Encompass onboards Karan Johar as brand ambassador for Stoa Paris

Encompass Design India Limited today announced Karan Johar as the brand ambassador for its premium home fashion brand Stoa Paris. Well known for his high fashion aesthetic sensibility and keen eye for design, Johar’s perspective on personal spaces is set to complement and elevate the brand’s vision of modern, bold and expressive living.

The Indian consumer aesthetics sense is undergoing a massive generational shift with a quest for design, craftsmanship, and personalized living spaces. In response, Stoa Paris aims to redefine home décor experience through bold, design-led offerings, positioning the home as a true reflection of individual identity and lifestyle.

Sonia Nigam, Business Head – Home Furnishing, Encompass Design India Limited, said “At Stoa Paris, we are building for the new affluent and younger India that sees the home as an extension of identity and personal expression. Karan Johar is not just a style icon, he is a cultural trendsetter for bold fashion with an unparallel art of storytelling that sets him apart in a way few others can. His flair for dramatic spaces brings a distinctive point of view that reflects a very high creative alignment with our brand Stoa Paris. We are already one of the fastest growing brand in bed linen category with over lakhs of customers and with this partnership we will further strengthen our premium positioning and set the stage to redefine the home fashion segment for ever.

On the occasion, Karan Johar said, “I’ve always believed that your home is the most honest reflection of who you are, it’s where your personality shows up without filters. For me, design isn’t just about how something looks, it’s about how it makes you feel and the story it tells. Stoa Paris really gets that balance of bold, fashion-forward design and everyday luxury. It’s stylish with a flair, and that’s something I truly connect with. I’m excited to be part of a brand that’s encouraging people to treat their homes as an extension of their personal style and inspiring them to embrace their high fashion personality.”Stoa Paris is a premium home fashion brand redefining luxury bedding for the modern Indian consumer. Inspired by the elegance and design culture of Paris, the brand creates bold, fashion-forward bed linen for those who treat their home as an expression of personal style.