marketing
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
Nicole Fernandes Oct 15, 2026 1:29 PM
Alongside the ratings push, CII has called for GST on television, OTT and music subscriptions to be reduced from 18% to 5%
Imran Fazal Oct 15, 2026 12:16 PM
A unique collaboration brings together Bollywood icon Shah Rukh Khan, Danube Properties, and Air India Express, known for its distinctive aircraft liveries celebrating India's cultural heritage
NATIVE CONTENT Oct 15, 2026 11:09 AM
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?
Shantanu David Oct 15, 2026 9:10 AM
As automation accelerates content production and media planning, rising output expectations, quality checks & fragmented workflows are eating into the time AI was meant to save, say marketing execs
Kanchan Srivastava Oct 15, 2026 9:05 AM
Adarsh Sharma, Co-founder, FS Life, believes that meaningful brand impact begins with the right choice
NATIVE CONTENT Oct 15, 2026 9:01 AM
On Uorfi Javed’s birthday, a look at how she turned unconventional fashion and public attention into brand equity, challenging the traditional rules of celebrity endorsements
Shalinee Mishra Oct 15, 2026 8:59 AM
Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the genuine consumer demand they need
Sandhi Sarun Oct 15, 2026 8:43 AM
With the NMC now outlawing commercial endorsements, per-patient referral models, and performance kickbacks, the playbook must decouple clinical authority from commercial pitches
Shalinee Mishra Oct 14, 2026 6:22 PM
She takes on this role as Vylor begins operating as an independent, publicly traded company following its separation from Corteva
e4m Staff Oct 14, 2026 5:42 PM
His previous stints include roles at Publicis Media, WPP and Magnon Group
e4m Staff Oct 14, 2026 2:46 PM
Guest Column: From Ranveer Singh to Akshay Kumar, brands are using celebrity power to build awareness in a low-involvement category, writes Ganapathy Viswanathan
Ganapathy Viswanathan Oct 14, 2026 11:39 AM
Vijjayendra Agarwal will also be heading Brand, Communications and CSR
e4m Desk Oct 14, 2026 10:45 AM
With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices
Sandhi Sarun Oct 14, 2026 9:26 AM
Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving every ad to approving the systems that create them
Shantanu David Oct 14, 2026 9:16 AM
On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional brand endorser
e4m Staff Oct 14, 2026 8:41 AM
FMCG, BFSI and fintech are driving festive advertising momentum, while brands increasingly prioritise measurable returns, digital, CTV and commerce-led campaigns, says Lalatendu Das
Tasmayee Laha Roy Oct 14, 2026 8:36 AM
Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100
Imran Fazal Oct 14, 2026 8:36 AM
While Sadoun did not identify the two accounts, he was likely referring to Microsoft and PepsiCo
e4m Staff Oct 13, 2026 7:56 PM
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Brij Pahwa Oct 13, 2026 5:13 PM
While Ashish Ashdhir has been named Regional Director - Sales (West), Sameer Bajaj is Regional Director - Sales (North) and Yasser Suhail Director - Strategy
e4m Staff Oct 13, 2026 1:20 PM
Net revenue for the quarter stood at €3.81 billion, up 7.9% from the year-ago period
e4m Staff Oct 13, 2026 12:48 PM
Iyer joins from FanCode, where he served as Director - Brand Marketing
e4m Staff Oct 13, 2026 12:32 PM
Before joining CBRE South Asia, he was associated with KPMG as Director – Brand, Marketing, Social Media & Business Communications
e4m Staff Oct 13, 2026 12:24 PM
The athlete is the latest addition to a list of celebs and sports figures whose official LinkedIn debuts triggered headlines
Shalinee Mishra Oct 13, 2026 10:07 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why PR must move beyond media coverage & demonstrate business impact to earn a bigger role in marketing strategy
Ganapathy Viswanathan Oct 13, 2026 9:25 AM
From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate
Sandhi Sarun Oct 13, 2026 9:17 AM
The two brands are part of the grocery portfolio of Associated British Foods
e4m Staff Oct 12, 2026 2:54 PM
Preethika brings over 15 years of experience across industrial technology and optical solutions
e4m Staff Oct 12, 2026 1:43 PM
Before joining Cheil X, Sinha was with Ogilvy as Category Lead, Sparkling INSWA, a role involving global brands
Imran Fazal Oct 12, 2026 11:03 AM
Prior to the elevation, he served as AGM - Sports Sponsorship & Sales
e4m Staff Oct 12, 2026 9:46 AM
Patrick Finnegan has been associated with General Motors for more than 16 years
Under new ASCI rules, every consumer-facing AI-generated variant must stand on its own, even if master creative was compliant - a practical problem for brands producing adaptations from one campaign
Shantanu David Oct 12, 2026 9:09 AM
Dr Annurag Batra writes how brands and retailers can tap into eastern India’s Durga Puja shopping boom
Annurag Batra Oct 12, 2026 9:03 AM
Creator fees are only the starting point as usage rights and paid amplification add to campaign costs. But when a post becomes an ad, who captures the commercial upside?
Sandhi Sarun Oct 12, 2026 9:02 AM
Monsoon deficit, tighter RBI policy and a stock market sell-off have clouded festive-season planning, putting consumer demand, margins and media spends under scrutiny
Kanchan Srivastava Oct 12, 2026 8:41 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how media planners can balance reach, frequency and engagement to achieve campaign objectives
Ganapathy Viswanathan Oct 12, 2026 8:36 AM
Bhushan moves from DDB Mudra Group, where she served as Associate Vice President – Digital Media Planning and Buying
Akbar moved into the role after serving as GM, Head of Brand Marketing – Youth Segment at XLSMART
e4m Desk Oct 10, 2026 11:42 AM
The company is exploring long-term, commission-based partnerships with professionals and organisations that can introduce its AI-powered business operating platform to SME clients
e4m Staff Oct 10, 2026 11:32 AM
In a social media post, Saurabh Tyagi, Chief Marketing Officer at Deepspatial has said the mandate includes taking Deepspatial’s technology and AI stories beyond conventional media circles
e4m Staff Oct 10, 2026 11:05 AM