JK Lakshmi Cement becomes principal sponsor for Rajasthan Royals

JK Lakshmi Cement Limited said that it will be the Principal Sponsor of the Rajasthan Royals for the 2026 season. The brand is back and the two organisations with roots in Rajasthan are working together again, stated a press release.

The deal says that the JK Lakshmi Cement logo will be very visible on the back of the Rajasthan Royals match jersey. During the entire season, the brand will also be seen on team gear, in-stadium branding, and digital content on match days.

Shrivats Singhania, Deputy Managing Director of JK Lakshmi Cement Ltd., remarked, "Rajasthan has always been integral to our journey, shaping our identity and growth—from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance, and enduring commitment. The T20 league places Rajasthan on a national stage, and we are happy to stand alongside a team that embodies the spirit and excellence of this remarkable state."

According to Arun Shukla, President and Director of JK Lakshmi Cement Ltd., "The journey of Rajasthan Royals is similar to ours: strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in. We see this partnership as a way to bring our stakeholders closer to the T20 energy and the shared values of trust and consistency, from individual homes in smaller towns to big infrastructure projects in big cities.

Alok Chitre, Chief Operating Officer, Rajasthan Royals, said, “We are happy to have JK Lakshmi Cement as our principal sponsor for Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond. We look forward to working with fans and communities throughout the season.”