FabAlley embraces body positivity with #FabFitsAll campaign
Avon announces Saiyami Kher as face of international brand, Mark
SBI Life's new campaign targets millennials to take insurance as a happy responsibility
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Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical
Outgoing Marketing Head Vipul Prakash of PepsiCo to join MakeMyTrip
Watch: In-video advertising is the near future: Neha Singh Warrier, Mirriad
Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign
The Maddies: MD, Kraft Heinz India on Leveraging Mobile to Deliver Business Objectives
Sankalp Potbhare, MD - South Asia of Kraft Heinz India, will speak on setting the agenda for utilising mobile both as platform and channel to drive gr...
How Do You Track ROI In The Ever-Evolving World Of Influencer Marketing?
While influencer marketing has been present for a few years now, the world is increasingly waking up to its potency, with social media as the driving...
The Maddies 2018 mobile marketing awards is back
The fourth edition of The Maddies Awards 2018 will be held on October 31 in Mumbai
Changing media landscape in rapidly evolving digital world: Deepak Lamba, Worldwide Media
Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space
Watch: Good content engages, entertains and empowers: Sunil Lulla, Balaji Telefilms
Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing ca...
zeotap integrates with Adobe to make deterministic data accessible to advertisers
zeotap’s integration with Adobe is in line with an increasing need to base customer research and outreach on the same datasets and the general desire...
Why TV continues to be the first love of advertisers
Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.
Watch: There is no one way to define great KPI: Sidharth Gowda, Zirca Digital Solutions
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
BW Marketing Whitebook Summit: 99% of disruption to happen in next 10 years: CEO, Raymond
Sanjay Behl of Raymond spoke of how a marketer can calibrate itself differently into leadership, inclusion and dimension, and the role of technology i...
BW Marketing Whitebook Launch: Men shop a lot more secretly, Srinivas Rao, Lifestyle
Industry experts from VANS India, Fossil India, Fujitsu & Adobe India discuss how marketers can tap on the massive headroom for growth as Indian consu...
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Content studios under threat as agencies join the game?
Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators
Digital our biggest revenue source in India: Ashish Trivedi, FreakOut
Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in...
BW Marketing Whitebook Launch: Technology plays a big role in marketing: Experts
Industry experts analysed the latest technology trends in marketing during the launch of BW Businessworld’s Marketing Whitebook in Bengaluru
Watch: Traditional content marketing as effective as it was before: MD, Zirca Digital Solutions
Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations
Watch: Content marketing cuts overall marketing cost: MD, Perfetti Van Melle India
According to Rajesh Ramakrishnan, MD, Perfetti Van Melle India, content marketing is becoming an integral part of the overall mix. He speaks about the...
Design thinking provides an extra edge in relating to the customer: Rahul Ramachandran
Guest Column: Rahul Ramachandran, Manager– Branding, Social Media and Alumni Relations, Great Lakes Institute of Management, Chennai on integrating De...
Watch: Digital evolution cannot happen without quality content: Sunil Kataria
CEO, India & SAARC, Godrej Consumer Products Limited talks about the evolution of content marketing and digital content
LinkedIn introduces Dynamic Ads in Campaign Manager
Dynamic Ads will make it easier for marketers to send personalised ads to every professional in their target audience across LinkedIn
Twitter expands premium video content in Asia Pacific
Twitter announced 12 Indian content collaborations with partners like Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwh...
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji
Your weekly news roundup, a summary of some of the stories to keep an eye on