perfetti-van-melle
Chupa

The campaign, conceptualised and executed by Ogilvy, will be supported on TV, Digital, Cinema and on-ground activations

exchange4media Staff Sep 8, 2019 6:00 PM

Alpenliebe Juzt Jelly Chefs

The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly

exchange4media Staff Jun 1, 2019 9:06 AM

Rajesh Ramakrishnan Pitch CMO 2019

Pitch CMO Summit 2019: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, gave the valedictory address and explained how personalisation has become an indispensable part of marketing

exchange4media Staff Apr 29, 2019 9:39 AM

cmo

The Pitch CMO Summit Delhi 2019 will be held at The Leela Ambience, Gurugram on Friday, April 26, 2019

exchange4media Staff Apr 18, 2019 8:31 AM

Alpenliebe

The new campaign for Alpenliebe Chatpata has been conceptualised by McCann Worldgroup and is being aired across leading TV and digital channels

exchange4media Staff Mar 19, 2019 2:12 PM

Rohit Kapoor

With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction

Simran Sabherwal Nov 23, 2018 8:14 AM

According to Rajesh Ramakrishnan, MD, Perfetti Van Melle India, content marketing is becoming an integral part of the overall mix. He speaks about the key aspects of a good content marketing strategy

exchange4media Staff Sep 12, 2018 8:55 AM

Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff Sep 10, 2018 8:57 AM

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address Content JAM conference at ICMA 2018

Pallavi Borkar Aug 13, 2018 8:56 AM

Rajesh Ramakrishnan, Perfetti Van Melle’s new India MD, on challenges, cult advertising, the new Centre Fresh Mints and the way forward

Neeta Nair Jul 13, 2018 12:54 PM

Alpenliebe plays the role of a catalyst for family bonding and is positioned as a candy that “Brings Hearts Closer”.

exchange4media Staff Jul 5, 2018 1:05 PM

Rajesh Ramakrishnan

With over 24 years of experience in diverse fields. Rajesh will be responsible for the overall operations of the company for India and Nepal

exchange4media Staff Jul 2, 2018 1:49 PM

The campaign is based on the insight that all of us have unavoidable moments of boredom in our daily life, and a little uplift in mood in such moments can make the task enjoyable.

exchange4media Staff Mar 21, 2018 6:17 PM

The pitch was for the entire portfolio of brands and involves only offline duties

exchange4media Staff Jan 15, 2018 12:48 PM

Perfetti Van Melle introduces new Chupa Chups Sour Belt and Sour Bites

Perfetti Van Melle India has introduced a range of soft candy offerings – Chupa Chups Sour Belt and Sour Bites

exchange4media Staff Nov 5, 2016 8:14 AM

Center fresh rolls out new campaign for new 'Cool Cola' flavour

PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner

exchange4media Staff Jul 9, 2016 8:10 AM

Perfetti India’s Marketing Director Nikhil Sharma to move to Philippines as Managing Director

Sharma will be heading to Philippines as Managing Director for Perfetti Van Melle; he would be taking on his new role later this month, confirm industry sources

exchange4media Staff Jul 1, 2015 9:12 AM

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait?

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

Bullish consumer sentiment, heightened competition & stable economy boost ad spends?

Riding on the improved sentiment in the country around stability and growth, GroupM has revised its estimates of the annual AdEx report This Year, Next Year 2014 from 11.6% to 12.5%. exchange4media takes you through the fineprint

Ankur Singh Aug 19, 2014 8:36 AM

McCann Worldgroup shines for India at Outdoor Lions

McCann Worldgroup India has bagged 2 Silver Lions for Perfetti Van Melle and two Bronze Lions for Premier Tissues in Outdoor Lions this year

exchange4media Staff Jun 18, 2014 9:09 AM

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