advertising
Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform and its impact on the ad sector
The campaign is also extended to print and digital to give it a complete 360-degree impact
exchange4media Staff 1 day ago
The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres
exchange4media Staff 1 day ago
Manwani, Head AVOD, News & Stories, ZEE5 India, spoke about how a mobile-first approach is becoming 'mobile-only'
exchange4media Staff Oct 12, 2019 8:20 AM
Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency
exchange4media Staff Oct 11, 2019 5:05 PM
Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds
exchange4media Staff Oct 10, 2019 8:15 AM
The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping
exchange4media Staff Oct 7, 2019 5:24 PM
Li, CEO of OMD APAC, believes India is a priority market not only from the point of view of demand and expectations, but also opportunity
Naziya Alvi Rahman Oct 7, 2019 8:29 AM
To bring alive this campaign, Ogilvy created a series of films that show the numerous things people miss out on when we delay the prospect of buying a BMW
exchange4media Staff Oct 5, 2019 4:00 PM
BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%
Misbaah Mansuri Oct 4, 2019 8:25 AM
The campaign highlights the brand ethos, which explores the dynamic relationship between a sound mind and a sound body
exchange4media Staff Oct 3, 2019 7:24 PM
WROGN leverages CupShup’s corporate network for the launch of their latest collection
exchange4media Staff Oct 3, 2019 3:39 PM
Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium
Shikha Paliwal Oct 3, 2019 8:47 AM
The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry
exchange4media Staff Oct 1, 2019 6:59 PM
The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli
exchange4media Staff Oct 1, 2019 1:13 PM
The campaign has been created by Dentsu Network Advertising Private Limited
exchange4media Staff Sep 30, 2019 5:04 PM
With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising
exchange4media Staff Sep 30, 2019 4:22 PM
The bank partnered with GoQuest Digital Studios as their digital content partner for managing end-to-end content for this campaign
exchange4media Staff Sep 27, 2019 5:13 PM
TOP STORIES
Advertisment
