marketing
Prior to this, Faraz Sayed was with Tata Motors as Senior Media Manager
Lariane has been appointed as Global Executive Director, Digital Performance Strategy, Growth Marketing and Media at The Estée Lauder Companies Inc
The Mumbai-based storytelling company will create brand-first microdramas, micro-docs, social series and micropodcasts
e4m Staff Aug 31, 2026 12:47 PM
Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications
e4m Staff Aug 31, 2026 11:29 AM
Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations
e4m Staff Aug 31, 2026 11:26 AM
Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar
e4m Staff Aug 31, 2026 11:08 AM
The mandate will see OMD India lead the brand’s media strategy, planning, and execution
e4m Staff Aug 31, 2026 11:03 AM
At Knack RCM, she will oversee the company’s brand positioning and marketing initiatives across channels
e4m Staff Aug 31, 2026 10:08 AM
Angela Zepeda has joined Lucid Motors as Vice President, Global Head of Performance Marketing and Marketing Communications
e4m Desk Aug 31, 2026 10:00 AM
Over the years, the actor has worked with brands including Lay’s, Bewakoof, Syska, Maruti Suzuki True Value, The NEW Shop, Kotak Life
e4m Staff Aug 31, 2026 9:20 AM
Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff
Sandhi Sarun Aug 31, 2026 9:13 AM
CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for
Shantanu David Aug 31, 2026 9:09 AM
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term
Kanchan Srivastava Aug 31, 2026 8:40 AM
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions
Shalinee Mishra Aug 29, 2026 8:52 AM
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
R Chandra Mouli Aug 28, 2026 11:34 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
Prior to this, Tanya Julka was with Roche Diagnostics India, Neighbouring Markets as Head Marketing (Director Marketing)
e4m Desk Aug 28, 2026 11:10 AM
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Ganapathy Viswanathan Aug 28, 2026 10:49 AM
A deep dive with Kapil Sharma, Director, Amazon Ads, on how AI-enabled advertising supports business growth, democratisation of creativity and more
Shantanu David Aug 28, 2026 9:10 AM
For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming
Imran Fazal Aug 28, 2026 9:06 AM
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
Dr Annurag Batra has built his journey as a media entrepreneur with faith, passion, persistence and, above all, a constant eye on the future, writes Ganapathy Viswanathan
Ganapathy Viswanathan Aug 27, 2026 2:26 PM
He was serving as Senior Business Director - Media Buying and Planning
e4m Staff Aug 27, 2026 1:00 PM
Khali’s larger-than-life persona also made him an interesting proposition for advertisers
e4m Staff Aug 27, 2026 11:31 AM
ShareChat and Moj, in partnership with Kantar, launched the ‘State of Microdrama in India’ Report at the Culture Intelligence Summit 2026
e4m Staff Aug 27, 2026 10:49 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Wearables turn profitable, and finance costs fall sharply even as topline stays flat
e4m Staff Aug 26, 2026 6:57 PM
Prior to this, Singh served as Head of Digital Marketing at Reliance Digital
Prior to this, Namrta served as General Manager -Head Marketing and Branding at Superhouse Education
Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence
Vivek Pradeep Rana Aug 26, 2026 6:33 PM
Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery
e4m Staff Aug 26, 2026 4:37 PM
Sanyukta brings two decades of corporate and technology communications experience across India and Southeast Asia
e4m Staff Aug 26, 2026 2:47 PM
Before joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion
e4m Staff Aug 26, 2026 2:45 PM
Court flags risk of customer confusion over similar product packaging
e4m Staff Aug 26, 2026 11:38 AM
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, explores the growing gap between how middle age is experienced today and how businesses market to it
Shveta Singh Aug 26, 2026 9:44 AM