marketing
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
Batra was earlier associated with McCormick India as National Customer Marketing Manager
exchange4media Staff 1 day ago
Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group
exchange4media Staff May 23, 2022 9:01 AM
An expansion of the CMO Growth Council, five Global Growth Councils for Progress will tackle global issues identified by the industry
exchange4media Staff May 20, 2022 4:19 PM
Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country
Mansi Sharma May 20, 2022 8:43 AM
At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens
Shantanu David May 19, 2022 8:46 AM
Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
Amit Tiwari May 18, 2022 8:51 AM
Prior to this, he was International Marketing Manager for Global Brand team, Amsterdam, for three years
exchange4media Staff May 17, 2022 3:42 PM
GJP is also working on the UN’s theme of creating gender equality for a sustainable tomorrow
exchange4media Staff May 17, 2022 12:15 PM
The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign
exchange4media Staff May 14, 2022 6:00 PM
This 360-degree campaign echoes Fratini’s ethos of confidence and style
exchange4media Staff May 14, 2022 4:00 PM
The campaign commemorates the brand's 20-year journey in the country
exchange4media Staff May 14, 2022 12:30 PM
The #SelfcarewithFlipkart campaign collaborates with influencers from varied fields
exchange4media Staff May 14, 2022 8:42 AM
Gupta is the first woman leader to spearhead brand marketing for the India business of the company
exchange4media Staff May 13, 2022 5:38 PM
The brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility
exchange4media Staff May 12, 2022 3:51 PM
The #LabsFromHome campaign motivates people to inculcate the habit of preventive health check-up with at-home body test services
exchange4media Staff May 12, 2022 3:13 PM
At e4m Streaming Summit 2022, Katyal, Co-founder, Fandrum, speaks about the company's journey, fan economy and more
exchange4media Staff May 12, 2022 8:30 AM
The brand aims at integrating all the Indian ethical principles and ethos of Ramayana into the products
exchange4media Staff May 11, 2022 5:03 PM
The campaign conveys the brand's promise of being a lifelong ally to learners at every step of their journey along with their mother
exchange4media Staff May 11, 2022 3:42 PM
