Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

TV?blur=25

Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks

Sonam Saini 21 hours ago

SONY?blur=25

In his previous role, Chib was working as Vice President, Creative at Star India (Star Sports)

Sonam Saini Jul 7, 2020 4:35 PM

sports?blur=25

Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre

Sonam Saini Jun 29, 2020 9:03 AM

SONY?blur=25

Ashish Golwalkar, Head-Content SET, Digital Business, and Aman Srivastava, Head-Marketing, Digital Business, SPNI, talk about the newly launched SonyLIV 2.0

Sonam Saini Jun 18, 2020 8:11 AM

Paatal lok?blur=25

Gaurav Gandhi, Director & Country GM, Amazon Prime Video India, discusses how limited choices for marketing during the lockdown pushed them to go even bigger on social and digital media

Sonam Saini Jun 16, 2020 8:25 AM

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Industry experts believe post COVID-19 the genre can sustain on the back of original content, innovative formats and more Indianized programmes with focus on Metros

Sonam Saini Jun 15, 2020 8:24 AM

Ads?blur=25

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

ADs?blur=25

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

Tv?blur=25

Most prominent players believe the industry will bounce back in two-three months

Sonam Saini Jun 3, 2020 9:11 AM

OTT?blur=25

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

Advertising?blur=25

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

Media consumption?blur=25

According to industry observers, advertising will resume once the economy starts to recover & digital and broadcasting will be the early gainers

Sonam Saini May 20, 2020 8:43 AM

TV Free Dish?blur=25

According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees

Sonam Saini May 12, 2020 8:53 AM

Riddhima Lulla?blur=25

Lulla, the chief content officer of Eros Group, talks to e4m about creating a web series during the lockdown, the challenges they faced as a team and plans for more original content in the future

Sonam Saini May 12, 2020 8:51 AM

TV?blur=25

Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly

Sonam Saini May 11, 2020 8:50 AM

BARC India?blur=25

While BARC has said it’s still reviewing the recommendations, many industry experts believe the rating system shouldn’t come under TRAI’s purview

Sonam Saini Apr 29, 2020 9:00 AM

Vikram Tanna?blur=25

Prior to this, Tanna was heading advertising, Sales & Business Head of regional cluster, South Asia, Discovery Inc

Sonam Saini Apr 24, 2020 2:33 PM

Neha Chimmbulkar?blur=25

Prior to this, Chimmbulkar was associated with Deskera as Deputy Director and Head - Marketing & Operations India

Sonam Saini Apr 24, 2020 12:24 PM

TV ads?blur=25

The drop in FCT has been the least for the news genre, although this category has seen a fall of 16% in the same time span

Sonam Saini Apr 24, 2020 9:18 AM

Neena Dasgupta?blur=25

Dasgupta, who is also the CEO & Director of Zirca, has been serving as an advisor at Aidem Ventures for over eight years

Sonam Saini Apr 21, 2020 6:21 PM