Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies

Neethu Mohan Jan 17, 2020 8:34 AM

Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr

exchange4media Staff Jan 17, 2020 7:31 AM

The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India

exchange4media Staff Jan 15, 2020 3:53 PM

Prior to this, Vyas was Senior Business Director at Mindshare

exchange4media Staff Jan 15, 2020 1:31 PM

Findings are based on Taboola’s analysis of open web search for Bollywood stars which included 50 mn readers, 40 thousand articles, 190 mn page views and 245 mn minutes of reading

exchange4media Staff Jan 15, 2020 9:26 AM

Ruchika has over 18 years of marketing experience across multiple sectors, including financial services, media, travel and consumer goods

exchange4media Staff Jan 14, 2020 12:56 PM

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM

Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more

Neethu Mohan Jan 13, 2020 9:10 AM

The move will help S4 Capital create a stronger presence in Latin America, reports said

exchange4media Staff Jan 9, 2020 9:01 AM

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

Isobuzz will offer solutions to challenges such as identifying the right set of influencers for a brand, along with their followers

exchange4media Staff Jan 7, 2020 11:14 AM

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM

Tatvic Analytics will strategize and implement data-driven marketing campaigns over upGrad's digital channels and programmatic space

exchange4media Staff Jan 3, 2020 3:45 PM

Here's a look at some of the best brands on Twitter and how they stood out in their respective categories

exchange4media Staff Jan 3, 2020 8:20 AM

Gemius Design Studio will be responsible for formulating creative strategy, content creation & design across social media and digital platforms for Prag & Co

exchange4media Staff Jan 2, 2020 11:58 AM

From generating cultural touchpoints and driving social media engagement, COLORS not only built and enhanced consumer engagements across platforms but also won 30+ awards across categories

exchange4media Staff Jan 2, 2020 11:18 AM

In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands

Shreshtha Verma Jan 2, 2020 8:46 AM

Guest Column: Rubeena Singh, CEO, iProspect, says voice marketing will provide the early movers an edge in their marketing efforts this year

Rubeena Singh Jan 2, 2020 8:33 AM

Archana Jain, MD & CEO of PR Pundit, explains how with the rise of influencer marketing, brands will foster a longer-term partnership with micro-influencers to drive home impact with authenticity

Archana Jain Dec 31, 2019 1:35 PM

From shifting trends in content creation, tech in offline & traditional commerce to the emergence of 'phygital' experiences, Ranjit Raina, CEO of Geometry Encompass, shares his predictions for 2020

Ranjit Raina Dec 31, 2019 8:54 AM