UltraTech Cement reappoints Vivek Agrawal as CMO for two years
The two-year term will be effective January 1, 2027, subject to shareholders' approval
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Published: Jul 20, 2026 4:00 PM | 1 min read
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- UltraTech Cement's board has approved the reappointment of Vivek Agrawal as Whole-time Director and Chief Marketing Officer for a two-year term starting January 1, 2027, pending shareholder approval.
- The decision was made during a board meeting based on the recommendation of the Nomination, Remuneration and Compensation Committee.
- Agrawal, a veteran with over 30 years at the Aditya Birla Group, has held various leadership roles since joining the cement business in 1993.
- He holds an engineering degree from NIT Allahabad, an MBA from FMS Delhi, and has completed the Advanced Management Program at Wharton Business School; his new term will extend until December 31, 2028.
UltraTech Cement's board has approved the reappointment of Vivek Agrawal as Whole-time Director and Chief Marketing Officer (CMO) for a further two-year term, effective January 1, 2027, subject to shareholders' approval.
The decision was taken at the company's board meeting held on Monday following the recommendation of the Nomination, Remuneration and Compensation Committee. Agrawal will continue to serve as a Key Managerial Personnel (KMP) under the provisions of the Companies Act, 2013.
A veteran of more than three decades with the Aditya Birla Group, Agrawal joined the cement business in 1993 as a Zonal Manager in the Cement Marketing Division. Over the years, he has held several leadership positions, including Zonal Head – Grey Cement South, Head of Marketing for Birla White, and Head of the Ready Mix Concrete (RMC) business.
He was appointed CEO of the acquired Star Cement entity in 2010 before taking over as Chief Marketing Officer of UltraTech's cement business in October 2013. Agrawal was named an Aditya Birla Fellow in 2017 and received the Chairman's Outstanding Leader Award in 2019. Before joining UltraTech, he worked at Tata Motors.
An engineering graduate from NIT Allahabad, Agrawal holds an MBA from FMS Delhi and has completed the Advanced Management Program (AMP) at Wharton Business School. His new term will run until December 31, 2028.
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