The 'Decoding the 2021 Festive Shopper' report by InMobi reveals that connected consumers in India plan to spend Rs 21,230 on average

exchange4media Staff 7 hours ago

The category spends anywhere between 25% and 30% on marketing in Q3

Simran Sabherwal & Mansi Sharma 10 hours ago

Omnicom's newly-formed 'Team X' will handle the cross-divisional responsibility for the automotive brand's units in 40 global markets

exchange4media Staff 1 day ago

Amit Tiwari, Amit Sethiya, Adil Sanwari, Bharat Arora, & Prashant Dhar spoke on 'Making the most of the festive fervour in a changed market environment,' at e4m-Taboola virtual roundtable

exchange4media Staff 1 day ago

Brands are looking to splurge 20-40% of their annual marketing budgets in Q3

Mansi Sharma 1 day ago

e4m Influencer Marketing Conference: M A Parthasarthy spoke to Nishant Kashikar, Anuja Mishra, Manasi Narasimhan, Gurpreet Singh, Sebastien Caurdron, and Aditya Aima

exchange4media Staff 1 day ago

A primer from Convosight for anyone seeking insights into community marketing

exchange4media Staff 1 day ago

Conceptualised by Dentsumcgarrybowen India, the campaign focuses on reassuring passengers about safe airport experiences and encourages them to travel and reconnect with their loved ones

exchange4media Staff Sep 20, 2021 2:35 PM

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 1:15 PM

Woodward, Global Managing Director, INCA delivered the keynote address at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 9:09 AM

At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns

exchange4media Staff Sep 20, 2021 8:47 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 18, 2021 9:10 AM

The inaugural edition of the Influencer Marketing Conference witnessed an insightful discussion on building brands through influence

exchange4media Staff Sep 18, 2021 9:05 AM

e4M Influencer Marketing Conference: Editor Naziya Alvi Rahman spoke to Manisha Kapoor, Lakshmi Balasubramanian, Sagar Pushp, Viraj Sheth, Shahir Muneer and Vikram Kari

exchange4media Staff Sep 18, 2021 9:00 AM

Greenroom adjudged Best Influencer Marketing Agency

exchange4media Staff Sep 17, 2021 8:41 PM

According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025

exchange4media Staff Sep 17, 2021 2:45 PM

With the actor's active presence on social media, this association will further increase the platform's reach among the South audience

exchange4media Staff Sep 16, 2021 6:26 PM

The conference will showcase a stellar line-up of industry experts who will discuss the landscape of influencer marketing in India

exchange4media Staff Sep 16, 2021 8:52 AM

The agency will amplify the group’s digital marketing & advertising initiatives for its Chennai retail properties - Phoenix Marketcity & Palladium

exchange4media Staff Sep 15, 2021 10:20 AM

Some of the eminent speakers at the event will be Amit Tiwari, Amit Sethiya, Adil Sanwari, Bharat Arora, and Prashant Dhar

exchange4media Staff Sep 15, 2021 8:37 AM