New fiscal brings in optimism, advertisers set to increase spends: Punit Goenka

The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being sorted out

e4m by Sonam Saini
Published: Jun 2, 2023 8:41 AM  | 5 min read
Punit Goenka

FY 2022-2023 saw the media and entertainment industry battling macroeconomic headwinds with resilience and focusing on investments in further strengthening the business fundamentals, Punit Goenka, Managing Director and CEO, ZEEL, said during the Q4 earnings call.

“At Zee, as well, the year was one of concerted efforts for enhancing strategic aspects across all our key businesses. That said, the new fiscal brings in optimism, as we witness the overall market sentiment improving with key advertisers set to increase their spends.”

On the merger with Sony, Goenka said legal matters were consuming a considerable amount of time. “We are evaluating all legal options present before us to overcome any further hurdles,” he added.

He further mentioned that the NCLT has recently dismissed the plea filed by a financial institution against Zee, which is a noteworthy development. “We have the best of legal teams advising us, and I'm most certain that we are in safe hands. Hence, my focus continues to be on enhancing the business performance and completion of the merger. As you all are aware, the merger has already received most of the regulatory clearances, including the ones from our esteemed shareholders, which reinforce the fact that it's value accretive for the industry at large. As an optimist, I remain hopeful that when we connect again, there will be some positive developments to share with all of you on the merger front.”

According to Goenka, despite the headwinds, Zee has remained undeterred in its strategic approach towards the quarter. “Our focused efforts and investments in content reflect our long-term strategic intent to further strengthen our market position. We further fortified our position as the number two entertainment network in the country. In fact, during the quarter, our viewership share gain was higher than the competition. We also witnessed an increase in viewership share across our linear channels in key markets, including South, North and East.”

He also shared that significant efforts have been made in terms of content strategy for the Marathi market, and Zee is expecting that to translate into positive results over the current financial year.

On digital, ZEE5 has been gaining ground quarter-on-quarter across all metrics, Goenka informed. “We recently announced an expansive content slate of 111+ titles for ZEE5, which includes compelling originals, direct-to-digital films and theatrical releases in collaboration with renowned content creators. I'm certain that this will further enhance our unique value proposition to the consumers and attract newer audience segments to the platform.”

He also said that several industry reports peg the segmental growth of the digital ecosystem to be around 20% - 25% CAGR over the next eight years. “At Zee, we are significantly outpacing this growth and have doubled our quarterly revenue run rate in the matter of 8 quarters. That said, sustained investments in the long term amidst navigating the macroeconomic headwinds, strained our near-term financial performance. However, we have formulated a plan that is focused on higher growth and we remain well poised to capitalize on opportunities emerging across business segments during the year.”

Goenka also mentioned that taking a long-term view, he remained cautiously optimistic about the future as the inflationary headwinds ease and the benefits of NTO 3.0 flow in, resulting in positive signs of demand and growth. “I am confident that we are well placed in the financial year '23-'24 to capitalize on growth opportunities. Our focus remains on generating higher shareholder value year-on-year, and we will strive to only grow higher from here.”

Speaking about the financial performance for the quarter and full year, Rohit Gupta, Chief Financial Officer, ZEEL, said FY23 was a challenging year for the entire Media and Entertainment industry given weak ad spending, prolonged delay in NTO implementation putting pressure on linear TV subscription revenues, and relatively subpar movie content performance.

“This operating environment has adversely impacted Zee Entertainment’s performance for the year. In FY23 we also withdrew Zee Anmol from FTA, sacrificing revenues and viewership towards our long-term objective of strengthening the pay TV ecosystem.”

Gupta further said, “While we navigated these headwinds, we continued to invest in the enhancement of our capabilities across digital (ZEE5) and sports. Both these segments being relatively nascent, have needed investments in content, marketing and technology, intensifying impacting our overall profitability. We believe these investments are critical to being able to serve and delight our viewers and advertisers. Overall, in FY23 despite all the headwinds we have strived to balance near-term financial profile of the business while making room for longer-term strategic investments.”

Speaking about the Q4 operating environment, he said, “We continued to see muted ad spending by FMCG brands during the quarter. On the subscription side, while NTO 3.0 came into effect from February 1st, 2023, there were a set of DPOs who went to court challenging NTO 3.0 and did not sign the interconnection deal with broadcasters as per the provisions of NTO 3.0. This left us with no choice but to switch off our channels to these DPOs. While the standoff ended eventually with these DPOs signing new agreements, this situation impacted our ad and subscription revenues adversely during the switch-off.”

On linear business, Gupta said ZEE continued to be India’s strong No. 2 TV entertainment network and gained a healthy 40 bps viewership share during Q4 ’23, taking viewership share to 16.6%.

While on the digital side, ZEE5 has posted a healthy quarter across financial and operating metrics. “Our Q4 digital revenues are up 36% and while there is minor moderation in usage metrics QoQ, and watch time has improved QoQ to 229 minutes. FY23 has been a great year for our digital and ZEE5 strategy and our original content is being well received. The ZEE5 app user experience has significantly improved and a healthy growth in revenue continues.”

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Sebi case: SAT reserves order on Punit Goenka’s plea

The tribunal has given one week’s time to the parties to file written submissions, if any

By e4m Staff | Sep 27, 2023 2:21 PM   |   2 min read

Punit Goenka

The Securities Appellate Tribunal (SAT) on Wednesday reserved its order on the plea of Punit Goenka against the Securities Exchange Board of India (SEBI) decision to ban him from holding key managerial positions in the company and the merged Zee-Sony entity.

On September 8, SAT refused to give interim relief to Goenka in the matter.

While reserving the order in the matter, the tribunal gave one week’s time to the parties to file written submissions, if any.

SEBI had earlier said that it would complete the inquiry in a span of eight months. Goenka had on August 26 moved SAT against the SEBI order.

“It is a stage of allegation and investigation. Hence it should only focus on being preventive. The public's interest will be in it being preventive. SEBI’s approach is not preventive, but it is punitive. SAT should bring this approach back to being preventive,” argued the counsel appearing for Goenka.

SEBI had earlier said that it would complete the inquiry in a span of eight months. Goenka had on August 26 moved SAT against the SEBI order.

During the arguments, the tribunal was told that the eight months’ time sought by SEBI is merely the beginning of a long-lasting investigation.

According to sources, the counsel for ZEEL said “This is a balanceable situation” and there was no need to pass a “draconian order”.

“Please allow the CFO of the merged company to report to the board directly, if needed. What else can we further do to protect shareholder interest? The board of the merged company will comprise of esteemed members.

The tribunal was told that it was not a fair basis to prosecute Goenka with a ban and that all transactions are different in nature and each are absolutely legitimate against business considerations.

“Punit Goenka’s involvement is based merely on conjectures, presumptions and hypothesis; right from the start of the investigation,” his counsel told SAT.

The tribunal was also told that Goenka does not have any control on other Essel Group Companies and that “the decisions taken by other companies, cannot result in an order which penalises him.”

“If this order is not set aside there will be huge repercussions,” the counsel for ZEEL submitted.

In its confirmatory order, SEBI had restricted Goenka and Subhash Chandra from holding any directorship or other key managerial positions in the company and any other organisations.

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e4m-Samsung Ads CTV roundtable to be held in Gurugram today

At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’

By e4m Staff | Sep 27, 2023 7:52 AM   |   2 min read

samsung

The exchange4media Group is excited to host the exclusive e4m-Samsung Ads CTV Roundtable in Gurugram today, September 27. In today's competitive marketplace, it is important for advertisers and marketers to understand how to maximize TV budgets and prepare for a larger addressable CTV universe. Marketers now have to consider how incremental reach can help capture viewers across OTT and CTV campaigns and level up their game to stand out from the rest.

At the roundtable, industry heads, digital marketing experts and top leaders from the advertising and marketing world will come together to share insights on the theme ‘How to Leverage the Power of Screen’. The experts will explore the evolving TV landscape, discuss the rise of ad-supported services, and explore how brands are leaning into the power of the screen to create deeper engagement with audiences.

The seasoned professionals will discuss the challenges that agencies and media owners are facing in their business, industry, and market at large. The roundtable will also include discussions on several key topics like what advertisers and marketers expect from CTV in the coming years, how to leverage the power of the screen to curate and tailor their strategies to resonate with the changing trends, measuring business impact in CTV, the challenges in investing more in CTV and more.

Our speakers include Anupam Tripathi, Media Head, Lenskart; Anusha Srinivasan, Digital Media Activations Manager, Reckitt Health, Reckitt India; Archana Aggarwal, VP – Media, Airtel; Bhawna Sikka, Category Head; Oral Health Care, Haleon; Kunal Dhrangadharia, Global Brand Lead, Royal Enfield; Monika Mishra, Director – Marketing, Mobikwik; Sahil Rawal, Vice President - Brand Product Platforms Marketing, Max Life Insurance; Samir Sethi, VP and Head of Brand Marketing, Policybazaar.com; Siya Wadhawan, Senior Brand Manager, boAt Lifestyle and Syed Sibtain Imam, Media Head, Honasa Consumer Ltd (Mamaearth). The discussion will be moderated by Prabhvir Sahmey, Senior Director, Samsung Ads while Abbhishek Chadha, Executive Vice President, North & East, Interactive Avenues will be the co-moderator.

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NDTV gets permission from MIB to launch 3 HD channels

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD

By e4m Staff | Sep 27, 2023 7:40 AM   |   1 min read

ndtv

New Delhi Television Ltd. (NDTV) has been granted permission from the Ministry of Information and Broadcasting to launch three high-definition (HD) channels.

According to the company's disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, it said, "This is to inform you that in reference to the application filed by the Company before the Ministry of Information & Broadcasting (MIB), the Company has received a letter dated September 25, 2023 from MIB conveying its intention to grant permission to the Company to uplink and downlink three (3) news and current affairs channels in High Definition namely ‘NDTV 24x7 HD’, ‘NDTV India HD’ and ‘NDTV Profit HD.'

NDTV added that it will inform the stock exchanges of the launch of the said HD channels.

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ICC World Cup 2023: Disney Star onboards IndusInd & Emirates as sponsors on TV

According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV

By Sonam Saini | Sep 26, 2023 1:22 PM   |   1 min read

Star

Disney Star, the official broadcaster of ICC Cricket World Cup for both TV and digital, has bagged two more sponsorships from IndusInd and Emirates for television.

Highly placed sources have confirmed the news to e4m. According to the sources, over 50 advertisers have signed up for the upcoming marquee tournament and the broadcaster is still in talks with other advertisers.

PhonePe, Mahindra Auto, Coke, MasterCard and Hindustan Unilever are the other big brands that have come on board as sponsors for the tournament.

As earlier reported by exchange4media, the broadcaster is seeking Rs 118-120 crore for co-presenting sponsorships and Rs 80-90 crore for the associate sponsorship. For co-presenting opportunities on Disney+ Hotstar, the broadcaster has set a price tag of Rs 150 crore. Brands eager to get high visibility as "Powered by" sponsors will need to invest Rs 75 crore, while those opting for associate sponsorship will have to allocate Rs 40 crore.

The ICC Men’s Cricket World Cup kicks off on October 5 with a repeat of the 2019 final as England faces New Zealand in Ahmedabad. Across 10 world-class venues, 48 matches will be played in 46 days culminating in the Men’s Cricket World Cup Final on November 19.

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Zee Media to re-register for BARC data

In September 2022, the news broadcaster pulled out of the TV audience measurement system, citing landing page issues

By e4m Staff | Sep 26, 2023 8:39 AM   |   1 min read

Zee

News broadcaster Zee Media Corporation Limited (ZMCL) has decided to register back for BARC data, starting in the week of October 12, according to sources. 

Emphasizing the significance of this collaboration, Abhay Ojha, CEO of Zee Media Corporation Limited, said, "We, at ZMCL, have always valued the integrity and transparency of data. Our decision to rejoin forces with BARC reflects our firm belief in BARC's commitment towards robust data mechanisms and our anticipation of a productive partnership ahead. We remain committed to delivering trustworthy news and content to our viewers and advertisers."

e4m has reached out for an official confirmation but BARC CEO Nakul Chopra wasn’t available to comment on the development at the time of filing this story.

Earlier in September 2022, the news broadcaster pulled out of the TV audience measurement system, citing the landing page issue as a reason for taking such a drastic step.

ZMCL had then said that it had been consistently requesting BARC India to take corrective measures with regard to the landing page issue. The news broadcaster had said that the landing page data should not be included in the final viewership and the duration for counting viewership be increased to 2 minutes.  

ZMCL was the second TV news network after NDTV to pull out channels from BARC.

The media company owns and operates 14 TV news channels apart from 5 digital channels and 17 digital brands.

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Star Plus onboards 14 advertisers for Star Parivaar Awards 2023

Brands such as Dabur, ITC, Emami, Apple, Amazon, Berger Paints and Xiaomi have aligned themselves with the upcoming event

By e4m Staff | Sep 25, 2023 5:12 PM   |   1 min read

star plus

Star Parivaar Awards 2023 has onboarded advertisers like Dabur, ITC, Emami, Apple, Amazon, Berger Paints and Xiaomi.

The awards have attracted 14 advertisers spanning a wide array of categories, including FMCG, Banking, E-commerce, Technology, Mobile Handsets, Insurance, Paints, and Pharma.

“This presents an unparalleled opportunity for brands to connect with their target audience on linear TV and beyond. The event offers a diverse range of in-content integration opportunities, emphasizing its massive associative value," said an industry observer.

The award show is set to be telecast on 1st October, starting 7 PM, on Star Plus and Disney+ Hotstar.

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MIB makes registration mandatory for MSOs to provide own programming service

Applicants have been advised to refer to guidelines issued by MIB on November 30, 2022

By e4m Staff | Sep 25, 2023 2:53 PM   |   1 min read

MIB
The Ministry of Information & Broadcasting has made it mandatory for Multi-System Operators (MSO), who intend to provide their own programming service, either directly to their own subscribers or through one or more Local Cable Operators, to take registration of platform services.

Applicants have been advised to refer to guidelines for platform services offered by Multi System Operators issued by MIB on November 30, 2022. They are required to apply for registration of their PS channel(s)

Following documents are required to be uploaded at the time of submission of online application:

a. Certificate of Channel Carrying Capacity (Statewise) (Sell'-Certification).
b. Details of PS Channels operated at State Level
c. Details of PS Channels operated at District Level.
d. Filled in MHA Security Clearance Pro-forma.
e. Challan copy of payment made on Bharat Kosh Portal for registration of PS Channels.

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