Prime video?blur=25

Ads will first be introduced on Prime Video content in the US, UK, Germany and Canada, in early 2024

e4m Staff 1 day ago


The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative thinking, say experts

Tanzila Shaikh Sep 22, 2023 9:06 AM


The campaign is about empowering individuals to defy convention and unlock their true and unique potential

e4m Staff Sep 21, 2023 2:58 PM


The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav

e4m Staff Sep 20, 2023 4:29 PM

WC cricket?blur=25

In the year of Cricket viewership on HD reaching a matchless scale, the festive World Cup promises unparalleled brand and business impact for advertisers

NATIVE CONTENT Sep 20, 2023 4:12 PM


#TakingIndiaPlaces is a 360°, digital-first campaign, targeted at the 14-80 years age group

e4m Staff Sep 20, 2023 2:41 PM


According to Taurani, the digital revenues for CWC may prop significantly this year

e4m Staff Sep 18, 2023 5:33 PM


The digital film underscores the crucial role mothers play in ensuring the optimal growth of their children during their formative years

e4m Staff Sep 16, 2023 8:50 AM

Rana Barua?blur=25

Partha Sinha will continue as a member of the managing committee as the immediate past president

e4m Staff Sep 15, 2023 4:23 PM

club mahindra?blur=25

The #HappyHolidaysHappyFamilies campaign has been launched during Asia Cup

e4m Desk Sep 14, 2023 11:39 AM


The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords

Tanzila Shaikh Sep 14, 2023 8:27 AM


Conceptualized by Lowe Lintas Bangalore, the #GrowthNeedsBoth campaign features cricketer R. Ashwin, his wife and their daughters

e4m Desk Sep 13, 2023 3:05 PM

Star Sports?blur=25

2023 broke all viewership records on TV delivering a tournament reach of over 500 million viewers and a 34% increase in TVR compared to 2022, as per BARC

NATIVE CONTENT Sep 12, 2023 6:45 PM

double verify?blur=25

exchange4media and Double Verify organized a roundtable to discuss the impact of media quality in the world of advertising and marketing

e4m Desk Sep 12, 2023 9:03 AM

Mark Read?blur=25

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more

Naziya Alvi Rahman Sep 12, 2023 8:56 AM