Prime Video and Amazon MX Player integrates with unified advtg options
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
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Published: Jul 16, 2026 5:49 PM | 1 min read
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- Amazon MX Player has been integrated into Prime Video, enhancing content accessibility for viewers in India.
- The integration offers advertisers a unified platform for reaching wider and more engaged audiences with custom brand opportunities.
- Advertisers can utilize full-funnel advertising solutions, including shoppable formats and premium content sponsorships, to measure campaign effectiveness.
- The unification positions Prime Video as a comprehensive destination for diverse entertainment, combining local originals and global hits with MX Player's scripted series.
Amazon MX Player has been integrated into Prime Video.
“The unification of Amazon MX Player with Prime Video significantly uplevels the possibilities for advertisers in India. For viewers, this means more of their favorite content in one place. For advertisers, the new service translates into wider and more engaged audiences in a single destination available for sponsorship and custom creative brand opportunities. This is not just about reach—it is about performance, scale and precision. With our full-funnel advertising solutions, brands can now leverage shoppable formats, integrate within India’s biggest shows, sponsor premium content, and measure real impact from impression to outcome, all within one streaming service powered by trillions of Amazon signals,” said Girish Prabhu, Vice President & Head, Amazon Ads India.
According to the company, the unification makes Prime Video a one-stop destination for premium entertainment for diverse audiences, from Prime Video's iconic local originals and global hits to Amazon MX Player's library of scripted series.
Advertisers can run campaigns that build awareness, drive consideration, and convert, as part of full-funnel Amazon Ads campaigns, Prime Video said.
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