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The new product comes at the back of Britannia’s announcement to become a total foods company

exchange4media Staff 1 day ago

The agency has also bolstered its team with key appointments

exchange4media Staff 2 days ago

The signage has been installed at Ambience Mall, Vasant Kunj, Delhi.

exchange4media Staff 3 days ago

With over three decades of experience, Sagar is a highly feted creative professional with multiple domestic and international awards under his belt

exchange4media Staff 6 days ago

Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India walks down memory lane describing some of the best moments spent with the legendary ad man Piyush Pandey

Ajay Gahlaut 1 week ago

Sr. Creative Director, Havas Life Sorento, opens up on the evolving healthcare space, his experience while judging Lions 2018 and whether more pharma players are investing in OTC advertising

Misbaah Mansuri 1 week ago

The pitch will take place in December and the chosen agency will be engaged till March 31, 2019.

exchange4media Staff 1 week ago

User-generated content shared on the social media platform can now be monetised by creators

exchange4media Staff 30-November-2018

The second exchange4media Conclave-South will be held on November 30 at the Taj MG Road Bangalore

exchange4media Staff 29-November-2018

The second edition of exchange4media Conclave- South will be held on November 30 at Taj MG Road Bangalore

exchange4media Staff 23-November-2018

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas 20-November-2018

Programmatic ad spend to grow 19% next year, reaching US$84bn

exchange4media Staff 19-November-2018

Considering Twitter to be the conversational layer of Internet, VP & MD, Asia-Pacific, Twitter talks on how India due to its vibrant user base, turns out to be a perfect platform

exchange4media Staff 16-November-2018

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas 16-November-2018

The film was launched in India in partnership with SAWA, the Global Cinema Advertising Association, and UFO Moviez with the support of renowned changemakers and celebrities

exchange4media Staff 13-November-2018

In the second State of the Video report, GroupM delivered many valuable insights into the industry-wide changes that are shaping the video ecosystem

exchange4media Staff 12-November-2018

A weekly round-up of all stories that made headlines this week

exchange4media Staff 10-November-2018