rajasthan-royals
As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields
Aryendra Khan May 8, 2026 9:16 AM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Ganapathy Viswanathan Apr 23, 2026 8:51 AM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM
Rajasthan’s chase, early breakthroughs and key moments on and off the field kept the match trending online
e4m Staff Apr 11, 2026 8:56 AM
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Ganapathy Viswanathan Mar 26, 2026 8:11 AM
As RCB and Rajasthan Royals transition to new ownership with record deals after the current season, focus shifts to the 2027 media rights cycle as the next key driver of IPL’s valuation trajectory
Kanchan Srivastava Mar 25, 2026 9:52 AM
The change in ownership is expected to come into effect after the 2026 season of the Indian Premier League
e4m Staff Mar 24, 2026 9:02 PM
As part of the collaboration, the brand will feature prominently on leading head gear
e4m Staff Mar 20, 2026 11:27 AM
JK Lakshmi Cement logo will be very visible on the back of the Rajasthan Royals match jersey
e4m Staff Mar 16, 2026 4:22 PM
Rajasthan Royals recently concluded the SupeRR Selector Hackathon, bringing young analytical minds into the heart of the team's decision-making process
NATIVE CONTENT Dec 29, 2025 12:54 PM
This partnership cements Royals’ position as the first and only IPL franchise to deeply integrate artificial intelligence and deep-tech across its player scouting, training, and performance programs
e4m Staff Apr 10, 2025 12:36 PM
Dwijendra Parashar, Head of Marketing, Rajasthan Royals, shares exclusive insights into the team’s AI-heavy investments and innovative fan engagement strategies
Jagruti Verma Apr 4, 2025 9:29 AM
Olio will launch exclusive Rajasthan Royals-themed activations, including stadium branding, a flagship sports café, IPL-inspired menu additions, and digital campaigns
e4m Staff Mar 11, 2025 12:25 PM
Cricket District will be producing behind-the-scenes content during IPL 2025
e4m Staff Mar 10, 2025 1:08 PM
RR vs MI on 1st May 2025 announced as the official #PinkPromise Match of IPL 2025
The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
e4m Staff Apr 10, 2024 1:29 PM
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
As part of this partnership, the brand has produced a TVC that will air during Rajasthan Royals matches
e4m Staff Mar 26, 2024 12:28 PM
The partnership marks third consecutive year of association of Schneider Electric and Rajasthan Royals
e4m Staff Mar 18, 2024 4:33 PM
The alliance marks a strategic collaboration to boost fan and consumer engagement during the 2024 season
The two brands are also joining forces for a cause to encourage participation in sustainability initiatives in Rajasthan
e4m Staff Nov 24, 2023 4:48 PM
Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard
exchange4media Staff Sep 4, 2023 8:32 AM
The brand has come on board as their Exclusive Global Merchandise Partner this year
exchange4media Staff May 8, 2023 1:45 PM
The campaign has been conceptualised by Lowe Lintas, Kolkata
exchange4media Staff Apr 24, 2023 12:01 PM
HOB’s collaboration with RR uncover inspiring stories of the players’ struggles, unwavering determination, perseverance, and triumphs
exchange4media Staff Apr 18, 2023 5:19 PM
The installation has been placed at Sawai Mansingh Stadium, Jaipur
exchange4media Staff Apr 18, 2023 3:42 PM
The merchandise range will include apparel, accessories and lifestyle products for fans
exchange4media Staff Apr 10, 2023 4:08 PM
‘Luminous Power Technologies’ has come on board as the ‘Title Sponsor’ of the team
exchange4media Staff Apr 10, 2023 11:34 AM
The newly launched FinoPay digital savings account is expected to get more traction through this engagement
exchange4media Staff Mar 30, 2023 3:04 PM
Rajasthan Royals team will wear UBON's logo on their helmet and cap throughout the tournament
exchange4media Staff Mar 29, 2023 6:32 PM
The new short-sleeved polyester jersey is available for pre-order on Rajasthan Royals’ official website
exchange4media Staff Mar 22, 2023 1:23 PM
The power and solar solutions brand’s logo will appear on the front of the Rajasthan Royals' official playing kit and training kit
exchange4media Staff Mar 20, 2023 11:11 AM
Schneider Electric will work with Rajasthan Royals to find ways of making the game of cricket more sustainable
exchange4media Staff Apr 14, 2022 11:21 AM
Fans of KKR, RR, MI, RCB & SRH can use the hashtag #No1YaariCheers and share their fun cheers to win exciting prizes
exchange4media Staff Apr 7, 2022 12:34 PM
Jake Lush McCrum talks to e4m about the franchise’s digital ad deals and how brands that partner with the franchise know that they're getting more than just a jersey position
Sonam Saini Apr 6, 2022 8:55 AM
The association is aimed at driving increased consumption of Fino’s services across India
exchange4media Staff Mar 23, 2022 3:40 PM
As part of the association, One Moto India’s official logo will feature on the back of the Royals’ playing helmets and caps
exchange4media Staff Mar 14, 2022 12:45 PM
As BCCI gears up for the mega auction of IPL players in February, Atishay Agarwal, Head of Content, Rajasthan Royals, talks about their campaign strategy and more
Kanchan Srivastava Jan 6, 2022 9:01 AM
This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club
exchange4media Staff Nov 25, 2021 3:33 PM
Prior to this, Kochar has worked with InterMiles - the frequent-flyer programme of Jet Airways, LoyaltyOne, Star India, Godfrey Phillips India, and Hindustan Unilever
exchange4media Staff Sep 6, 2021 8:15 AM
Ranjit Barthakur will continue as the Chairperson of Royal Multisport Pvt Ltd and will work with Jake and the team to ensure a smooth transition of leadership and running of the organisation
exchange4media Staff Jul 27, 2021 6:21 PM
The radio station willl give trivia, conduct exciting contests, have an expert panel speaking on the team and players, and give updates on pre or post matches of the team
exchange4media Staff Apr 9, 2021 11:21 AM
The seven teams are Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad
exchange4media Staff Apr 8, 2021 3:52 PM
Gaurav Bhola, GM, Sales & Marketing at STUDDS Accessories, talks about the company's partnership with Rajasthan Royals and plans to foray into international markets in the coming years
Sonam Saini Mar 24, 2021 9:00 AM