Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates

Shreshtha Verma Aug 12, 2019 8:43 AM

Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast

Dolly Mahayan Jun 4, 2019 9:09 AM

As the Modi-led BJP government comes to power for a second term, marketers look forward to stability, growth and stronger policies to bolster the industry

exchange4media Staff May 28, 2019 8:50 AM

Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh

exchange4media Staff Feb 11, 2019 6:22 PM

The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India

exchange4media Staff Feb 9, 2019 4:00 PM

The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers

exchange4media Staff Mar 23, 2017 11:48 AM

As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland

exchange4media Staff Oct 13, 2014 8:39 AM

A quarterly magazine, "Woodland Explore More", is available on both iOS and Android platforms

exchange4media Staff Sep 4, 2014 4:32 PM

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India

Abhinn Shreshtha Jun 11, 2014 8:13 AM

The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space

Simran Sabherwal Mar 24, 2014 7:02 AM

The brand has embarked on the 'Woodland - Adventurer Wanted' campaign to bring adventure lovers together. It has earmarked about 25% to 30% of its budget for the digital medium

Deepa Balasubramanian Sep 18, 2013 8:48 AM

Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space

Simran Sabherwal Jul 3, 2013 9:24 AM

Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved

Shree Lahiri Jul 11, 2012 8:07 PM

Woodland is slowly entering markets such as Hong Kong and China, says Harkirat Singh, MD, Woodland

exchange4media Staff Jun 25, 2012 6:29 PM

 Woodland, the global adventure wear brand, welcomed 2012 by introducing the ‘Woodland Off-roaders Club,’ a royalty program for their customers

exchange4media Staff Jan 11, 2012 5:26 PM

With a new print campaign 'earn their sweat', Woodland is on the aggressive in India, and has upped its marketing spends from 5-6 per cent of sales to 10 per cent, this year.

Deepika Bhardwaj Jun 9, 2011 11:09 AM

Woodland, the brand which stands for the outdoor and adventure along with close association with nature and environment, has chalked out a host of plans for 2011. The immediate being the launch of an e-commerce store by January 2011 and getting into the social media space in a big way.

Tuhina Anand Nov 25, 2010 7:50 AM