Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

Print?blur=25

A shift in consumer preference towards digital has impacted circulation. But full recovery is expected in the next 6 months with a new set of readers coming into the stream, said print media players

Sonam Saini Sep 17, 2021 8:44 AM

theatre?blur=25

Experts believe that a shorter theatrical window will have an adverse impact on the box office revenue

Sonam Saini Sep 14, 2021 8:47 AM

cricket?blur=25

According to industry estimates, co-presenting sponsorship is costing Rs 60-70 crore and associate sponsorship is priced around Rs 30-40 crore

Sonam Saini Sep 7, 2021 8:30 AM

TV?blur=25

The broadcaster has so far roped in 12 sponsors for the second leg of the tournament

Sonam Saini Sep 3, 2021 9:17 AM

Shereen Bhan?blur=25

Shereen Bhan, Managing Editor, CNBC-TV18 talks about the new series ‘Financial Quotient’, content across news channels, BARC data impact on content planning, and more

Sonam Saini Sep 3, 2021 8:50 AM

TV?blur=25

Experts say though the platform gives an exceptional reach to broadcasters, it is quite an expensive ride for newer channels because of the high bidding prices and the subsequent content cost

Sonam Saini Sep 2, 2021 8:34 AM

Ajay Bhalwankar?blur=25

In a conversation with exchange4media, Bhalwankar, the business head of Sony Marathi speaks about the channel's three-year journey and the way forward

Sonam Saini Aug 31, 2021 8:06 AM

times now navbharat?blur=25

The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach

Sonam Saini & Tasmayee Laha Roy Aug 24, 2021 8:47 AM

Nakul chopra?blur=25

Since Nakul Chopra is not new to the ratings body, the industry expects some key developments under his leadership

Sonam Saini Aug 24, 2021 8:40 AM

sunil Lulla?blur=25

As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his journey

Sonam Saini Aug 20, 2021 8:45 AM

BARC?blur=25

As per the weekly data, Sun TV bagged the first spot in the South market followed by Star Maa on the second spot

Sonam Saini Aug 12, 2021 4:53 PM

Neeraj Chopra?blur=25

The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts

Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM

visa?blur=25

The Head of Marketing, India and South Asia, Visa, talks about their 'A Million Cheers’ campaign for Tokyo Olympics 2020

Sonam Saini Aug 6, 2021 8:57 AM

RG?blur=25

In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year

Sonam Saini Aug 6, 2021 8:34 AM

euro 2020?blur=25

Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers

Sonam Saini Jul 30, 2021 10:39 AM

dummy image?blur=25

Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV

Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM

TV?blur=25

Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers

Sonam Saini Jul 22, 2021 9:02 AM

mastercard?blur=25

Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising

Sonam Saini Jul 20, 2021 9:01 AM