Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 1 day ago

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani 1 day ago

Gopalaratnam will lead Resulticks’ efforts to optimize the customer journey, promote best practices in implementing the Resulticks platform, and maximize economic value for clients

exchange4media Staff 2 days ago

The framework has been deployed on Faber India’s corporate website by its digital partner Bottle Openers Digital Solutions

exchange4media Staff 6 days ago

Ace marketers share with us great stories from field visits - chronicling real experiences and insights

Neeta Nair, Christina Moniz & Samarpita Banerjee 6 days ago

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises, tells us more about Big Data and how it can be leveraged in content marketing

Rejo Francis T 6 days ago

Narayanan will report to Amar Nagaram, Head, Myntra Jabong, will focus on Fashion Strategy and continue to lead Revenue for Myntra Jabong

exchange4media Staff 1 week ago

Sumeet will be based in Mumbai and will report to Rohit Bagad, CEO of Inuxu

exchange4media Staff 1 week ago

Ashok Shinde has been appointed as Vice President- Performance, while Alifiya Naik has been appointed as User Experience Director

exchange4media Staff 1 week ago

The brand has launched a digital film that triggers nostalgia by asking millennial influencers about memories of mothers and how she used coconuts in different ways

exchange4media Staff 1 week ago

Ananya features in the brand’s Spring Summer 2019 Campaign, launched today on May 11th featuring t-shirts, tops, sweatshirts and denims

exchange4media Staff 1 week ago

The collection is named Native Spirit and it draws inspiration from imagery and art

exchange4media Staff 1 week ago

We take a look at the various campaigns and offers that brands have come up with for Mother’s Day

exchange4media Staff 1 week ago

ChillOut: For Srivastava, VP- Marketing, Shalimar Paints, the ideal me-time combination is reading, painting, music and tea

Dolly Mahayan 1 week ago

Mathew Job, CEO, Crompton Greaves Consumer Electrical Limited and Vice President of Marketing, Rohit Malkani speak about the new product, taking on the competition, celebrity influencers and more

Shweta Raaj Singh 1 week ago

Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days

Shweta Raaj Singh 1 week ago

Pawar has been appointed as VP-Data, while Vaidya as AVP-Marketing Transformation Consulting

exchange4media Staff 1 week ago

The agency will handle all of Schneider Electric’s business portfolio from their Bangalore office

exchange4media Staff 08-May-2019

Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more

Dolly Mahayan 08-May-2019

The new brand identity is a combination of the logo, symbol, colour scheme, design and words

exchange4media Staff 07-May-2019