advertising
Amazon

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform and its impact on the ad sector

Noel Dsouza 1 hour ago

Vinod Cookware

The campaign is also extended to print and digital to give it a complete 360-degree impact

exchange4media Staff 1 day ago

Flying Machine F Lite

The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres

exchange4media Staff 1 day ago

Yogesh Manwani ZEE5 India

Manwani, Head AVOD, News & Stories, ZEE5 India, spoke about how a mobile-first approach is becoming 'mobile-only'

exchange4media Staff Oct 12, 2019 8:20 AM

Bloomingdale Public Relations

Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency

exchange4media Staff Oct 11, 2019 5:05 PM

Ajit Mohan Facebook India

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

snapdeal

The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping

exchange4media Staff Oct 7, 2019 5:24 PM

StephenLI

Li, CEO of OMD APAC, believes India is a priority market not only from the point of view of demand and expectations, but also opportunity

Naziya Alvi Rahman Oct 7, 2019 8:29 AM

BMW

To bring alive this campaign, Ogilvy created a series of films that show the numerous things people miss out on when we delay the prospect of buying a BMW

exchange4media Staff Oct 5, 2019 4:00 PM

BK Rao

BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%

Misbaah Mansuri Oct 4, 2019 8:25 AM

tigershroff

The campaign highlights the brand ethos, which explores the dynamic relationship between a sound mind and a sound body

exchange4media Staff Oct 3, 2019 7:24 PM

CupShup

WROGN leverages CupShup’s corporate network for the launch of their latest collection

exchange4media Staff Oct 3, 2019 3:39 PM

festivals

Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium

Shikha Paliwal Oct 3, 2019 8:47 AM

WARC

The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry

exchange4media Staff Oct 1, 2019 6:59 PM

Bertolli

The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli

exchange4media Staff Oct 1, 2019 1:13 PM

Bata campaign

With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising

exchange4media Staff Sep 30, 2019 4:22 PM

YesBank

The bank partnered with GoQuest Digital Studios as their digital content partner for managing end-to-end content for this campaign

exchange4media Staff Sep 27, 2019 5:13 PM