LuLu Group takes home ‘Brand of the Year’ honour at e4m IMA South 2026

The brand won 11 metals for its outstanding work, creativity and innovation

by e4m Desk
Published: Sep 3, 2026 10:22 PM | 2 min read

The sixth edition of the Indian Marketing Awards (IMA) South took place on September 3 in Bengaluru, celebrating creativity and excellence in the marketing and advertising industry.
LuLu Group was awarded 'Brand of the Year' and won a total of 11 medals, including 4 golds, 5 silvers, and 2 bronzes for its innovative work.
Other notable winners included Swiggy Instamart, Coromandel, Tata Motors, and MYG, while leading agencies recognized included Bharat Media & Entertainment Group, DIVO, and Flipkart Ads.
The event featured a jury led by Murugavel Janakiraman and Dr. Annurag Batra, along with other industry experts, highlighting the achievements of brands and talent from South India.

The sixth edition of the Indian Marketing Awards (IMA) South was held in Bengaluru today, September 3 at a spectacular awards ceremony, bringing together some of the biggest names from the region’s marketing and advertising industry. The prestigious event celebrated brands, talent, content and platforms that stood out for their creativity, innovation and excellence.

One of the key awards of the night was awarded to LuLu Group that bagged the ‘Brand of the Year’ honour at e4m IMA South 2026. The brand took home 11 metals including 4 golds, 5 silver metals and 2 bronze metals across categories for its outstanding work, creativity and innovation.

The other top brands that won the most metals were Swiggy Instamart, Coromandel, Tata Motors, MYG, while the top agencies that took home the most metals included Bharat Media & Entertainment Group, DIVO, Flipkart Ads, Havas Play and 88GB.

IMA South 2026 recognized and honoured brands, talent, content and platforms from South India for their excellence, innovation and creativity. The awards night was graced by top industry leaders and experts from the advertising and marketing ecosystem in the South.

This year, Murugavel Janakiraman, Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman, TiE Chennai; Vice Chairman, CII Tamil Nadu, was the Jury Chair while the Co-jury Chair is Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media. The other jury members included some of the respected industry leaders, business heads and experts who bring together a wealth of experience from diverse fields.