This is for our teams, mentors & families: Shwetal Basu at Laqshya Pitch Best CMO Awards

Shwetal Basu, Senior Vice President and Head of Brand and Marketing at Polycab India, has been honoured with the CMO Brand Purpose and Impact Award at the Laqshya Pitch Best CMO Awards 2026 held in Mumbai on March 12. The recognition celebrates marketing leaders who have demonstrated strong brand leadership while creating meaningful impact through purpose-driven initiatives.

Basu brings more than 25 years of experience in marketing across diverse industries and is known for building strong consumer centric brands. In her current role at Polycab India, she leads brand strategy, communication and customer engagement with the aim of strengthening the company’s positioning and connect with consumers. Earlier in her career, she played a key role at Shoppers Stop where she led brand communication, loyalty and customer insight initiatives and was instrumental in launching the fashion brand INTUNE. Her expertise spans consumer behaviour, go to market strategy, digital and content marketing and data driven consumer engagement.

Speaking after receiving the award, Basu acknowledged the collective effort behind the recognition. “It is not just our hard work but also the support of our teams, mentors and families. They are the silent supporters behind everything we do,” she said, adding that receiving the honour for brand purpose made the moment even more special as the theme is close to her heart.

The Laqshya Pitch Best CMO Awards recognise marketing leaders who have created impactful campaigns and brand strategies over the past year. Held in Mumbai, the ceremony brought together industry leaders from marketing, media and advertising to celebrate professionals who continue to set new benchmarks for innovation and business impact in India’s marketing landscape.