Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

Gautam Talwar?blur=25

Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more

Sonam Saini May 25, 2022 8:35 AM


According to EY FICCI ME Report Tuning into Consumer 2022, the news subscription business has reached around Rs 90 crore

Sonam Saini May 24, 2022 9:19 AM


As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM


The Editor of Mirror Now talks about the channel’s revamped visual identity and new content line-up

Sonam Saini May 10, 2022 8:46 AM

tv content?blur=25

Senior industry experts say some channels continue to show objectionable content and so the MIB should consider taking more stringent steps such as penalties

Sonam Saini May 4, 2022 9:00 AM

sports khel?blur=25

Experts feel launching the channel on the FTA platform may be a tactical move by the network to initiate a dialogue with advertisers

Sonam Saini Apr 29, 2022 9:06 AM


The One Show’s tie-up is the biggest news in this year’s Abby Awards, Rana Barua and Partha Sinha tell e4m

Sonam Saini Apr 27, 2022 8:48 AM


As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15

Sonam Saini Apr 25, 2022 8:21 AM


Newsprint cost has now risen to $1000 per tonne due to the pandemic's impact on the functioning of mills & Ukraine war disrupting import of newsprint

Sonam Saini Apr 19, 2022 8:55 AM

Leena Lele Dutta?blur=25

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more

Sonam Saini Apr 19, 2022 8:41 AM

Ranbir - Alia?blur=25

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts

Sonam Saini Apr 14, 2022 8:53 AM


According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year

Sonam Saini Apr 8, 2022 8:44 AM


Jake Lush McCrum talks to e4m about the franchise’s digital ad deals and how brands that partner with the franchise know that they're getting more than just a jersey position

Sonam Saini Apr 6, 2022 8:55 AM

Megha Tata?blur=25

In conversation with exchange4media, the Managing Director-South Asia of Discovery Inc also says it is gratifying to see that consumers are finally paying for content

Sonam Saini Apr 4, 2022 8:23 AM

Alok Jalan?blur=25

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM


The rate card for a spot on team jersey is ranged at Rs 2-25 crore. A place on the front and back of headgear is worth Rs 5-15 crore

Sonam Saini Mar 25, 2022 8:45 AM


Varun AR, AVP, Marketing, Livspace, talks about the brand’s association with Disney+ Hotstar for the T20 league, second year in a row

Sonam Saini Mar 24, 2022 9:14 AM

Women's Day?blur=25

Roy, Chief Marketing Officer, RSH Global, shares her thoughts on gender equality, women's role in marketing and more

Sonam Saini Mar 23, 2022 8:44 AM

Kevin Vaz?blur=25

The Head of Network Entertainment Channels, Disney Star, spoke to e4m about the newly launched non-fiction show ‘Smart Jodi’, Star Plus’s programming strategy and much more

Sonam Saini Mar 21, 2022 11:48 AM


Most of the annual deals of news channels are done in the March-April period and so a lot is riding on the ratings

Javed Farooqui & Sonam Saini Mar 17, 2022 8:28 AM