Pairing creativity with tech, data and commerce skills has propelled WPP's growth numbers to 2019 levels a year ahead of plan, says CEO Mark Read in a chat with e4m

Naziya Alvi Rahman & Mansi Sharma Aug 17, 2021 8:33 AM

We speak to Banerjee, Chief Client Officer & Head – West, Wavemaker India, in part five of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 10, 2021 8:32 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 7, 2021 7:44 AM

We speak to Gupte, CEO, Wavemaker South Asia, in part three of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 6, 2021 8:58 AM

At the Pitch BrandTalk summit 2021, the APAC CEO of Wavemaker also mentioned that purpose is the core pillar of building and growing a brand

exchange4media Staff Aug 2, 2021 8:30 AM

Mondelez India's Deepak Iyer and Anil Viswanathan, Wavemaker's Ajay Gupte, and PhonePe's Sameer Nigam expressed gratitude towards their respective teams and partners over the wins

exchange4media Staff Jul 30, 2021 8:37 AM

Leaders from Wavemaker, Ambuja Cements, ITC, CoinDCX, Luminous Power Technologies’, Dentsu Indi, InMobi, Swiggy, Housing.com, Paisabazaar.com, MiQ, Nepa India, & more, will speak at the conference

exchange4media Staff Jul 30, 2021 8:23 AM

Leaders from Wavemaker, ITC, CoinDCX, Borosil, Danone, Luminous Power Technologies’, JOSH, Dentsu India, and InMobi will speak at the conference

exchange4media Staff Jul 27, 2021 8:31 AM

The agency won the account post multi-agency pitch

exchange4media Staff Jul 26, 2021 4:37 PM

The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal

exchange4media Staff Jul 21, 2021 11:17 AM

At the e4m-GroupM Voice Marketing Conference, Salter, Head of Innovation at Wavemaker, talked about the future of voice in marketing and advertising

exchange4media Staff Jul 17, 2021 8:27 AM

The likes of Prasanth Kumar, CEO, SA, GroupM; Sanja Partalo, EVP, Strategic Development & Partnerships, WPP; and Sarah Salter, Head of Innovation, Wavemaker, will share insights on voice marketing

exchange4media Staff Jul 15, 2021 8:27 AM

Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going

Naziya Alvi Rahman Jul 13, 2021 8:46 AM

Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board

Sonam Saini Jul 8, 2021 8:55 AM

While speaking at the e4m eTechManch conference, Kaganovsky, the Global CTO at Wakemaker, reiterated that investing in AR at the right time will help brands reap its benefits when it goes mainstream

exchange4media Staff Jun 25, 2021 9:14 AM

Domlija, CEO, APAC at Wavemaker, noted that 25-30% growth for APAC came from India alone during the pandemic

Naziya Alvi Rahman Jun 23, 2021 9:21 AM

An august panel of industry leaders spoke about the importance of media quality and best practices in ensuring brand safety and suitability

exchange4media Staff Jun 18, 2021 9:00 AM

Wavemaker India will manage the brand’s traditional and digital media duties including media strategy & planning, media investment, media activation, and content

exchange4media Staff Jun 16, 2021 3:16 PM

Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety

exchange4media Staff Jun 16, 2021 8:42 AM

For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM