Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

Tv shows?blur=25

Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the ad revenue is not growing satisfactorily, say producers

Sonam Saini Nov 22, 2022 9:06 AM


The automobile major’s account is currently being handled by dentsu

Sonam Saini Nov 15, 2022 8:39 AM

prime video?blur=25

The platform has roped in Airtel Xstream Fibre as the presenting sponsor and MPL, Nescafé, Noise, OLX Autos, and Vida as associate sponsors. Brands like AMFI and DBS joined as advertisers

Sonam Saini Nov 11, 2022 8:26 AM


The audit, which was conducted for the January-June 2022 period after a gap of two years, showed a decline of 20-30% in the circulation figures

Sonam Saini & Nilanjana Basu Nov 2, 2022 9:19 AM


As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew 4% for Hindi publications

Sonam Saini Oct 28, 2022 9:12 AM


The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler

Sonam Saini Oct 28, 2022 8:29 AM

Festive season?blur=25

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM

rohit raj?blur=25

Raj co-founded The Glitch in 2009 and expanded it to become one of the country's leading creative agencies before it was acquired by WPP in 2018

Sonam Saini Oct 4, 2022 1:46 PM


The two sides are trying to thrash out solutions which include not considering the free/complimentary copies for the next audit period, say sources

Sonam Saini & Javed Farooqui Sep 26, 2022 9:09 AM


According to industry players, the top price for newsprint for the year was $1000/tonne, up from $450/tonne in Jan-March 2021; prices have dipped but remain on the high side

Sonam Saini Sep 21, 2022 8:44 AM


According to the editors of The Hindu and businessline, the objective behind the redesign is to attract younger audience while also provide a smarter and cleaner news-reading experience

Sonam Saini Sep 21, 2022 8:33 AM


Experts say factors such as rise in consumer spending and lifting of restrictions for on-ground events are driving the growth

Sonam Saini Sep 19, 2022 9:00 AM

House of the Dragon?blur=25

Sidharth Shakdher, EVP of Disney+ Hotstar, outlines how the platform adopted a multi-pronged approach for the show with a scale to match that of its predecessor 'Game of Thrones'

Sonam Saini Sep 15, 2022 8:21 AM

consumer durables?blur=25

Early festive season, good monsoon and lower inflation are some of the factors that will lead to a healthy demand during the festive season and months ahead, feels the industry

Sonam Saini Sep 13, 2022 8:42 AM


In-cinema advertising has already achieved 70% of its pre-Covid levels and is expected to cover 100% by Q4, say experts

Sonam Saini Sep 8, 2022 8:55 AM


OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities

Sonam Saini Sep 1, 2022 9:01 AM


Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021

Sonam Saini Aug 26, 2022 8:32 AM


Disney+ Hotstar has collaborated with Swiggy for its American fantasy drama series ‘House of the Dragon’ 

Sonam Saini Aug 23, 2022 5:12 PM


Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers

Sonam Saini Aug 9, 2022 8:29 AM


At IAA: Voice of Change summit, a panel of industry experts discussed at length the portrayal of gender in advertising and how advertising must catch up with culture

Sonam Saini Aug 1, 2022 8:13 AM