advertising
zee?blur=25

ZEE5 has recorded that 21% of its viewers are cord cutters and consider ZEE5 to be their primary source of entertainment while 36% of its viewers watch only light content on linear TV

exchange4media Staff 7 hours ago

sabbas joseph?blur=25

The other members that were elected as office bearers of The Advertising Club include Partha Sinha, Vice President, Dr Bhaskar Das, Secretary; Aditya Swamy, Joint Secretary; Shashi Sinha, Treasurer

exchange4media Staff 10 hours ago

asci?blur=25

There has been a flood of advertisements with dubious claims about COVID-19 cures and preventions, says ASCI Chairman Subhash Kamath

exchange4media Staff 1 day ago

media and entertainment?blur=25

The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19

exchange4media Staff 1 day ago

swiggy?blur=25

Continuing its tradition of featuring India’s beloved gulab jamun uncle, Swiggy uses the same plot, barriers and theme this year too

Misbaah Mansuri 1 day ago

The Advertising Club?blur=25

The announcement was made by the Managing Committee at its 66th Annual General Meeting

exchange4media Staff Sep 29, 2020 3:45 PM

Times OOH Cricket Activation?blur=25

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM

cipla?blur=25

The ad film is created by Brand David Communications Pvt. Ltd. and will be showcased across TV as well as digital platforms

exchange4media Staff Sep 26, 2020 4:00 PM

brger?blur=25

Conceptualized by Lowe Lintas Kolkata, the film advocates the usage of modern technology to encounter problems related to waterproofing

exchange4media Staff Sep 26, 2020 9:07 AM

e4m webinar?blur=25

Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio

exchange4media Staff Sep 26, 2020 8:16 AM

e4m webinar?blur=25

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

The Advertising Club?blur=25

The Club and AAAI have unanimously decided to pause the awards for a year due to the pandemic and return the sum of Rs 1.4 crore received through submissions

exchange4media Staff Sep 24, 2020 11:42 AM

car?blur=25

The campaign has been conceptualised and created by Leo Burnett India  

exchange4media Staff Sep 21, 2020 7:01 PM

tribes?blur=25

The company holds expertise in planning and executing election campaigns, candidate profiling and government messaging

exchange4media Staff Sep 21, 2020 3:52 PM

ad club?blur=25

As part of the offer, members can avail themselves of one more year of membership after they pay for a year

exchange4media Staff Sep 21, 2020 2:46 PM

Decoding Target Marketing - How to Market your Brand with Quora?blur=25

The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM

ipl?blur=25

Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far

Neeta Nair Sep 21, 2020 9:23 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

wipro?blur=25

The campaign beautifully captures the story of our frontline heroes as they attempt to keep their loved ones safe at all times

exchange4media Staff Sep 20, 2020 4:00 PM