Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh

exchange4media Staff 1 week ago

The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India

exchange4media Staff 1 week ago

The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers

exchange4media Staff 23-March-2017

As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland

exchange4media Staff 13-October-2014

A quarterly magazine, "Woodland Explore More", is available on both iOS and Android platforms

exchange4media Staff 04-September-2014

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India

Abhinn Shreshtha 11-June-2014

The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space

Simran Sabherwal 24-March-2014

The brand has embarked on the 'Woodland - Adventurer Wanted' campaign to bring adventure lovers together. It has earmarked about 25% to 30% of its budget for the digital medium

Deepa Balasubramanian 18-September-2013

Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space

Simran Sabherwal 03-July-2013

Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved

Shree Lahiri 11-July-2012

Woodland is slowly entering markets such as Hong Kong and China, says Harkirat Singh, MD, Woodland

exchange4media Staff 25-June-2012

 Woodland, the global adventure wear brand, welcomed 2012 by introducing the ‘Woodland Off-roaders Club,’ a royalty program for their customers

exchange4media Staff 11-January-2012

With a new print campaign 'earn their sweat', Woodland is on the aggressive in India, and has upped its marketing spends from 5-6 per cent of sales to 10 per cent, this year.

Deepika Bhardwaj 09-June-2011

Woodland, the brand which stands for the outdoor and adventure along with close association with nature and environment, has chalked out a host of plans for 2011. The immediate being the launch of an e-commerce store by January 2011 and getting into the social media space in a big way.

Tuhina Anand 25-November-2010