`Date-wise News`

Who’s actually watching your CTV ad? India’s 200 million-plus-viewer measurement puzzle

India’s connected TV audience may have crossed 200 million, but shared screens, common logins and hybrid DTH-CTV households complicate a basic question for advertisers: who exactly saw the ad?

Shantanu David 58 seconds ago

Sandeep Chandrasekaran promoted to Senior Director at Myntra

Myntra Elevates Sandeep Chandrasekaran to Senior Director Role?blur=25

Chandrasekaran held the position of Director at Myntra before his promotion

e4m Staff 8 minutes ago

What should be Dr. Sandeep Goyal’s agenda as AAAI President?

Dr. Sandeep Goyal's Vision for AAAI Presidency?blur=25

Guest Column: Pradeep Menon M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes Dr Sandeep Goyal as AAAI president has exposure to both the client side and agency side

Pradeep Menon. M 13 minutes ago

Amit Kumar Singh rejoins Indofil Industries as Head, Strategic Marketing - India & Global

Amit Kumar Singh Returns to Indofil Industries as Head of Marketing?blur=25

Singh was previously associated with Bharat Certis AgriScience

e4m Staff 28 minutes ago

Combined Paramount & Warner Bros Discovery to be named Skydance: David Ellison

Paramount and Warner Bros Discovery Merge as Skydance Under David Ellison?blur=25

As per news reports, the merger is expected to close on Tuesday and Ellison could reportedly unveil the leadership structure for the combined company on Monday

e4m Desk 32 minutes ago

India has the audience, but is the monetisation catching up?

India generates a fraction of the screen revenue seen in smaller, wealthier economies. Experts say growth will depend on converting audience scale into higher-value consumption & advertising

Kanchan Srivastava 39 minutes ago