Date-wise News
For the OOH advertising industry, India's infrastructure boom spanning metros, airports, and expressways represents a shift in how brands reach, engage, and hold the attention of consumers
e4m Staff Apr 23, 2026 7:39 PM
Ahead of the MI vs CSK clash, Dhoni is seen interacting with Deepak Chahar and jokingly reacting to the presence of a camera
e4m Staff Apr 23, 2026 7:06 PM
The newly introduced Creative Brand Lion will recognise the visionary brands that are building the systems, cultures and capabilities
e4m Staff Apr 23, 2026 6:37 PM
Prior to this, Herjit S Bhalla served as a global executive at The Hershey Company
Neelam Verma brings over 11 years of experience in education, public systems, and women’s empowerment, with expertise in government advisory
e4m Staff Apr 23, 2026 5:23 PM
The piracy app generated revenue by displaying advertisements within the application, with ad supply facilitated through Unity Ads, an advertising network
Imran Fazal Apr 23, 2026 4:23 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how trust is built through consistent customer experiences, while repeated unpredictability leads to doubt over time
Gargi Sarkar Apr 23, 2026 4:12 PM
From cryptic visuals to product reveal, netizens read into the strategy behind the campaign
e4m Staff Apr 23, 2026 4:06 PM
Senior journalist and author Anurag Chaturvedi paid homage to Udayan Sharma in a social media post, saying his writing remains highly relevant in today’s communal climate
e4m Staff Apr 23, 2026 4:01 PM
Pavel Chopra joined ZMCL in October 2024 as CHRO, bringing with him over two decades of experience across industries
e4m Staff Apr 23, 2026 3:42 PM
Before joining Zee Media, Maheshwari worked with Unilodgers as Specialist – People & Culture
e4m Staff Apr 23, 2026 3:39 PM
The publication has also announced the first Time Out Market in New Delhi
e4m Staff Apr 23, 2026 3:34 PM
Author, speaker, storyteller Priyanka S Kaintura writes research is not simply the material to be disseminated, but something to be probed, dissected and understood
Priyanka S Kaintura Apr 23, 2026 3:10 PM
Shiv Ratan Agarwal served as the Chairman, Promoter and Whole-Time Director of Bikaji Foods International Limited
e4m Staff Apr 23, 2026 2:49 PM
Leaders at the e4m OOH Conference said localisation now goes beyond translation, focusing on consumer behaviour, dwell time and city nuances, with OOH aligning more closely with digital and commerce
e4m Staff Apr 23, 2026 2:07 PM
The agency has strengthened its national footprint with its expansion into Mumbai
e4m Staff Apr 23, 2026 1:42 PM
Sourabh Lohtia, Chief Marketing & Communications Officer at PNB MetLife, talks about their latest campaign with Smriti Mandhana, marketing in the insurance sector, and more
Shalinee Mishra Apr 23, 2026 12:58 PM
From ‘chipchipi garmi’ to ‘taptapi heat,’ the campaign uses AI to tailor messaging across regions
Vaishnavi Deshpande Apr 23, 2026 12:53 PM
Here are some special moments from e4m OOH Conference and Awards 2026
e4m Desk Apr 23, 2026 12:35 PM
At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, performance-driven media
e4m Staff Apr 23, 2026 12:34 PM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
The move has direct implications for state-level regulators such as the Tamil Nadu Online Gaming Authority, which had attempted in recent years to expand its oversight beyond real money gaming
Imran Fazal Apr 23, 2026 11:49 AM
Nuytemans will remain in her role until the end of May to ensure a smooth transition
e4m Staff Apr 23, 2026 11:40 AM
Punj, a veteran politician, author, and public intellectual, passed away on April 18, 2026, at the age of 76
e4m Staff Apr 23, 2026 9:38 AM
Before joining Jagran New Media, Pandey worked at Varahe Analytics Private Limited
e4m Staff Apr 23, 2026 9:03 AM
AudiencePro is enabling CPG advertisers with a clear way to connect media activation to real brand growth and business outcomes
NATIVE CONTENT Apr 23, 2026 9:02 AM
Prior to this, Sanjay Joshi was Sales Head of Govt Business - North, West & East Regions at Radio City India
e4m Staff Apr 23, 2026 8:58 AM
Pirojsha Godrej, Chairperson Designate, Godrej Industries Group, says its financial services arm, still early in its journey, could be among the fastest-growing verticals & a future listing candidate
Sunidhi Vijay Apr 23, 2026 8:55 AM
According to NDTV, with this change, the channel has put its new philosophy 'Bharat Ka Vishwas' as the focus
e4m Staff Apr 23, 2026 8:52 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Ganapathy Viswanathan Apr 23, 2026 8:51 AM
With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler
Anuja Jain Apr 23, 2026 8:41 AM
Ajay Gupte, senior media industry leader, in conversation with Shripad Kulkarni on the performance trap, the ad stock that quietly disappeared —and why what is coming next is, in his own words, sci-fi
Shripad Kulkarni Apr 23, 2026 8:22 AM
Early reactions from industry leaders suggest broad approval. However, they also underline an important next phase: ensuring predictability, transparency, & institutional robustness in implementation
Imran Fazal Apr 23, 2026 8:18 AM
What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment
Aditi Gupta Apr 23, 2026 8:09 AM
Times Now Navbharat Digital has announced special programming for a comprehensive and data-driven election coverage
e4m Staff Apr 23, 2026 7:47 AM