Date-wise News

Transforming Advertising: From Ads to Immersive Experiences?blur=25

As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past

Aryendra Khan 22 seconds ago

Goenka Family Launches University in Hisar to Honor Late Patriarch?blur=25

The family has announced the establishment of Shri Nand Kishore Goenka University in Agroha, Hisar with an investment of nearly Rs 100 crore

e4m Staff 4 minutes ago

TDSAT?blur=25

Tribunal rules broadcaster continued to benefit from channel placement after expiry of written agreement; awards 9% interest instead of claimed 24%

Imran Fazal 16 minutes ago

Real-Time Intelligence Revolutionizes Modern Marketing Strategies?blur=25

AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge

Anuja Jain 18 minutes ago

weight loss?blur=25

For healthcare brands, this shift is translating into communication that prioritises education and evidence over aspirational transformation

Sunidhi Vijay 19 minutes ago

Celebrating Uday Shankar: Pioneer of Indian Media Transformation?blur=25

As JioStar Vice-Chairman, Uday Shankar, turns a year older, a look back at his stellar three-decade media journey

e4m Staff 35 minutes ago

Kumar Suryavanshii?blur=25

Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth

Kumar Suryavanshii 36 minutes ago

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success

Ganapathy Viswanathan 1 hour ago