Nikita Malhotra Singh elevated to VP - Digital & Strategy at Woodland
Malhotra’s elevation follows a two-year stint as Head of Digital at Woodland, with prior experience spanning digital strategy, ecommerce and brand solutions
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Published: Nov 12, 2026 10:41 AM | 2 min read
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- Nikita Malhotra Singh has been promoted to Vice President - Digital and Strategy at Woodland, effective October 2026, after previously serving as Head of Digital since August 2024.
- In her new role, she will manage the company's digital and strategic initiatives, leveraging her expertise in digital transformation, brand strategy, and ecommerce.
- Prior to Woodland, Singh worked at Adidas as Digital Activations Lead for Emerging Markets, where she significantly increased ecommerce growth and led successful digital campaigns across multiple countries.
- Singh has held various leadership roles in digital marketing and business development at companies such as Gozoop Online, Thought Pot Media, and Reliance Digital, and she also serves as a Board Advisor to the India Influencer Governing Council.
Nikita Malhotra Singh has been elevated to Vice President - Digital and Strategy at Woodland, according to sources close to BW Marketing World. She takes on the expanded role in October 2026, after serving as the company's Head of Digital since August 2024.
In her new position, Singh will oversee the company's digital and strategic initiatives, building on her experience in digital transformation, brand strategy and ecommerce.
Before joining Woodland, Singh was associated with Adidas for nearly three years, serving as Digital Activations Lead – Emerging Markets from September 2021 to August 2024. In the role, she led digital campaign planning and activation across more than 70 countries, working across over 20 websites and 10 applications. She was also responsible for coordinating global and local teams, managing digital budgets, optimising customer journeys and driving ecommerce performance. At adidas, she helped drive 173.3 per cent YoY ecommerce growth, contributing over EUR 45 million in incremental business, and worked on a campaign that won Silver at Cannes Lions 2022.
Earlier, Singh served as Director – Brand Solutions at Gozoop Online She also held business development and operations leadership roles at Thought Pot Media and HOWL Digital. Her professional experience also includes stints at WATConsult and Reliance Digital. At Reliance Digital.
Alongside her corporate career, Malhotra serves as a Board Advisor to the India Influencer Governing Council, a position she has held since February 2025. She is also the founder of Art Of Tarot, an initiative she established in 2008.
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