Amura Marketing Technologies appoints Praveen Kumar as CEO & Paul Dueman as Senior VP- Business

Dueman was previously associated with Indigo Consulting, while Kumar was with Conscient Group

Celebs lose Twitter followers; quality of influencer engagement will improve, say experts

Prime Minister Narendra Modi, Amitabh Bachchan and Shah Rukh Khan lost 3 lakh, 4 lakh, and 3.6 lakh Twitter followers, respectively

Budweiser was the most talked-about FIFA partner: Marketing Director, AB InBev

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

Affiliate marketing company Admitad India bags Housejoy as client

Admitad India is assisting Housejoy in the multiple avenues of the digital marketing landscape

New SAS customer intelligence offering accelerates, automates and streamlines marketing planning activities

Fueled by industry-leading marketing technology, SAS 360 Plan optimizes marketing operations end-to-end

Google Deploys Machine Learning Tools For Advertisers

Its largest deployment of machine learning in ads include: responsive search ad formats, YouTube tools which can better measure marketer’s branding KP...

#ARM Worldwide appoints Kedar Mehendale to lead West Zone operations

Kedar will be responsible for market expansion, new acquisitions and ensuring smooth functioning across #ARM clients

Dainik Jagran Leads at WOW Awards Asia 2018, bagged 5 awards

At the recent WOW Awards Asia 2018, Dainik Jagran bagged 5 awards under Experiential Marketing Category, Group A – 3 Gold, one Silver and a Bronze.

Developing effective content is a sure-shot way of building recall: Ashim Mathur, Dolby

Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories talks about their recent ad campaign, importance of India as a market and more...

CleverTap Mobile Marketing Solution is the first to enter into psychographic segmentation, powered by machine learning

With the power of machine learning, CleverTap leverages psychographic segmentation capabilities to process millions of data points across an entire us...

IPG Group acquires Acxiom Corporation Marketing Solutions business

Acxiom's data analytics and management group will come under IPG's umbrella, however Acxiom will be a stand-alone division associated with IPG Mediabr...

Vodafone moves key ad functions in-house

The company is the latest to move crucial marketing duties in-house, a troubling trend for ad agencies

Tech practices in India evolving faster than any other market: Stephen Tompkins, Essence

Tompkins, VP, Media Activation, APAC, Essence, sees the use of mobile as a huge opportunity in India

Perfetti Van Melle India appoints Rajesh Ramakrishnan as Managing Director

With over 24 years of experience in diverse fields. Rajesh will be responsible for the overall operations of the company for India and Nepal connects with youth through its #DressedToGig campaign

The campaign asked youngsters to dress up for a party, click a picture, and upload it on Instagram using #DressedToGig to win a chance to party at the...

Techमंच: Data alone does not work, human element has to be added: Ravi Santhanam, HDFC (video)

At exchange4media's digital conference TechManch, the CMO spoke about digital disruption and its impact on marketers

Techमंच: Marketers have to behave like entertainers and move like startups: Lloyd Mathias (video)

Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s dig...

Techमंच: Watch Rahul Gautam of Ford India speak on the role of CMOs in a data-driven industry

Gautam, VP, Marketing, Ford India, discussed the importance of marketing, brand building and its relevance in today’s digital world

Google introduces new brands for their advertising products- Google Ads, Google Marketing Platform and Google Ad Manager.

Google AdWords will become Google Ads and will represent a full range of advertising services which Google offers

Digistreet takes over the digital account of Mag+ of MPS

MPS has been actively operating in the publishing technology and services business with offices all over the world after their de-merge from UK publis...

Show more