Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners

exchange4media Staff Jun 30, 2020 3:02 PM

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

The brand has launched the Desh Ki Dhara anthem created by Wavemaker and Radio Mirchi

exchange4media Staff Jun 2, 2020 1:46 PM

Shetty breathed his last on May 18

exchange4media Staff May 28, 2020 6:10 PM

In the 5th webinar of the ‘Is NEWS undervalued?’ series, Ajay Gupte, CEO, South Asia, Wavemaker, will discuss whether the rise in viewership translates to growth in revenue for news

exchange4media Staff May 28, 2020 8:41 AM

As part of the campaign, Mother Dairy also partnered with Radio City’s popular breakfast show Suno Na Dilli with RJ Ginnie

exchange4media Staff May 21, 2020 12:08 PM

Sodhi was previously associated with Mindshare Fulcrum, where he worked for over two years

exchange4media Staff Apr 30, 2020 5:54 PM

Mac Machaiah will have the additional role of President – Special Initiatives

exchange4media Staff Apr 28, 2020 11:58 AM

Guest Column: Ajit Varghese, Global Media Leader, writes why the COVID-19 pandemic would be the single-biggest differentiator that will lead to a better and more sustainable future

Ajit Varghese Apr 27, 2020 8:37 AM

In today's 'Beating All Odd' series, Shekhar Banerjee, Chief Client Officer - West, Wavemaker India, talks to e4m Editor, Naziya Alvi Rahman, about being prepared for post-COVID-19

Naziya Alvi Rahman Apr 9, 2020 8:44 AM

In this edition of 'Beating All Odds', Ajay Gupte, Chief Executive Officer, South Asia, Wavemaker, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 8, 2020 8:32 AM

The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency

Naziya Alvi Rahman Mar 18, 2020 12:38 PM

The rebranding is a part of the agency's endeavour to bring 'Positive Provocation to Life'

exchange4media Staff Mar 12, 2020 7:51 PM

The media, content & tech agency of GroupM announced the 5-part exploration series with Kunal Kapoor as its host

exchange4media Staff Mar 12, 2020 4:28 PM

The pitch has been called for handling the entire ambit of L'Oreal's media services

exchange4media Staff Mar 3, 2020 8:36 AM

Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia

exchange4media Staff Feb 10, 2020 4:44 PM

As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily

exchange4media Staff Feb 6, 2020 1:38 PM

Sharma’s exceptional track record has led to high expectations being set from him in his new role as India CEO of Omnicom Media Group

Naziya Alvi Rahman Jan 31, 2020 8:27 AM

Sharma has already put in his papers at Wavemaker and will succeed Harish Shriyan who resigned from the post last year but is still serving the organization

Naziya Alvi Rahman Jan 30, 2020 9:31 AM

Gupte, who is currently COO of Wavemaker India, takes over from Kartik Sharma who has stepped down to pursue other opportunities

exchange4media Staff Jan 29, 2020 12:32 PM