Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy 1 day ago

The food delivery app has once again pushed its creative boundaries, placing an ad in the matrimonial section and cheekily positioning itself as a prospective brand looking for customers

Shikha Paliwal Aug 20, 2019 8:47 AM

Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

The new campaign is directed by one of UK’s young directors, Courtney Phillips

exchange4media Staff Aug 13, 2019 6:06 PM

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

The 360-degree campaign has been developed by BBDO India

exchange4media Staff Aug 11, 2019 10:00 AM

The campaign has been done by Enormous Brands, and features a young couple who are bantering on the best way to sell their car

exchange4media Staff Aug 10, 2019 9:20 AM

The campaign has been conceptualised by Lowe Lintas

exchange4media Staff Aug 10, 2019 9:16 AM

Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker

exchange4media Staff Aug 10, 2019 8:49 AM

Nanda, Chief Strategy officer, Times OOH, says data, technology and infrastructure are three factors that can make or break any OOH campaign

Anjali Thakur Aug 9, 2019 8:21 AM

According to the original report, released in February 2019, Adex was forecast to grow by 16.4%, but the agency has revised it downwards to 13.4%

exchange4media Staff Aug 8, 2019 6:18 PM

At the 2nd edition of D-CODE by The Advertising Club, 13 industry leaders shared examples of their best creations, one work they admire and three learnings they would want to share with the audience 

exchange4media Staff Aug 8, 2019 8:44 AM

The Club has decided to re-engineer the flagship event into two parts to bring more focus and have key takeaways for the fraternity at large

exchange4media Staff Aug 8, 2019 8:37 AM

The second edition of D-CODE will drive idea exchange between 13 industry gamechangers, showcasing the best digital campaigns

exchange4media Staff Aug 7, 2019 8:26 AM

Of the ads facing action, 69 belonged to the education sector, 41 to healthcare, four to the food & beverages sector and two to personal care

exchange4media Staff Aug 5, 2019 3:15 PM

The campaign is a collaborative effort between the brand marketing team of Xiaomi and MWG-TAG-Bangalore

exchange4media Staff Aug 5, 2019 1:11 PM

The campaign encourages consumers to celebrate freedom from household chores

exchange4media Staff Aug 5, 2019 11:18 AM

Varun Duggirala, Co-founder, Content Chief, The Glitch, shares insights on the IVM podcast, the TG of the show and plans going forward

Noel Dsouza Aug 5, 2019 8:41 AM

The 'Call of the Blue' was launched in August 2018

exchange4media Staff Aug 3, 2019 9:01 AM

The campaign showcases Apte as an entrepreneur who informs her colleague about the benefits of recruiting through online postings as opposed to hiring through referrals

exchange4media Staff Aug 3, 2019 8:19 AM