marketing
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak
The music streaming industry is upbeat that the surge in consumption and positive changes in consumer behaviour will sustain long after the lockdown is over
The agency will be responsible for all the ideation, planning, execution and implementation of Vertel’s integrated marketing communications
exchange4media Staff Mar 31, 2020 3:09 PM
According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats
exchange4media Staff Mar 31, 2020 12:31 PM
Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value
Anjali Thakur Mar 31, 2020 8:32 AM
In the past, Singh has worked with Vertige Marketing, FCB Global and HS Ad India
exchange4media Staff Mar 30, 2020 5:25 PM
Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat
exchange4media Staff Mar 28, 2020 9:21 AM
Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy
Prior to her association with LinkedIn India, Sharma served a 15-year stint with IBM
exchange4media Staff Mar 25, 2020 9:32 AM
The digital agency will also facilitate Marketing Cloud platform for Shwapno to drive customer engagement, online sales and ROI
exchange4media Staff Mar 23, 2020 4:06 PM
Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India
Noel Dsouza Mar 20, 2020 8:33 AM
Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging
Shikha Paliwal Mar 19, 2020 8:36 AM
ITW Catalyst enables the bringing together of brands for mutual associations with research-based collaborations beyond the ordinary
exchange4media Staff Mar 18, 2020 10:00 PM
Buzzoka has also requested influencers to only use information on Coronavirus coming from the Government of India or the World Health Organization
exchange4media Staff Mar 18, 2020 4:14 PM
The former SBI chairman will now report to Ulrik Nehammer, the General Manager of Salesforce APAC
exchange4media Staff Mar 18, 2020 1:27 PM
While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment
Shreshtha Verma Mar 18, 2020 8:37 AM
Bleak times lie ahead for the Hindi film industry in this quarter as Covid-19 outbreak decimates footfalls to the theatres
Tasmayee Laha Roy & Shreshtha Verma Mar 18, 2020 8:12 AM
The campaign also garnered major impressions with over 4.2 million engagements
exchange4media Staff Mar 17, 2020 6:45 PM
The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people
exchange4media Staff Mar 17, 2020 4:15 PM
Murti was previously Managing Partner at ESP Properties, GroupM Media India
exchange4media Staff Mar 17, 2020 12:47 PM
