AudiencePro empowers CPG brands to measure SKU-level sales impact for YouTube campaigns

AudiencePro is enabling CPG advertisers with a clear way to connect media activation to real brand growth and business outcomes

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Published: Apr 23, 2026 9:02 AM | 4 min read | Advertorial

AudiencePro has launched a new measurement capability that connects YouTube brand campaign exposure to sales impact on the quick commerce platform Zepto, enabling CPG advertisers to track real business outcomes.
This capability allows advertisers to analyze SKU-level sales impact alongside campaign delivery metrics, providing insights into key performance indicators such as search volume trends and order placements by campaign-exposed users.
Industry leaders have expressed enthusiasm for this development, highlighting its potential to enhance marketing investment reporting and link digital video campaigns more closely to tangible business results.
The measurement capability is now available to CPG brands and agency partners working with AudiencePro, aiming to improve precision in campaign planning and execution.

New capability connects upper-funnel YouTube exposure to downstream sales impact on quick commerce platform. Industry leaders are expressing strong enthusiasm for this ground-breaking capability, calling it “a significant step forward”.

AudiencePro, India’s Leading consumer intelligence and deterministic audience activation platform, today announced a new measurement capability - tracking the sales impact on Zepto from YouTube brand campaigns.

With this AudiencePro is enabling CPG advertisers with a clear way to connect media activation to real brand growth and business outcomes.

FULL FUNNEL MEASUREMENT MADE EASY FOR BRAND CAMPAIGNS

Brand campaigns on YouTube are among the most widely used media tools in a CMO’s toolkit. Currently the measurement for brand campaigns offer media delivery metrics (CTR, VTR) while its contribution to sales impact is the missing link.

AudiencePro along with Zepto resolves this by coupling the layer between campaign delivery and user activity on the quick commerce platform.

HOW IT WORKS?

Advertisers can leverage deterministic shopper segments from AudiencePro self-serve platform and with the new measurement capability available, SKU-level sales impact is clubbed into YouTube campaigns - from activation to measurement all from one window itself.

This partnership between AudiencePro and Zepto is a milestone for commerce media, enabling more depth in marketing investment reporting, as CPG advertisers can now see direct impact of their YouTube spends on Sales KPIs like:

Search volume trends
• Add-to-cart activity
• Number of orders placed by campaign-exposed users
• New-to-Brand (N2B) Purchasers
• Sales impact from the exposed audience cohort
• Pre- and during-campaign analysis to track incremental lift

Saurabh Khanna, Business Head - Large Clients and Agencies Partnerships, Vserv AudiencePro, said, “Brand campaigns driving overall brand growth is a well established fact. What has been missing is the infrastructure to measure it with precision. Our partnership with Zepto makes the connection between a YouTube impression and a sales impact traceable and reportable. The YouTube campaign stays the same. What changes is the evidence available to justify it.”

Saurabh Kabra, Vice President - Partnerships and Non Trade Advertising, Catalog, Zepto, said, “Digital video now commands a disproportionate share of consumer attention, with over 80% of internet traffic expected to be video-led. As a result, measurement is evolving beyond impressions to more outcome-driven signals. Our collaboration with AudiencePro helps bring that shift to life—linking YouTube campaigns more closely to real business impact.”

The YouTube brand campaign measurement capability is available to CPG brands and agency partners working with AudiencePro. Both CPG & Digital-first brands leveraging AudiencePro are delighted with this new capability and here’s what they have to say:

Rajiv Dubey, Head of Media, Dabur, “Great to see YouTube Impact Measurement now live on AudiencePro. As a legacy CPG brand, our brand investments have largely been anchored in scale and reach. With deterministic audiences now coming into play, we are clearly moving toward far more precise planning. The real unlock here is the ability to measure actual revenue impact even on YouTube brand campaigns. That has been a long-standing gap. Bringing audiences, activation, and measurement onto one platform gives us the clarity we have been seeking. Looking forward to scaling this with greater confidence and driving stronger business outcomes.”

Anushree Ghosh, Head of Digital & Performance Marketing, ITC Foods, “The ability to directly link YouTube investments to real business outcomes is a significant step forward. Looking forward to leveraging this capability coupled with Deterministic segments to drive smarter scaling and deliver more impactful campaign results.”

Gaurav Soni, Head of Media at Perfetti Van Melle,“Being able to tie YouTube performance directly to revenue impact is a powerful shift for marketers. Looking forward to putting this into action coupled with AudiencePro Deterministic segments and unlocking more efficient scale and stronger business outcomes across campaigns.”

Shilpa Khanna Thakkar, Co-founder Fast&Up and Chicnutrix says, “As a digital-first brand we’ve always been focused on revenue outcomes—and if we can now measure revenue impact even on YouTube brand campaigns, that’s a big unlock. Honestly, that’s exactly the kind of clarity we’ve been looking for. Looking forward to using this to scale more confidently and drive stronger results.”

Interested brands and agency teams are invited to connect with AudiencePro. Write to [email protected] / [email protected].

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