wavemaker
An august panel of industry leaders spoke about the importance of media quality and best practices in ensuring brand safety and suitability
exchange4media Staff Jun 18, 2021 9:00 AM
Wavemaker India will manage the brand’s traditional and digital media duties including media strategy & planning, media investment, media activation, and content
exchange4media Staff Jun 16, 2021 3:16 PM
Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety
exchange4media Staff Jun 16, 2021 8:42 AM
For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter
Javed Farooqui Jun 10, 2021 8:48 AM
Experts also caution against extending the league further than the Sep-Oct window, which could upset the deals as it may clash with ICC Men's T20 World Cup
Javed Farooqui May 25, 2021 9:20 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff May 22, 2021 7:46 AM
The other agencies pitching for this account included—Publicis, PHD and IPG
Ruhail Amin May 21, 2021 9:05 PM
According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter
Tasmayee Laha Roy Apr 29, 2021 8:44 AM
Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts
Naziya Alvi Rahman Apr 27, 2021 9:04 AM
Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid
Mansi Sharma Apr 22, 2021 8:53 AM
Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list
exchange4media Staff Mar 23, 2021 8:47 PM
Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences
exchange4media Staff Feb 9, 2021 4:43 PM
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Christina Moniz Jan 22, 2021 8:34 AM
Wavemaker India won the mandate following a multi-agency pitch
exchange4media Staff Jan 18, 2021 3:40 PM
Campon took on his role at Dentsu in 2018, where he was working as APAC Client President
exchange4media Staff Jan 18, 2021 11:01 AM
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
Naziya Alvi Rahman Jan 1, 2021 8:57 AM
The account will continue to be handled out of the agency's Gurugram office
exchange4media Staff Dec 18, 2020 9:10 AM
Prior to joining ShareChat, Varghese was the Global President at Wavemaker
exchange4media Staff Dec 9, 2020 11:45 AM
