advertising
greenply?blur=25

Designed by Ogilvy, the 'E-0 chuno, Khulke Saans Lo' campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods

exchange4media Staff 9 hours ago

mascots?blur=25

Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri 9 hours ago

Snehil Gautam?blur=25

Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media 

Misbaah Mansuri 9 hours ago

BARC?blur=25

As per the weekly data, Lizol maintained its number one position this week as well

exchange4media Staff Apr 9, 2021 3:53 PM

ad agency?blur=25

Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery

Misbaah Mansuri Apr 8, 2021 8:42 AM

torcai?blur=25

TorcAI’s advanced platform brings in a fresh approach to enhance ROI by combining transparency with control, says Rohit Verma, CEO of TorcAI Digital

exchange4media Staff Apr 7, 2021 3:26 PM

Sportstar Aces?blur=25

The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners

exchange4media Staff Apr 7, 2021 1:48 PM

tV?blur=25

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

twitter?blur=25

The voice content series will have creative experts talk about all things advertising, content, social media and more

exchange4media Staff Apr 6, 2021 2:16 PM

hindware?blur=25

Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler

exchange4media Staff Apr 4, 2021 6:00 PM

gulf oil?blur=25

The #GulfDhonixDhoni ad draws a parallel between the cricketer and Gulf Pride’s consistent performance over the years

exchange4media Staff Apr 3, 2021 7:39 AM

amazon?blur=25

As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019

exchange4media Staff Apr 2, 2021 7:59 AM

vgaurd?blur=25

The 360-degree campaign has been launched on television and is being amplified through various mediums of the media

exchange4media Staff Apr 1, 2021 4:27 PM

inmobi?blur=25

The company is reportedly planning to list at Nasdaq by the end of the fourth quarter of this calendar year and expecting a $14-15 billion valuation, according to media reports

exchange4media Staff Apr 1, 2021 9:35 AM

cannes?blur=25

While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year

Misbaah Mansuri Apr 1, 2021 8:25 AM

unstereotype?blur=25

A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes

Misbaah Mansuri Mar 31, 2021 8:54 AM

ecommerce?blur=25

The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping

Javed Farooqui Mar 31, 2021 8:14 AM

wpp?blur=25

Other founding members include Hindustan Unilever (Champion), Diageo, Publicis Groupe, Havas Group, ASCI, AAAI, The Advertising Club and Samhita Social Ventures

exchange4media Staff Mar 30, 2021 6:25 PM