Date-wise News

As per reports, the cable news channel has mandated that all employees working in its offices or in the field be fully vaccinated.

exchange4media Staff Aug 6, 2021 10:51 PM


ZEE5's global monthly active users increased to 80.2 million in June, compared to 72.6 million global MAUs in March

exchange4media Staff Aug 6, 2021 7:59 PM


Second wave of COVID-19 hits ad revenue that witnessed a drop of 17.49% compared to the quarter ended March 31, 2021

exchange4media Staff Aug 6, 2021 6:40 PM


With just 31 high-intensity matches left, IPL phase 2 offers unique opportunities to invest at relatively lower & affordable outlays in an array of advertising solutions to both big & small brands

exchange4media Staff Aug 6, 2021 5:09 PM


Robert Kyncl, Chief Business Officer, YouTube, also noted in Q2 2021, the platform paid more to creators and partners than in any quarter in its history

exchange4media Staff Aug 6, 2021 2:03 PM

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Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu

Madhukar Kumar Aug 6, 2021 1:39 PM


The agency aims to provide a whole range of services to help brands stand out in a heavily cluttered market

exchange4media Staff Aug 6, 2021 12:53 PM


While traditional media revenue declined 34.1% to Rs 34.5 crore, the company's digital media revenue increased 18.8% to Rs 40.3 crore

exchange4media Staff Aug 6, 2021 12:50 PM

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As Supreme Court cites volume of documentation as the reason to shift the hearing, broadcasters will most likely have to comply with the 12th Aug deadline for filing RIO

exchange4media Staff Aug 6, 2021 12:35 PM

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The development comes after Tuhin Mishra, the MD of Baseline Ventures that represents Sindhu, criticised the brands for leveraging the athlete's recent win at the Olympics

exchange4media Staff Aug 6, 2021 12:21 PM


Raghavan stated that the surge in revenue is attributed to features like Super Chat, Super Stickers, Channel Memberships and Merchandise

exchange4media Staff Aug 6, 2021 11:59 AM

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The network has tied up with DistroScale, a media-tech company based in California for the launch of TIMES NOW, Times Now Navbharat & Zoom in these countries

exchange4media Staff Aug 6, 2021 11:18 AM

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'Panchayat Aaj Tak' is scheduled for Friday, August 6, at Lucknow’s Taj Mahal Hotel

exchange4media Staff Aug 6, 2021 10:33 AM


At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020

Tasmayee Laha Roy Aug 6, 2021 8:58 AM

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We speak to Gupte, CEO, Wavemaker South Asia, in part three of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 6, 2021 8:58 AM


The Head of Marketing, India and South Asia, Visa, talks about their 'A Million Cheers’ campaign for Tokyo Olympics 2020

Sonam Saini Aug 6, 2021 8:57 AM


The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products

exchange4media Staff Aug 6, 2021 8:50 AM