Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

advertisement?blur=25

As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini 1 day ago

BARC?blur=25

Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM

tv?blur=25

FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021

Sonam Saini Jun 18, 2021 7:36 AM

TV shoot?blur=25

Most of the producers, cast and crew of TV shows have returned to Mumbai, while others are most likely to resume shoots in the city from next week

Sonam Saini Jun 15, 2021 8:57 AM

Star Plus?blur=25

Before this, Zee TV dominated the overall market with 675 million impressions in BARC's week 48 of 2017 (November 25-December 1)

Sonam Saini Jun 14, 2021 8:58 AM

ad volume?blur=25

The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21

Sonam Saini Jun 11, 2021 9:09 AM

TV?blur=25

There's been a 7% drop in subscription income due to growth of free television, reverse migration and reduction in ARPUs spurred by part implementation of NTO 2.0, says EY report

Sonam Saini Jun 10, 2021 9:18 AM

auto?blur=25

Auto manufacturers are confident of the sector's recovery in the coming months on the back of vaccine rollouts and reducing coronavirus cases

Sonam Saini Jun 8, 2021 8:21 AM

shooting?blur=25

Meanwhile, the industry bodies have requested CM Uddhav Thackeray to permit extension in timings to efficiently wrap up shoots

Sonam Saini Jun 7, 2021 8:33 AM

Rajesh Kaul?blur=25

Rajesh Kaul, CRO, Distribution & Head – Sports Business, SPNI, said that the launch of regional sports channel TEN 4 will help boost their strategy of increasing subscription revenue

Sonam Saini Jun 3, 2021 9:06 AM

Television industry?blur=25

From ensuring additional safety and hygiene measures to covering the cost of logistics, broadcasters bear the additional expenses despite ad revenue going down

Sonam Saini Jun 2, 2021 9:06 AM

tv ads?blur=25

As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21

Sonam Saini Jun 2, 2021 9:06 AM

Tv ad revenue?blur=25

While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's

Sonam Saini May 31, 2021 9:34 AM

Sony Pictures?blur=25

The network revised its Reference Interconnect Offer (RIO) for the channels priced at Rs 17 and Rs 19 for SD and HD feeds respectively

Sonam Saini May 21, 2021 9:15 AM

shooting?blur=25

Show production has been an uphill task for broadcasters, despite which fresh seasons of KBC, Kuch Pyaar Ke Rang Aise Bhi, India's Best Dancer, etc. are already in the pipeline

Sonam Saini May 20, 2021 9:04 AM

warnermedia?blur=25

Experts say that the overall impact of the merger will be minimal in India as the players lack size and scale, yet there's potential if HBO Max launches in the country

Javed Farooqui & Sonam Saini May 20, 2021 8:45 AM

Tv?blur=25

The latest BARC data says that broadcasters across Hindi GECs launched over 20 shows by April 2021, but none could make it to the top ten, barring Super Dancer Chapter 4 on SET

Sonam Saini May 17, 2021 8:35 AM

TV?blur=25

While experts agree that the states are excellent markets to explore for broadcasters, they say capturing audiences in these regions won’t be a cakewalk due to the rising popularity of OTT

Sonam Saini May 12, 2021 8:37 AM

tV?blur=25

Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising

Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM