Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David 17 hours ago

divya Batra?blur=25

Batra was earlier associated with McCormick India as National Customer Marketing Manager

exchange4media Staff 1 day ago

Jiten Mahendra?blur=25

Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group

exchange4media Staff May 23, 2022 9:01 AM


An expansion of the CMO Growth Council, five Global Growth Councils for Progress will tackle global issues identified by the industry

exchange4media Staff May 20, 2022 4:19 PM

sujhata v kumar?blur=25

Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country

Mansi Sharma May 20, 2022 8:43 AM


At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

Shantanu David May 19, 2022 8:46 AM

amit tiwari?blur=25

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

Amit Tiwari May 18, 2022 8:51 AM

Rohit kapoor?blur=25

Prior to this, he was International Marketing Manager for Global Brand team, Amsterdam, for three years

exchange4media Staff May 17, 2022 3:42 PM


GJP is also working on the UN’s theme of creating gender equality for a sustainable tomorrow

exchange4media Staff May 17, 2022 12:15 PM

Wakefit Campaign?blur=25

The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign

exchange4media Staff May 14, 2022 6:00 PM

Flipkart Campaign?blur=25

The #SelfcarewithFlipkart campaign collaborates with influencers from varied fields

exchange4media Staff May 14, 2022 8:42 AM

Ruchika Gupta?blur=25

Gupta is the first woman leader to spearhead brand marketing for the India business of the company

exchange4media Staff May 13, 2022 5:38 PM

Milind Soman?blur=25

The brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility

exchange4media Staff May 12, 2022 3:51 PM

Amitabh Bachchan?blur=25

The #LabsFromHome campaign motivates people to inculcate the habit of preventive health check-up with at-home body test services

exchange4media Staff May 12, 2022 3:13 PM

Samridhi Katyal, Fandrum?blur=25

At e4m Streaming Summit 2022, Katyal, Co-founder, Fandrum, speaks about the company's journey, fan economy and more

exchange4media Staff May 12, 2022 8:30 AM

Raveena Tandon?blur=25

The brand aims at integrating all the Indian ethical principles and ethos of Ramayana into the products

exchange4media Staff May 11, 2022 5:03 PM


The campaign conveys the brand's promise of being a lifelong ally to learners at every step of their journey along with their mother

exchange4media Staff May 11, 2022 3:42 PM