CHLEAR fuses traditional advertising with futuristic elements such as AI, Big Data, Localised Content to deliver brand reach, recall and connect

exchange4media Staff 4 hours ago

Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king

Vikas Chawla 11 hours ago

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix

exchange4media Staff Sep 13, 2019 1:17 PM

Madison Media walks away with 9 metals, including a gold

exchange4media Staff Sep 11, 2019 10:26 PM

Funbox offers brands a smart solution to getting their products in front of relevant influencers, build & strengthen meaningful relationships and getting authentic reviews and earned media

exchange4media Staff Sep 11, 2019 6:33 PM

Menon had joined the bank in March 2016

exchange4media Staff Sep 11, 2019 11:29 AM

CVL Srinivas, WPP India Country Manager; Naveen Tewari, Founder & CEO, InMobi Group; and Abhay Singhal, Co-founder, InMobi Group; talk about the association that will “shape the market”

Srabana Lahiri Sep 11, 2019 11:03 AM

The agency will handle a host of B2B & B2C services across the businesses, including the BTL work and circle marketing campaigns

exchange4media Staff Sep 11, 2019 10:38 AM

Shere quit Britannia after being associated with the company for over two decades

Ruhail Amin Sep 11, 2019 10:14 AM

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

Kumar, Chief Operating Officer, Allen Solly, talks about the new 'Own Your Shape' campaign, marketing strategies and the brand's advertising mix

Nafisa Shaheen Sep 9, 2019 8:56 AM

As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more

Anjali Thakur Sep 9, 2019 8:05 AM

Pam Moore, Chief Executive Officer and Founder, Marketing Nutz, underlines the growing impact of the social media platforms when it comes to effective content marketing, and more

exchange4media Staff Sep 4, 2019 2:43 PM

Originally published in www.scatter.co.in: September is a month filled with a myriad of events and trends from which one can gain numerous content marketing opportunities

exchange4media Staff Sep 4, 2019 1:31 PM

Shroff joined Xiaomi India in July 2015 and was responsible for the brand’s advertising, ATL campaigns, creative marketing and overall brand positioning

Dolly Mahayan Sep 4, 2019 12:39 PM

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference

Noel Dsouza Sep 4, 2019 8:56 AM

Social Beat will manage digital communication, including videos, social media across various product verticals of the brand

exchange4media Staff Sep 3, 2019 4:54 PM

At the recent launch of BW Businessworld Marketing Whitebook 2019, brand experts spoke about trends sharing the future of Indian economy

exchange4media Staff Sep 3, 2019 3:06 PM

The campaign leverages the power of influencers and the 'Challenge Yourself' contest has been introduced on Instagram to crowdsource meaningful consumer engagement

exchange4media Staff Sep 3, 2019 2:54 PM

MVS Murthy, Head of Marketing & Digital, TATA Asset Management Ltd. explains why Tata Mutual Fund chose to go the digital way for their campaigns

Shikha Paliwal Sep 3, 2019 9:08 AM