advertising
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data
exchange4media Staff 6 hours ago
Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics
The agency behind the campaign is Saatchi & Saatchi Propagate
exchange4media Staff Jul 5, 2020 2:00 PM
The television commercial has been developed by Densu Impact and Isobar has crafted the digital film
exchange4media Staff Jul 4, 2020 8:43 AM
Shah, Vice President, Media Partners Asia, shares interesting insights on how the telecom sector will impact the digital economy
Dipali Banka Jul 3, 2020 8:26 AM
Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading
exchange4media Staff Jul 2, 2020 11:13 AM
Guest Author: Anupama Ramaswamy, National Creative Director, Dentsu Impact, says women are never going to get to equality in office until they get to equality at home
Anupama Ramaswamy Jul 2, 2020 8:45 AM
Shrivastav has been roped in as VP in New Delhi and Pradhan as Brand Strategy Director in Bangalore; the duo will report to Snehasis Bose
exchange4media Staff Jun 30, 2020 7:24 AM
While Paul Anthony has been appointed Secretary, S Balasubramanian has been named Treasurer
exchange4media Staff Jun 29, 2020 9:03 AM
The advertising revenue for the quarter stood at Rs 128.63 crore while the subscription revenue stood at Rs 8.47 crore
exchange4media Staff Jun 29, 2020 8:59 AM
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Noel Dsouza Jun 29, 2020 8:18 AM
Industry players say larger brands will no longer tolerate discriminatory content and social media networks will have to roll out new measures to contain the spread of hate on these platforms
Dipali Banka Jun 29, 2020 8:16 AM
The campaign has been conceptualized by Water Communications
exchange4media Staff Jun 28, 2020 4:00 PM
Dating app OkCupid has launched a new campaign #AllyOfLove
exchange4media Staff Jun 28, 2020 10:00 AM
The two brands, who are major forces in the advertising world, have cited hate speech, divisiveness and racist content on these platforms, as the reason behind their decision
exchange4media Staff Jun 27, 2020 10:06 AM
Vasuta Agarwal, Managing Director - Asia Pacific, InMobi talks about the challenges of programmatic and in-app advertising in India and charting the way forward
Dipali Banka Jun 26, 2020 5:01 PM
On the awards front, Procter & Gamble took home the Brand Marketer of the Decade Award
Misbaah Mansuri Jun 26, 2020 9:01 AM
Perfection is boring, and those who seek it are always unhappy, says the veteran actor in the At Home segment on Day 4
Neeta Nair Jun 26, 2020 8:14 AM
The top 10 advertisers witnessed an increase of 10.26% in ad insertions
exchange4media Staff Jun 26, 2020 8:08 AM
Greater impact to be felt in immediate terms, majority ad buyers and sellers haven’t changed revenue forecasts for Q3 and Q4
Dipali Banka Jun 25, 2020 8:51 AM
