With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good position to leverage the ban on TikTok

Dipali Banka & Tasmayee Laha Roy 19 hours ago

He led marketing for close to three years at the conglomerate

Simran Sabherwal 1 day ago

Sethi was earlier Group Chief Marketing Officer for Eros International

exchange4media Staff 1 day ago

The AI-driven offering is an extension of the existing video content division ‘TWIP’

exchange4media Staff 1 day ago

Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo

Anoop Karumathil Melethil 1 day ago

She replaces Jackie Lee-Joe and is the third person to be appointed as Netflix CMO in less than a year

exchange4media Staff 1 day ago

YAAP's Influencer Marketing Outlook Report 2020 also revealed that 31.7% of influencers find video as the most impactful post format on social media

exchange4media Staff Jul 1, 2020 1:39 PM

Quora India’s Avirup Das & Anjul Tyagi - joined Ruhail Amin, Senior Editor, exchange4media group, discuss how brands can leverage the platform for maximum reach

exchange4media Staff Jul 1, 2020 9:27 AM

With the ban on TikTok, experts foresee a significant spike in the number of YouTubers and Instagramers as influencers are expected to start working on building a more omni-channel presence

exchange4media Staff Jul 1, 2020 9:04 AM

The super specialized digital content company and the media & publishing company have combined their expertise to capitalize on the spike of influencer marketing in the Middle East

exchange4media Staff Jun 30, 2020 6:45 PM

Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale

Simran Sabherwal Jun 30, 2020 8:46 AM

Guest Column: Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life, shares all that the company is doing to ensure they bounce back stronger

Pankaj Gupta Jun 30, 2020 8:25 AM

Through the campaign, #HoneyYogaChallenge, the brand urged everyone to do as many Suryanamaskars as possible

exchange4media Staff Jun 27, 2020 4:00 PM

Sandeep Bhushan, Director & Head, Global Marketing Solutions, Facebook India, takes us through the solutions Facebook is offering advertisers and small businesses during these challenging times

Christina Moniz Jun 27, 2020 11:58 AM

Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building

exchange4media Staff Jun 26, 2020 9:03 AM

The new influencer-led campaign reiterates the importance of creating shareable memories that can be printed and given to others

exchange4media Staff Jun 25, 2020 12:41 PM

Rajesh Jain, Founder & Managing Director, Netcore spells out how to create a Velvet Rope Marketing (VRM) experience for consumers

exchange4media Staff Jun 25, 2020 8:58 AM

Industry experts Jim Sterne, Varij Saurabh, Manthan Kashyap Kompella, Prasad Iyer and Alan Pelz-Sharpe share their views

exchange4media Staff Jun 25, 2020 8:46 AM

Consumers now engage even with offline categories on their smartphones

exchange4media Staff Jun 24, 2020 3:46 PM

Thought leaders Jim Sterne, Varij Saurabh, Manthan Kashyap Kompella, Prasad Iyer and Alan Pelz-Sharpe to share their views

exchange4media Staff Jun 24, 2020 8:57 AM