marketing

DAN-e4m Digital Advertising Conference 2019: Mastering marketing in a post-digital world

At the DAN-e4m Digital Advertising Conference 2019, marketers discuss trends they are bullish on in digital marketing and understanding the pay-to-play game among others

exchange4media Staff 21 hours ago

Uniqlo appoints India Marketing Head ahead of 2019 launch

The Japanese fashion retailer has chosen Shantanu, ex-Senior Brand Manager at Procter & Gamble, Greater China, to head its India marketing operations

Venkata Susmita Biswas 22 hours ago

Former Lowe Lintas Chairman and CCO Arun Iyer launches new VC, Spring Marketing Capital

The VC co-founded by Iyer, Raja Ganapathy ex-Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta, will provide capital and consultancy service to technology start-ups

exchange4media Staff 2 days ago

Kartik Mahadev joins ZEEL as Marketing Head - English Cluster 

His previous stint was with Star Sports where he developed marketing and media strategy

exchange4media Staff 2 days ago

Qoruz connects brands and influencers through its Zero Commission Network

The new avenue allows brands to connect with influencers and celebrities directly, without paying a commission

exchange4media Staff 3 days ago

How learning digital strategies on Google Primer helped a watch startup

Co-Founder of Tsar Watches tells exchange4media how he implemented digital tools & techniques that he learnt on Google Primer app

Venkata Susmita Biswas 6 days ago

CBA to adopt Better Ads Standards worldwide for improved consumer experience online

Nearly 70K consumers agree most annoying ads are similar across countries and regions

exchange4media Staff 1 week ago

Verizon Media and Microsoft expand partnership with global native advertising deal

Through this deal, which launches this month, marketers will gain additional access to 20 per cent more native inventory through Oath Ad Platforms

exchange4media Staff 1 week ago

Mid-Day rides on the comedic magic of Jamie Lever in its digital ad

Lever pulls off ace mimicry of leading celebrities in the ad

Misbaah Mansuri 1 week ago

How Apple lost its India plot

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin 1 week ago

Changes in tech will influence marketing in 2019 in a big way: Report

'Marketers need to keep reinventing to capture their target audience'

exchange4media Staff 1 week ago

Marketers watch out: Trends that will take off in 2019

Industry stalwarts give their predictions for the new year

Misbaah Mansuri 1 week ago

Devendra Deshpande joins Friday Filmworks as Head of Digital Content and IP

In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets.

Venkata Susmita Biswas 1 week ago

White Rivers Media launches e-book- "How digital changed in 365 ways, in 365 days"

The e-book is a year-end review of how the digital industry evolved last year

exchange4media Staff 1 week ago

Trends that could go out of trend in 2019: Rahul Vengalil, What Clicks

Rahul Vengalil, Founder of What Clicks tells us about the trends that would slowly lose its sheen among smart marketers as well as few things which he hopes would change soon

Rahul Vengalil 03-January-2019

Christmas-New Year season fails to bring cheer to flood-hit Kerala OOH industry

Industry players say almost 30-80 per cent billboards in Kerala are still vacant

Neethu Mohan 03-January-2019

Devendra Deshpande of Mindshare Content+ Steps Down

December 31 will be his last working day at Mindshare India. Deshpande joined Mindshare in 2010 as Senior Director-Content at Mindshare Fulcrum.

Venkata Susmita Biswas 29-December-2018

Amul granted some relief from Bombay HC, modifies judgment for broadcasting two TV ads

The bench partly allowed the appeal and allowed Amul to use the two TV commercials after it removes portions disparaging rivals like Kwality Wall’s

exchange4media Staff 29-December-2018

A fitness freak, Ashish Sahni will never miss his workout

Chillout: The Director-Digital Marketing at Peugeot Motors Pvt Ltd loves watching National Geographic Channel, running on the beach and eating chocolate ice-creams

Dolly Mahayan 22-December-2018

CleverTap and SonyLIV partner to improve user experience with video push notifications

By leveraging CleverTap’s Psychographic Segmentation feature, SonyLIV is able to process millions of data points across its entire user base to determine predominant interests of the audience

exchange4media Staff 19-December-2018