As per the mandate, Jaquar will collaborate with Social Beat on an integrated digital strategy including social media, digital first campaigns, performance marketing and organic traffic growth

exchange4media Staff 9 hours ago

Former VP of Product Growth, Analytics & i18n at Facebook, Schultz has been promoted to fill the CMO post left vacant after Antonio Lucio's departure last month

exchange4media Staff 18 hours ago

ISSDA's Karan Pahuja and Rohit Kumar were the hosts, while Bruce Clay's Sanjeev Duggal and Ajay Chhabra participated as speakers in the webinar

exchange4media Staff 1 day ago

Parikh will be responsible for the Digital Banking Business P&L and for building a strong digital backbone to support the bank

exchange4media Staff 1 day ago

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

Aman Dhall, who was earlier heading Corporate Communications at PolicyBazaar.com, will move on

exchange4media Staff Sep 25, 2020 6:11 PM

‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes

exchange4media Staff Sep 25, 2020 4:11 PM

Guest Column: Yadav, VP-Growth & Marketing at KhataBook, writes how growth of sports, other than cricket, especially on digital medium, offers marketing opportunities to brands

Ved Prakash Yadav Sep 25, 2020 9:18 AM

Shreya Krishnan, Sr. VP and Head Marketing and Communications at Anviti Insurance Brokers, was recently awarded the ‘Emerging Leader in Marcom’ at e4m PR and Corp Comm Women Achievers Awards 2020

exchange4media Staff Sep 25, 2020 9:07 AM

The partnership will be executed by the agency’s Mumbai team

exchange4media Staff Sep 24, 2020 12:39 PM

Th videos will now be 30-second long instead of 15 seconds

exchange4media Staff Sep 24, 2020 9:09 AM

Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM

Datta comes with over 16 years of experience in senior leadership roles at companies such GREY Worldwide, McCann-Erickson, Ogilvy, and Lowe Lintas

exchange4media Staff Sep 21, 2020 5:08 PM

This year, Indians are willing to spend INR 15,000 on an average for shopping, states the report

exchange4media Staff Sep 21, 2020 3:43 PM

The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM

Mallika Sinha, Senior Manager Marketing Communications at Vestige Marketing, says the PR industry is set to further become digitally strong in the years to come

exchange4media Staff Sep 21, 2020 9:23 AM

The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms

exchange4media Staff Sep 18, 2020 1:37 PM

Vishal Jacob, Chief Digital Officer, Wavemaker, will join Gurmit Singh, General Manager, APAC, Quora, in a one on one discussion on Target Marketing at e4m-Quora webinar tomorrow

exchange4media Staff Sep 17, 2020 4:19 PM

The account is now being handled from Alchemist’s Mumbai office

exchange4media Staff Sep 17, 2020 2:39 PM

The acquisition will help ShareChat and Moj strengthen its content operations, creator engagement and brands solutions

exchange4media Staff Sep 16, 2020 6:01 PM