Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

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Producers say the lockdown’s impact will be felt as a whole and a number of shows have been put on hold for now

Sonam Saini Mar 27, 2020 8:34 AM

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According to sources, broadcasters and distribution operators are sticking to existing deals that are valid until March 31 and consumers are also going by the old channel bouquets

Sonam Saini Mar 23, 2020 9:04 AM

ICC Womens T20 World Cup?blur=25

Data also shows that the final match between India and Australia garnered a total of 40.97 million unique viewers

Sonam Saini Mar 23, 2020 8:51 AM

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Industry experts express mixed sentiments - while some are hopeful about the industry tiding over the situation others feel a drop in advertising revenues is imminent

Sonam Saini Mar 19, 2020 8:12 AM

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Applause Entertainment’s Head of Content Deepak Segal and Head of Revenue & Marketing Ashok Cherian reveal why synergy between creative and marketing teams is crucial for great content

Sonam Saini Mar 18, 2020 8:33 AM

IPL 2020?blur=25

Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about leveraging their partnership with Star India and the IPL to promote the newly launched Altroz

Sonam Saini Mar 16, 2020 7:57 AM

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Sudhanshu Vats, Group CEO & MD, Viacom18, shares more on the digital first strategy and entering the OTT market

Sonam Saini Mar 4, 2020 8:46 AM

Ravish Kumar?blur=25

Ravish Kumar, Head-Regional TV Network, Viacom18, talks about the channel's growth in February, its plans to extend the prime-time slot and more

Sonam Saini Mar 2, 2020 8:37 AM

colors cricket?blur=25

A series of engaging content and promotions have been designed by COLORS Cineplex across 60 network and non-network channels

Sonam Saini Feb 27, 2020 8:27 AM

Gaurav Banerjee?blur=25

Gaurav Banerjee, President and Head, Hindi Entertainment, Star India shares more on Hotstar Specials, the viewership and expanding on the language front

Sonam Saini Feb 26, 2020 8:36 AM

Colors TV?blur=25

Head of Hindi Mass Entertainment & Kids TV Network, Viacom18, Jaipuria says Bigg Boss has seen its biggest season from a viewership, digital & advertisers perspective

Sonam Saini Feb 18, 2020 8:29 AM

Gunjan nagpal?blur=25

Prior to this, Nagpal was working with Zee5 as Head, Agency Business

Sonam Saini Feb 7, 2020 3:33 PM

TV?blur=25

While some industry players say broadcasters have started cutting budgets for content, others shared that the emphasis is still on producing good content but an impact in the future can’t be ruled out

Sonam Saini Feb 5, 2020 8:21 AM

Disney Plus?blur=25

The existing Hotstar VIP/Premium services will be rebranded as Disney+Hotstar

Sonam Saini Feb 5, 2020 7:56 AM

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TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM

Prasar Bharati?blur=25

Samay, 9X Jalwa, Sangeet Bangla and JK 24x7 win slots on a pro-rata basis for the period - February 1 to May 14 - as part of the 43rd e-auction

Sonam Saini Jan 24, 2020 4:11 PM

Vijay Subramaniam?blur=25

Subramaniam, Co-founder & CEO of KWAN, said the company ended the financial year 2018-19 with a top-line increase of 25% and expanded business in different verticals

Sonam Saini Jan 22, 2020 8:49 AM

Neville Bastawalla?blur=25

Neville Bastawalla, Head – Marketing & On-Air Promotions, Sports Channels, Sony Pictures Networks India, talks about programming and marketing initiatives planned for Grand Slam, Australian Open 2020

Sonam Saini Jan 22, 2020 7:56 AM

TAM?blur=25

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

TV?blur=25

Broadcasters believe NTO 2.0 is a disruption that will destabilise the industry business. On the other hand, TRAI claims it will fix the gaps that the first one did not; consumer bills will go down

Naziya Alvi Rahman & Sonam Saini Jan 13, 2020 7:59 AM