Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

The CEO of ABP News Network believes that 2019 may see quite a few mergers & acquisitions as the new tariff order will not allow a lot of inefficient players to go on

Sonam Saini 04-January-2019

The year witnessed launch of shows such as Naagin3, Kaun Hai, Manmohini, Laal Ishq, Vikaram Betaal, Daayan, Sitaara: Ek Vishkanya Ki Kahaani, Tantra, Qyamat Ki Raat and Nazar

Sonam Saini 02-January-2019

TRAI on Thursday gave broadcasters time till February 1 for the implementation of its new tariff rule

Sonam Saini 28-December-2018

2018 has been a year of experiments, spinoffs and new genres for television

Sonam Saini 27-December-2018

Nina Elavia Jaipuria, Head – Hindi and Kids TV Network, Viacom 18, talks on her new role, challenges and shares plans for 2019

Sonam Saini 26-December-2018

Channels, both Hindi and English, saw their viewership growing many times, according to BARC data

Sonam Saini 24-December-2018

On December 11, Hindi news genre viewership grew by 3.8 times in Hindi speaking market and English news genre viewership grew by 3.5 times across the country

Sonam Saini 21-December-2018

The TVC talks about the value pack announced by Star India which offers 12 SD channels (Entertainment, Movies, Knowledge and Live Sports) for Rs 49 per month

Sonam Saini 17-December-2018

The Chief Growth Officer of ZEEL on the dissolution of Zee Unimedia, TRAI tariff order, key focus areas for 2019 and more

Sonam Saini 10-December-2018

Barjatya was with Star India for more than seven years, after which he resigned as VP- Marketing, Star TV Network in October

Sonam Saini 03-December-2018

Days after Joy Chakraborty quit, Network18 has announced realignment of sales team

Sonam Saini 23-November-2018

The network has signed 15 sponsors for SonyLiv, and is expected to earn Rs 150-200 crore from the series.

Sonam Saini 21-November-2018

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini 20-November-2018

Chakraborthy was the CEO, Forbes India, and President (Revenue), Network 18 Media & Investments

Sonam Saini 19-November-2018

Kids between 2-14 years account for 20 per cent of total TV impressions, says BARC India data

Sonam Saini 05-November-2018

Reacting to the verdict, broadcasters & MSOs hope new regulation will bring transparency. MSOs, however, say the objective will be met only if broadcasters take the verdict in the right spirit.

Sonam Saini 31-October-2018

For the upcoming tour of Indian cricket team to Australia, Tourism Australia & ESPNcricinfo collaborated to showcase glimpses of the country beyond the on-field action

Sonam Saini 30-October-2018