Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

Leena Lele Dutta  ?blur=25

Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category

Sonam Saini Apr 9, 2021 8:31 AM

tV?blur=25

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

TV?blur=25

The producers of several shows said that they are strictly following SOPs and taking all necessary precautions on the sets to provide undisrupted entertainment to their audience

Sonam Saini Apr 1, 2021 8:22 AM

Avinash Kaul?blur=25

Kaul, Managing Director, A+E Networks | TV18 and CEO-Broadcast for Network18, talks about the growth of the infotainment genre, success stories of HistoryTV18 shows and more

Sonam Saini Mar 26, 2021 9:06 AM

cricket?blur=25

Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12

Sonam Saini Mar 25, 2021 8:38 AM

royals?blur=25

Gaurav Bhola, GM, Sales & Marketing at STUDDS Accessories, talks about the company's partnership with Rajasthan Royals and plans to foray into international markets in the coming years

Sonam Saini Mar 24, 2021 9:00 AM

tV?blur=25

Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass

Sonam Saini Mar 17, 2021 8:54 AM

Ravish Kumar, Viacom18?blur=25

In a conversation with e4m, Ravish Kumar, Head- Regional Entertainment (Kannada and Marathi Cluster), Viacom18, talks about current consumption trends emerging in Marathi and Kannada markets

Sonam Saini Mar 15, 2021 8:26 AM

IPL?blur=25

With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue

Sonam Saini Mar 12, 2021 8:27 AM

manisha sharma?blur=25

In a conversation with e4m, Sharma, CCO, Hindi Mass Entertainment, Viacom18, speaks about Bigg Boss, upcoming shows and production challenges in the new normal

Sonam Saini Mar 1, 2021 8:32 AM

Pawan Jailkhani?blur=25

Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel

Sonam Saini Feb 24, 2021 8:39 AM

Kranti Gada?blur=25

Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Ltd., said that the channel has been refreshing its programming lineup with the launch of an original show 'Jurm aur Jazbaat'

Sonam Saini Feb 23, 2021 8:49 AM

IPL?blur=25

The associate sponsorship may be in the range of Rs 65 crore to 70 crore while co-presenting is likely to cost between Rs 110 crore and Rs 125 crore

Sonam Saini Feb 22, 2021 8:24 AM

Star?blur=25

The company's net loss narrowed to Rs 488.84 crore for the financial year ended March 31, 2020, compared to Rs 1216.13 crore in the previous financial year

Sonam Saini Feb 19, 2021 1:51 PM

tv?blur=25

As per their financial statements, subscription income of broadcasters grew in the range of 20-45% in the past three years. The growth was more in FY 20 than FY19

Sonam Saini Feb 16, 2021 9:05 AM

star pravah?blur=25

Most of the top-rated shows on Star’s Marathi GEC are adaptations of the network’s popular Hindi or other language shows

Sonam Saini Feb 11, 2021 8:54 AM

Discovery Communications?blur=25

The company revenue from advertising publicity dropped by 24% to Rs 117 crores as compared to Rs 154 crores in the previous year

Sonam Saini Feb 9, 2021 8:50 AM

Tv?blur=25

The good thing is that all genres are contributing to this growth, unlike the Covid period when only few major genres witnessed a hike

Sonam Saini Feb 4, 2021 8:43 AM

TV?blur=25

Reality shows, remakes or family-friendly content? Industry experts share insights on the theme that will dominate television content this year

Sonam Saini Feb 4, 2021 8:37 AM

Disney?blur=25

In a conversation with e4m, President & Head - Infotainment, Kids & Regional Entertainment Channels, Star & Disney India talks about the importance of regional markets and feeds for Nat Geo

Sonam Saini Feb 1, 2021 8:32 AM