Elizabeth Venkatraman honoured for marketing brilliance at Laqshya Pitch Best CMO Awards

The Laqshya Pitch Best CMO Awards 2025 was held on September 24 in Mumbai. The award celebrates the exceptional contributions of Chief Marketing Officers (CMOs) in the world of banking, financial services, and insurance (BFSI) sector. Elizabeth Venkatraman, Executive Director & Head of Marketing, Shriram Finance, was honoured as the winner.

These awards honour visionary leaders who have not only elevated their brands but have also driven transformative change in the industry through innovative marketing practices. It highlights the crucial role CMOs play in shaping perceptions, building trust, and driving growth, ensuring BFSI brands remain relevant and connected with customers in an increasingly competitive and evolving digital age.

Venkatraman brings over two decades of leadership across BFSI, digital banking, wealth management, insurance, and consumer marketing. Previously, she spent nearly 16 years with Kotak, where she spearheaded iconic initiatives like Kotak 811, Kotak Silk, and award-winning campaigns that combined innovation with measurable business impact.

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With earlier leadership roles at Kotak Life, Kotak Securities, JobsDB, JWT, and Wipro, she has built a strong reputation for driving customer engagement, brand transformation, and women’s financial empowerment. Venkatraman also serves as Advisor to Yeovil Town Holdings & Football Club.

The Laqshya Pitch Best CMO Awards 2025 celebrated the best marketing professionals in India who have not only navigated their organizations through unprecedented challenges but have also charted new horizons of innovation and customer engagement. This annual celebration honours visionary leaders and brands that serve as a benchmark of excellence, inspiring the next generation of marketers.

The Laqshya Pitch Best CMO Awards aim to honour the best marketing professionals in India and award them for their innovative, creative, and collaborative efforts over the past year. The winners were selected across 13 categories for their exemplary and impactful work throughout 2024.