woodland
Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates
Shreshtha Verma Aug 12, 2019 8:43 AM
Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast
Dolly Mahayan Jun 4, 2019 9:09 AM
As the Modi-led BJP government comes to power for a second term, marketers look forward to stability, growth and stronger policies to bolster the industry
Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh
The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India
The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers
e4m Desk Mar 23, 2017 11:48 AM
As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland
A quarterly magazine, "Woodland Explore More", is available on both iOS and Android platforms
Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India
Abhinn Shreshtha Jun 11, 2014 8:13 AM
The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space
Simran Sabherwal Mar 24, 2014 7:02 AM
The brand has embarked on the 'Woodland - Adventurer Wanted' campaign to bring adventure lovers together. It has earmarked about 25% to 30% of its budget for the digital medium
Deepa Balasubramanian Sep 18, 2013 8:48 AM
Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space
Simran Sabherwal Jul 3, 2013 9:24 AM
Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved
Shree Lahiri Jul 11, 2012 8:07 PM
Woodland is slowly entering markets such as Hong Kong and China, says Harkirat Singh, MD, Woodland
Woodland, the global adventure wear brand, welcomed 2012 by introducing the ‘Woodland Off-roaders Club,’ a royalty program for their customers
With a new print campaign 'earn their sweat', Woodland is on the aggressive in India, and has upped its marketing spends from 5-6 per cent of sales to 10 per cent, this year.
Deepika Bhardwaj Jun 9, 2011 11:09 AM
Woodland, the brand which stands for the outdoor and adventure along with close association with nature and environment, has chalked out a host of plans for 2011. The immediate being the launch of an e-commerce store by January 2011 and getting into the social media space in a big way.
Tuhina Anand Nov 25, 2010 7:50 AM
