marketing
sameer seth?blur=25

Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer

Tasmayee Laha Roy 15 hours ago

Tea Valley - WolfzHowl?blur=25

With its brand purposing and strategy expertise, WolfzHowl will create an in-depth consumer connect and high recall for Tea Valley

exchange4media Staff 1 day ago

Netcore - blueshift?blur=25

The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services

exchange4media Staff 1 day ago

Palyerzpot?blur=25

The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision

exchange4media Staff 1 day ago

mascots?blur=25

Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri 1 day ago

Snehil Gautam?blur=25

Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media 

Misbaah Mansuri 1 day ago

Tata Salt Lite?blur=25

In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations

exchange4media Staff Apr 10, 2021 8:02 AM

upstox?blur=25

The first stockbroking firm to partner with IPL, the platform aims to drive equity investment culture in the country with the campaign

exchange4media Staff Apr 10, 2021 7:19 AM

IA - JSW?blur=25

The partnership aims to mentor start-ups working in the arena of Sports, Sports Data, Gaming and e-Sports space and create a holistic ecosystem for them

exchange4media Staff Apr 9, 2021 1:23 PM

Dharmendra Ahuja?blur=25

Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand

Dharmendra Ahuja Apr 8, 2021 9:07 AM

Emaar?blur=25

Radhakrishnan will be responsible for strategic marketing and communications for Emaar Properties, Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment and Emaar Leisure

exchange4media Staff Apr 7, 2021 12:25 PM

Cecil De’ Santa Maria?blur=25

Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year

Misbaah Mansuri Apr 7, 2021 8:24 AM

colive?blur=25

The partnership will involve investor relations, consumer outreach, content marketing and partner engagement across both online & offline platforms for Colive

exchange4media Staff Apr 6, 2021 5:06 PM

Lotus Herbals?blur=25

Designed by HerHQ Media in partnership with Stylecraze & Lotus Herbals, the campaign is a new manoeuvre for women to make their own rules of beauty

exchange4media Staff Apr 6, 2021 2:53 PM

twitter?blur=25

The voice content series will have creative experts talk about all things advertising, content, social media and more

exchange4media Staff Apr 6, 2021 2:16 PM

kunal kishore?blur=25

COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.

Mansi Sharma Apr 6, 2021 8:50 AM

Joy Chatterjee?blur=25

Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery

Misbaah Mansuri Apr 6, 2021 8:28 AM

Sun Pharma?blur=25

The actor is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay in the new campaign conceptualized by Lowe Lintas Mumbai

exchange4media Staff Apr 5, 2021 4:21 PM