Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast

Dolly Mahayan 04-June-2019

As the Modi-led BJP government comes to power for a second term, marketers look forward to stability, growth and stronger policies to bolster the industry

exchange4media Staff 28-May-2019

Industry experts decode how Salman Khan’s mass appeal and his Eid movies prove to be a good deal for brands and market influencers alike

Tasmayee Laha Roy & Ruhail Amin 20-May-2019

Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh

exchange4media Staff 11-February-2019

The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India

exchange4media Staff 09-February-2019

The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers

exchange4media Staff 23-March-2017

As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland

exchange4media Staff 13-October-2014

A quarterly magazine, "Woodland Explore More", is available on both iOS and Android platforms

exchange4media Staff 04-September-2014

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India

Abhinn Shreshtha 11-June-2014

The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space

Simran Sabherwal 24-March-2014

The brand has embarked on the 'Woodland - Adventurer Wanted' campaign to bring adventure lovers together. It has earmarked about 25% to 30% of its budget for the digital medium

Deepa Balasubramanian 18-September-2013

Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space

Simran Sabherwal 03-July-2013

Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved

Shree Lahiri 11-July-2012

Woodland is slowly entering markets such as Hong Kong and China, says Harkirat Singh, MD, Woodland

exchange4media Staff 25-June-2012

 Woodland, the global adventure wear brand, welcomed 2012 by introducing the ‘Woodland Off-roaders Club,’ a royalty program for their customers

exchange4media Staff 11-January-2012

With a new print campaign 'earn their sweat', Woodland is on the aggressive in India, and has upped its marketing spends from 5-6 per cent of sales to 10 per cent, this year.

Deepika Bhardwaj 09-June-2011

Woodland, the brand which stands for the outdoor and adventure along with close association with nature and environment, has chalked out a host of plans for 2011. The immediate being the launch of an e-commerce store by January 2011 and getting into the social media space in a big way.

Tuhina Anand 25-November-2010