marketing

At the DAN-e4m Digital Advertising Conference 2019, marketers discuss trends they are bullish on in digital marketing and understanding the pay-to-play game among others

exchange4media Staff 21 hours ago

The Japanese fashion retailer has chosen Shantanu, ex-Senior Brand Manager at Procter & Gamble, Greater China, to head its India marketing operations

Venkata Susmita Biswas 22 hours ago

The VC co-founded by Iyer, Raja Ganapathy ex-Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta, will provide capital and consultancy service to technology start-ups

exchange4media Staff 2 days ago

His previous stint was with Star Sports where he developed marketing and media strategy

exchange4media Staff 2 days ago

The new avenue allows brands to connect with influencers and celebrities directly, without paying a commission

exchange4media Staff 3 days ago

Co-Founder of Tsar Watches tells exchange4media how he implemented digital tools & techniques that he learnt on Google Primer app

Venkata Susmita Biswas 6 days ago

Nearly 70K consumers agree most annoying ads are similar across countries and regions

exchange4media Staff 1 week ago

Through this deal, which launches this month, marketers will gain additional access to 20 per cent more native inventory through Oath Ad Platforms

exchange4media Staff 1 week ago

Lever pulls off ace mimicry of leading celebrities in the ad

Misbaah Mansuri 1 week ago

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin 1 week ago

'Marketers need to keep reinventing to capture their target audience'

exchange4media Staff 1 week ago

Industry stalwarts give their predictions for the new year

Misbaah Mansuri 1 week ago

In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets.

Venkata Susmita Biswas 1 week ago

The e-book is a year-end review of how the digital industry evolved last year

exchange4media Staff 1 week ago

Rahul Vengalil, Founder of What Clicks tells us about the trends that would slowly lose its sheen among smart marketers as well as few things which he hopes would change soon

Rahul Vengalil 03-January-2019

Industry players say almost 30-80 per cent billboards in Kerala are still vacant

Neethu Mohan 03-January-2019

December 31 will be his last working day at Mindshare India. Deshpande joined Mindshare in 2010 as Senior Director-Content at Mindshare Fulcrum.

Venkata Susmita Biswas 29-December-2018

The bench partly allowed the appeal and allowed Amul to use the two TV commercials after it removes portions disparaging rivals like Kwality Wall’s

exchange4media Staff 29-December-2018

Chillout: The Director-Digital Marketing at Peugeot Motors Pvt Ltd loves watching National Geographic Channel, running on the beach and eating chocolate ice-creams

Dolly Mahayan 22-December-2018

By leveraging CleverTap’s Psychographic Segmentation feature, SonyLIV is able to process millions of data points across its entire user base to determine predominant interests of the audience

exchange4media Staff 19-December-2018