advertising
With consumer sentiment improving and businesses seeing recovery, brands are looking to invest in high impact properties like the IPL to fuel their growth plans for the upcoming festive season
Christina Moniz Aug 3, 2021 10:30 AM
Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers
Sonam Saini Jul 30, 2021 10:39 AM
Hindustan Unilever continues to lead the advertiser’s list in Week 29
exchange4media Staff Jul 30, 2021 8:29 AM
Guest Column: Vidhu Sagar, Managing Director - India, MediaDonuts, outlines the Covid-19 impact on Indian media and how digital overtook print for the first time in India
Vidhu Sagar Jul 29, 2021 3:26 PM
Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory
exchange4media Staff Jul 29, 2021 11:10 AM
Education sector needs to address the white space and have women promoting their brands, opines the industry
Mansi Sharma Jul 29, 2021 8:52 AM
For some people, this book could be a pleasant reading experience. For others, the lessons he learned could ease their way through life, said Narayan
exchange4media Staff Jul 28, 2021 3:12 PM
The contract period runs for three years, during which Sri Lanka is slated to host 9 series
exchange4media Staff Jul 28, 2021 11:42 AM
Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments
Misbaah Mansuri Jul 28, 2021 8:40 AM
The Premier League, the most popular football league that runs across two-thirds of the year, has established itself as a unique marketing platform for brands to reach premium audiences
Christina Moniz Jul 27, 2021 2:39 PM
The conference will be held on Friday, 30th July, from 2 pm
exchange4media Staff Jul 23, 2021 12:17 PM
The agency said its numbers will return to pre-pandemic levels this year
exchange4media Staff Jul 23, 2021 8:57 AM
Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019
exchange4media Staff Jul 22, 2021 12:57 PM
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
exchange4media Staff Jul 20, 2021 9:12 AM
Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising
Sonam Saini Jul 20, 2021 9:01 AM
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Tasmayee Laha Roy Jul 20, 2021 8:54 AM
In addition to a television commercial, the five- week campaign will also promote the newly launched menu across Print, Digital, Social Media, OOH, In-restaurant and via on-ground initiatives
exchange4media Staff Jul 18, 2021 6:00 PM
