advertising
Net profit at Rs 31.6 cr registered a 201% growth compared to the same quarter last year
exchange4media Staff 10 hours ago
The winners will be announced on February 3, 2021, at a virtual award ceremony
exchange4media Staff 18 hours ago
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Misbaah Mansuri & Noel Dsouza 19 hours ago
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Bringing the campaign to life, Boman Irani plays an avid Team India fan who is the general manager of the hotel where the England cricket team is put up
exchange4media Staff Jan 20, 2021 4:45 PM
The copy of the ad urges team India to 'keep winning and proving the world wrong'
exchange4media Staff Jan 20, 2021 3:18 PM
The move to a new regional position follows six and a half years for Fox as CEO of Ogilvy Australia
exchange4media Staff Jan 20, 2021 12:07 PM
In his past role, Surana was a key member of the team behind the launch of DS Group's ‘Pulse’ candy in India
exchange4media Staff Jan 20, 2021 11:57 AM
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports
Misbaah Mansuri Jan 20, 2021 9:32 AM
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service
Tasmayee Laha Roy Jan 20, 2021 8:29 AM
However, Sebamed cannot compare HUL’s soaps to washing detergents
exchange4media Staff Jan 20, 2021 8:28 AM
Country’s app download growth rate was four-times the global average, according to the report titled ‘Marketing in the era of Mobile’
exchange4media Staff Jan 19, 2021 3:46 PM
Asia’s numero uno YouTuber stated that 2020 got him thinking about his early teenage years and how he climbed the ladder of success despite all the odds & the backlash
exchange4media Staff Jan 19, 2021 2:28 PM
The objective of the campaign is to invoke conversations among the audience about genius beyond cognitive intelligence
exchange4media Staff Jan 19, 2021 1:21 PM
Conceptualised by The Glitch, the campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts
exchange4media Staff Jan 19, 2021 1:06 PM
The brands have been accused of alluding to banned products in their advertisements
exchange4media Staff Jan 19, 2021 11:12 AM
e4m Conclave: Mark Read, CEO, WPP, shared that after being hit by Covid in March last year, the company started seeing growth in India from August-September
exchange4media Staff Jan 19, 2021 9:15 AM
At the 20th edition of the e4m Conclave, Per Pedersen, Founder & Creative at by The Network, shared key lessons for agencies to survive and stay relevant
exchange4media Staff Jan 19, 2021 8:43 AM
