Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

Discovery?blur=25

Previously, Chendira was Revenue Head for Kids & Vernacular, Discovery India

Sonam Saini 13 hours ago

TV?blur=25

IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini 1 day ago

Leena Lele Dutta?blur=25

The Business Head of Sony Pictures Networks India, kids’ genre, spoke about Kapil Sharma’s association with the Sony YAY show ‘Honey Bunny’, viewership trends in the genre and more

Sonam Saini Sep 29, 2020 8:56 AM

TRAI PD Vaghela?blur=25

Pharma secretary Dr Vaghela will hold the office for a period of three years or until he attains the age of 65, as per ACC's communication

Sonam Saini Sep 28, 2020 9:23 PM

ads?blur=25

As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

Manisha Sharma?blur=25

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches

Sonam Saini Sep 25, 2020 8:54 AM

shooting?blur=25

Three months after shooting resumed, show makers recount the everyday obstacles caused by COVID and restricted production budgets

Sonam Saini Sep 24, 2020 8:52 AM

manjit?blur=25

Prior to joining Viacom18, Sachdev had been driving the content strategy at various brands in the M&E space like AltBalaji & Sony Entertainment

Sonam Saini Sep 23, 2020 3:35 PM

TV?blur=25

According to broadcasters, FTA channels are a good way for brands to reach out to consumers at a good pricing

Sonam Saini Sep 22, 2020 9:08 AM

Bigg bOss?blur=25

The channel has released ‘Ab Paltega Scene Kyuki Bigg Boss Dega 2020 Ko Jawaab' campaign for the show that starts on October 3

Sonam Saini Sep 21, 2020 9:21 AM

Mahesh Shetty?blur=25

Mahesh Shetty, Head, Network Sales, Viacom18, says 60% of the inventory will be sold by the time Bigg Boss 14 goes on air and that the network was not looking at dropping ad rates for the show

Sonam Saini Sep 7, 2020 8:14 AM

BARC?blur=25

According to industry experts, this move will primarily impact news channels or whoever invests in landing pages

Sonam Saini Sep 4, 2020 9:08 AM

tam?blur=25

With COVID giving a push to businesses like online education and healthcare, Whitehat Education Technology and Moov Advance Diclofenac Spray were among the top new advertisers and brands

Sonam Saini Sep 4, 2020 9:07 AM

Ashish Sehgal?blur=25

In conversation with exchange4media, Ashish Sehgal, Chief Growth Officer - Advertisement Revenue, ZEEL, says inventory demand has surpassed supply and this is a clear indication for price correction

Sonam Saini Sep 2, 2020 8:36 AM

TV?blur=25

Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

anuradha?blur=25

Aggarwal, Head -Infotainment & Kids, Star & Disney India, talks about their new show Imagine That

Sonam Saini Aug 28, 2020 9:08 AM

TV?blur=25

With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players

Sonam Saini Aug 27, 2020 8:58 AM

voot?blur=25

Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18, says they have achieved their year's targets in just 3-4 months

Sonam Saini Aug 20, 2020 8:14 AM

TV?blur=25

Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

ZEE?blur=25

As Zee Cafe completes 20 years, Kartik Mahadev, Business Head, Premium Channels, ZEEL, talk about the channel's journey, the challenges of the category and future growth drivers

Sonam Saini Aug 17, 2020 9:04 AM