3
Mansi Sharma Sep 21, 2021 8:48 AM
A primer from Convosight for anyone seeking insights into community marketing
exchange4media Staff Sep 21, 2021 8:22 AM
The first category of launch will focus on beauty and skincare
exchange4media Staff Sep 8, 2021 11:26 AM
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Neha Chauhan Aug 31, 2021 8:30 AM
Chandra will be responsible for developing the strategic roadmap for all RITU KUMAR brands
exchange4media Staff Aug 25, 2021 1:35 PM
