marketing
Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer
Tasmayee Laha Roy 15 hours ago
With its brand purposing and strategy expertise, WolfzHowl will create an in-depth consumer connect and high recall for Tea Valley
exchange4media Staff 1 day ago
The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services
exchange4media Staff 1 day ago
The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision
exchange4media Staff 1 day ago
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations
exchange4media Staff Apr 10, 2021 8:02 AM
The first stockbroking firm to partner with IPL, the platform aims to drive equity investment culture in the country with the campaign
exchange4media Staff Apr 10, 2021 7:19 AM
The partnership aims to mentor start-ups working in the arena of Sports, Sports Data, Gaming and e-Sports space and create a holistic ecosystem for them
exchange4media Staff Apr 9, 2021 1:23 PM
Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand
Dharmendra Ahuja Apr 8, 2021 9:07 AM
Radhakrishnan will be responsible for strategic marketing and communications for Emaar Properties, Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment and Emaar Leisure
exchange4media Staff Apr 7, 2021 12:25 PM
Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year
Misbaah Mansuri Apr 7, 2021 8:24 AM
The partnership will involve investor relations, consumer outreach, content marketing and partner engagement across both online & offline platforms for Colive
exchange4media Staff Apr 6, 2021 5:06 PM
Designed by HerHQ Media in partnership with Stylecraze & Lotus Herbals, the campaign is a new manoeuvre for women to make their own rules of beauty
exchange4media Staff Apr 6, 2021 2:53 PM
The voice content series will have creative experts talk about all things advertising, content, social media and more
exchange4media Staff Apr 6, 2021 2:16 PM
COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.
Mansi Sharma Apr 6, 2021 8:50 AM
Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery
Misbaah Mansuri Apr 6, 2021 8:28 AM
The actor is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay in the new campaign conceptualized by Lowe Lintas Mumbai
exchange4media Staff Apr 5, 2021 4:21 PM
