Singh joined the company as Head - Marketing and Strategy in 2019

e4m Desk Sep 16, 2022 2:13 PM

Socia Media Influencers?blur=25

Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates

Shreshtha Verma Aug 12, 2019 8:43 AM

Harkirat Singh?blur=25

Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast

Dolly Mahayan Jun 4, 2019 9:09 AM

Prime Minister Modi?blur=25

As the Modi-led BJP government comes to power for a second term, marketers look forward to stability, growth and stronger policies to bolster the industry

e4m Desk May 28, 2019 8:50 AM


Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh

e4m Desk Feb 11, 2019 6:22 PM

MTV roadies?blur=25

The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India

e4m Desk Feb 9, 2019 4:00 PM

Woodland’s #AgainstAllOdds Season 2 is all about grit and determination?blur=25

The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers

e4m Desk Mar 23, 2017 11:48 AM

LinTeractive wins Woodland's digital business?blur=25

As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland

e4m Desk Oct 13, 2014 8:39 AM

Woodland launched first digital magazine 'Explore More' in outdoor adventure space?blur=25

A quarterly magazine, "Woodland Explore More", is available on both iOS and Android platforms

e4m Desk Sep 4, 2014 4:32 PM

The use of new technologies for OOH is still missing in India: Harkirat Singh?blur=25

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India

Abhinn Shreshtha Jun 11, 2014 8:13 AM

25-30% of our budget is used on digital: Harkirat Singh?blur=25

The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space

Simran Sabherwal Mar 24, 2014 7:02 AM

Woodland bullish on social media to engage youth?blur=25

The brand has embarked on the 'Woodland - Adventurer Wanted' campaign to bring adventure lovers together. It has earmarked about 25% to 30% of its budget for the digital medium

Deepa Balasubramanian Sep 18, 2013 8:48 AM

Woodland banks on CSR, activation & digital for growth?blur=25

Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space

Simran Sabherwal Jul 3, 2013 9:24 AM

Woodland earmarks 30-40 pc spends for green initiatives?blur=25

Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved

Shree Lahiri Jul 11, 2012 8:07 PM

Woodland spreading its wings globally: Harkirat Singh?blur=25

Woodland is slowly entering markets such as Hong Kong and China, says Harkirat Singh, MD, Woodland

e4m Desk Jun 25, 2012 6:29 PM

Woodland launches the Woodland Off-roaders Club?blur=25

 Woodland, the global adventure wear brand, welcomed 2012 by introducing the ‘Woodland Off-roaders Club,’ a royalty program for their customers

e4m Desk Jan 11, 2012 5:26 PM

Woodland urges consumers to 'earn their sweat'?blur=25

With a new print campaign 'earn their sweat', Woodland is on the aggressive in India, and has upped its marketing spends from 5-6 per cent of sales to 10 per cent, this year.

Deepika Bhardwaj Jun 9, 2011 11:09 AM

Woodland to focus on social media in a big way in 2011; to launch e-commerce store?blur=25

Woodland, the brand which stands for the outdoor and adventure along with close association with nature and environment, has chalked out a host of plans for 2011. The immediate being the launch of an e-commerce store by January 2011 and getting into the social media space in a big way.

Tuhina Anand Nov 25, 2010 7:50 AM