Karan Budhiraja named Category Head Marketing at Perfetti Van Melle
Budhiraja has 14 years of experience across brand building, innovation and consumer insights
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Published: Oct 5, 2026 12:38 PM | 1 min read
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Karan Budhiraja has been elevated to Category Head Marketing at Perfetti Van Melle, effective July 2026.
Budhiraja has been with Perfetti Van Melle since 2022, when he joined as Group Product Manager - Chupa Chups. A year later, he was elevated to Group Product Manager - Jellies, a role he held before taking on his latest responsibility.
Sharing the update on LinkedIn, Budhiraja said, “Looking forward to the next phase - shaping category, business and building brands while delivering strong commercial outcomes.”
He brings 14 years of experience across brand building, innovation and consumer insights, having worked across categories including personal care, foods and decorative paints.
Before rejoining Perfetti Van Melle in 2022, Budhiraja spent around three years with AkzoNobel and previously worked with McCain Foods. He was earlier with Perfetti Van Melle for nearly five years, from 2013 to 2018.
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