Manforce Condoms launches campaign with AI brand ambassador Myra Kapoor

Manforce Condoms, a sexual wellness brand under Mankind Pharma, has onboarded an AI model Myra Kapoor as its new brand ambassador. As part of the plan, it has announced the launch of its television commercial introducing Myra.

The video has been launched with the purpose of encouraging conversations around intimacy without any hesitation. It takes a refreshing approach with the AI model that portrays various evocative emotions like desire, passion, love, infatuation, and temptation that cater to the art of seduction for the target audience, stated a press release.

The creation of Myra stems from an extensive brand case study conducted at a prestigious management institute of India. This academic foundation provided crucial insights that led to the conceptualization of an AI character as the brand's new face, offering unprecedented creative possibilities for seasonal campaigns like the current monsoon theme, according to the release.

The entire AI model has been conceptualized and executed by Grapes Worldwide.

On the announcement, Rajeev Juneja, Vice Chairman & Managing Director, Mankind Pharma stated, “We are thrilled to pioneer this exciting frontier in brand communication with Myra’s introduction. At Mankind Pharma, we have always embraced innovation that strengthens our connection with consumers, and AI technology opens up incredible opportunities for creative storytelling. Myra embodies our commitment to pushing boundaries and exploring new avenues of engagement. With an AI character, we have limitless creative possibilities, where campaigns can be more dynamic, responsive, and seamlessly aligned with our brand vision. This monsoon campaign marks just the beginning of what we see as a transformative journey in Manforce’s communication.”

To introduce Myra to the market, Manforce orchestrated a digital competition titled "India's Most Desirable" in strategic partnership with FilterCopy. The competition saw Myra competing against real human participants, with the AI character ultimately winning through online public voting, a testament to the character's immediate appeal and market acceptance.

Elaborating on the initiative, Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide said, “Working with Manforce Condoms for devising Myra was a breakthrough experience for us. Specializing in curating advanced technology, the AI model goes far beyond the ambit of automation to demonstrate human traits. It is in resonance with the vision of the brand, heralding the way forward for more meaningful communication with the audience.”