Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

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Pawan Jailkhani, Chief Revenue Officer of 9X Media, talks about the growth of the music genre, new advertisers, and focus areas for 2021

Sonam Saini Jan 11, 2021 9:28 AM

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Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other

Sonam Saini Jan 7, 2021 8:28 AM

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As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20

Ruhail Amin & Sonam Saini Jan 7, 2021 8:17 AM

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As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved back to their hometowns

Sonam Saini Jan 5, 2021 8:29 AM

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Not really, feel experts who say the industry continues to rely on the data provided by BARC

Sonam Saini Jan 4, 2021 8:52 AM

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The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year

Sonam Saini Dec 31, 2020 8:48 AM

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As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth

Sonam Saini Dec 30, 2020 8:26 AM

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The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market

Sonam Saini Dec 28, 2020 8:35 AM

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Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope

Sonam Saini Dec 23, 2020 9:31 AM

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At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry was working towards declaring broadcasting an infrastructure sector

Sonam Saini Dec 18, 2020 8:14 AM

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In a conversation with exchange4media, Abhishek Dutta, South Asia Network Head, POGO and Cartoon Network, talks about the year 2020 and its recovery during festive period, and plans for 2021

Sonam Saini Dec 15, 2020 8:56 AM

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In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and on bringing 80s iconic show back on TV

Sonam Saini Dec 14, 2020 9:35 AM

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In a conversation with exchange4media, Vishal Bhatnagar, Sales Director, South Asia, BBC Global News, talks about the TRP scam’s impact on the news genre, the festive season and much more 

Sonam Saini Dec 10, 2020 8:30 AM

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Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed

Sonam Saini Dec 7, 2020 8:49 AM

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Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on other properties now

Sonam Saini Dec 4, 2020 9:01 AM

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In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and more

Sonam Saini Dec 3, 2020 8:51 AM

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Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM

Rajesh Kaul?blur=25

According to the Chief Revenue Officer, Distribution and Head – Sports Business of Sony Pictures Networks India, the digital numbers will continue to grow but TV numbers too are bound to increase

Sonam Saini Nov 23, 2020 8:53 AM

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As per industry experts, the broadcaster is likely to earn Rs 300-350 crore revenue from TV

Sonam Saini Nov 23, 2020 8:32 AM

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According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar

Sonam Saini Nov 12, 2020 9:08 AM