The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

The brand expert & CEO of TRA hints that the brands which have a CSR budget must use it now

Misbaah Mansuri Apr 3, 2020 9:01 AM

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

Brands bring their A-game during trying times, reaching out to consumers through digital campaigns

Sanstuti Nath Mar 25, 2020 8:29 AM

Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in

Vineet Sharma Mar 18, 2020 8:37 AM

The newly launched 'I am Awake' campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living

exchange4media Staff Mar 16, 2020 12:27 PM

The brand's partnership with Solar Charkha Mission, energy-efficient stores and sustainable workplace ensures the commitment towards being fashion-forward and responsible

exchange4media Staff Mar 15, 2020 10:00 AM

The campaign has been conceptualised by Dentsu Webchutney, Bangalore

exchange4media Staff Mar 14, 2020 1:44 PM

Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM

The experiential campaign for Laban Stretchy Man from Norwegian brand Orkla aims to create better brand awareness

exchange4media Staff Mar 2, 2020 4:39 PM

Tata leads with 30 brands featured; Godrej 11; Amul, Reliance and LG have 9 each

exchange4media Staff Feb 26, 2020 7:56 PM

In the light of the Ministry of Health and Family Welfare’s stance against fairness cream ads, brands and advertisers are reworking their brand messaging

Shreshtha Verma Feb 26, 2020 8:05 AM

Yadav, one of the founders of First Partners, talks on his journey in the industry, key learnings through his long career, changing paradigms, challenges in the industry and more

Nafisa Shaheen Feb 24, 2020 4:07 PM

Polycrol is amongst the top 3 liquid antacid brands in Eastern India, including West Bengal, Assam and Odisha

exchange4media Staff Feb 24, 2020 4:02 PM

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day

exchange4media Staff Jan 25, 2020 4:05 PM

According to Swagat Sarangi, Smytten’s Co-Founder, the targeted sampling ad market in India is a $12-13 billion market

Misbaah Mansuri Jan 23, 2020 9:14 AM

Prior to this, Vyas was Senior Business Director at Mindshare

exchange4media Staff Jan 15, 2020 1:31 PM