advertising

Big-ticket events such as General Elections, the Cricket World Cup, and of course, the Indian Premier League expected to boost advertising this year

exchange4media Staff 13 hours ago

An esteemed group of panelist spoke about how to adapt in the ever-changing media ecosystem at the Pitch Madison Report unveiling in Mumbai

exchange4media Staff 1 day ago

At the unveiling of the Pitch Madison Advertising Report, Sunil Kataria, CEO- India & SAARC, Godrej Consumer Products Limited discussed the need to re-write the rules of the game in the FMCG category

exchange4media Staff 1 day ago

At the launch of Pitch Madison Advertising Report 2019, Vikram Sakhuja, Group CEO, Media & OOH, Madison World, spoke on how media verticals will look in future, 3 disruptive events of the year & more

exchange4media Staff 1 day ago

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff 1 day ago

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz 1 day ago

General Elections and sporting events like the ICC Cricket World Cup to drive ad revenues, says the 17th Pitch Madison Advertising Report

exchange4media Staff 2 days ago

The 2nd edition of the Global CEO Conference will be held on March 18, 2019, in Mumbai with the theme ‘The Connectedness Paradox’

exchange4media Staff 2 days ago

This year’s agenda for Young Lotus contest is inviting ideas to end food wastage

exchange4media Staff 4 days ago

The moment you put five WPP companies together in a campus, the level of collaboration grows exponentially, says the CEO of WPP

Nawal Ahuja 4 days ago

‘Creative Shop’ will help brands convert their Print and TVC adverts to mobile creatives

exchange4media Staff 1 week ago

The monthly active users totalled 321 million in the fourth quarter, down from 326 million in the third quarter

exchange4media Staff 1 week ago

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff 1 week ago

At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff 01-February-2019

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff 01-February-2019

Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019

Vishal Parekh 01-February-2019

The three day advertising and marketing symposium organised by the AAAI and The Advertising Club will facilitate idea exchange on category growth drivers and game changing global trends

exchange4media Staff 30-January-2019

Ahead of 2019 elections, MIB has decided to revise the advertisement rates leading to an increase in rates of around 11% over the rates of 2017.

exchange4media Staff 26-January-2019

Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff 22-January-2019

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff 22-January-2019