advertising
Global advertising growth?blur=25

Digital will account for 52% of total global ad tally in 2020, as per Worldwide Media Forecasts for 2020 by GroupM. The growth rate of global TV advertising will decline to 3.6% in 2019

exchange4media Staff 6 hours ago

GroupM This Year Next Year Report?blur=25

According to GroupM's 'This Year Next Year Worldwide Media Forecast', Indian ad spends growth rate is estimated at more than 12–13% each year from 2020 to 2024

exchange4media Staff 15 hours ago

Advertising?blur=25

The Zenith’s Advertising Expenditure Forecast says global advertisers will increase ad spends by 4.3% in 2020

exchange4media Staff 18 hours ago

Marquees?blur=25

The nominees, announced on Thursday, will vie for the MARQUEES 2019 to be announced on December 12

exchange4media Staff Dec 6, 2019 10:33 AM

Tarun Sinha OLX?blur=25

Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering

Anjali Thakur Dec 6, 2019 8:46 AM

Tata Motors Nexon EV?blur=25

Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle

Tasmayee Laha Roy Dec 5, 2019 9:11 AM

Kantar’s global media trends 2020 report predicts digital paradox DUMMY?blur=25

Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content

exchange4media Staff Dec 3, 2019 3:27 PM

programmatic?blur=25

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

Tata Sky ‘Full Family Jingalala’  campaign?blur=25

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums

exchange4media Staff Dec 2, 2019 2:43 PM

Ola cabs?blur=25

In terms of net loss, the ride-hailing company witnessed a 57% drop from the last financial year

Misbaah Mansuri Dec 2, 2019 9:22 AM

VOOT Kids app?blur=25

The campaign film is created and directed by McCann Worldgroup India. A mix of TV, print, on-air, on-ground activations and digital outreach will drive the brand idea targeting 50-mn households

exchange4media Staff Dec 2, 2019 8:51 AM

2baconil?blur=25

The campaign film was made using the trending vertical video short story format on Facebook to send out a strong message to quit cigarettes this World Heart week

exchange4media Staff Nov 30, 2019 4:00 PM

Sandipan Mondal Zapr?blur=25

At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement

exchange4media Staff Nov 30, 2019 9:40 AM

LV Krishnan TAM?blur=25

At Knowledge Conclave organised by Advertising Club Bangalore, Krishnan, CEO, TAM Media Research, spoke on the 'Science & Art of Data Monetization' to elevate the customer experience

exchange4media Staff Nov 30, 2019 8:51 AM

ASCI?blur=25

Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector

exchange4media Staff Nov 28, 2019 4:09 PM

OYO Raho Mast?blur=25

With an aim to reach 75 million consumers across the country, the campaign will go live across digital channels such as YouTube, Facebook, Instagram, Twitter, Tik Tok and Gaana

exchange4media Staff Nov 28, 2019 9:16 AM

YouTube icon?blur=25

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM

Logicserve Digital ‘Munna Kab Aayega’ campaign?blur=25

The campaign aims to initiate conversations on reproductive health to normalize the use of contraceptives and promotes the importance of planned pregnancy

exchange4media Staff Nov 25, 2019 5:27 PM

Navinn Seksaria?blur=25

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM