#e4mExclusive: Red Bull India retains integrated media mandate with Wavemaker

WPP Media’s Wavemaker has been handling the media mandate since 2009

by e4m Staff
Published: Apr 23, 2026 9:06 AM | 1 min read

Red Bull India has renewed its media partnership with Wavemaker, a WPP Media agency, continuing a collaboration that spans over 15 years.
The partnership encompasses comprehensive media strategy, planning, and buying across both digital and traditional platforms.
The integrated approach aims to enhance brand storytelling and measurable business outcomes while engaging core audiences effectively.
Shekhar Banerjee from WPP Media emphasized the importance of evolving strategies that connect brand storytelling with measurable results through data and cultural insights.

Red Bull India has renewed its integrated media partnership with Wavemaker, a WPP Media agency, reinforcing a long-standing partnership of over 15 years.

The mandate continues to cover end-to-end media strategy, planning and buying across digital and traditional platforms, supporting Red Bull’s focus on driving, storytelling brand impact, and measurable business outcomes.

Read earlier e4m exclusive story on the mandate

The integrated approach brings together brand-building and performance-led strategies, enabling Red Bull to engage its core audiences across high-impact moments while maintaining consistency and scale across platforms.

Shekhar Banerjee, President, Client Solutions, WPP Media South Asia, said, “Our continued partnership with Red Bull India reflects a strong enduring relationship built on shared ambition and consistent delivery over time. As the media landscape evolves, our focus remains on crafting integrated strategies that seamlessly connect powerful brand storytelling with measurable outcomes across platforms. By leveraging data, technology, and cultural insight, we aim to build deeper audience engagement and drive sustained growth for the brand.”