As part of the mandate, the agency will be responsible for planning and buying across all offline and online platforms for their corporate and need-based campaigns

exchange4media Staff Apr 8, 2020 1:09 PM

IMPACT's Neeta Nair speaks with Abhik Santara, ex-President, Mumbai and Kolkata at Ogilvy on the launch of his agency ^ Atom

Neeta Nair Apr 8, 2020 8:31 AM

Acharya joins from ZenithOptimedia India, where he headed media buying nationally and was responsible for strategic business planning

exchange4media Staff Apr 7, 2020 6:51 PM

Dong, the President of Ad-Vice Software & Consulting Inc and a member of CPA, will share his insights on the topic ‘Recession & Disaster Proofing Your Agency'

exchange4media Staff Apr 7, 2020 8:52 AM

Sam Balsara, Chairman and Managing Director, Madison World, pens a tribute for the late Goutam Rakshit, the Founder & MD of Advertising Avenues, who passed away on Tuesday

Sam Balsara Apr 4, 2020 12:26 PM

The WPP CEO emphatically stated that how companies behave during the times of crisis can determine the bonds they forge with their consumers

exchange4media Staff Apr 3, 2020 9:16 AM

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

exchange4media Staff Apr 3, 2020 8:32 AM

Guest Column: Pradeep Guha, the Managing Director of 9X Media, recollects the fond memories of working with the late Goutam Rakshit, the adman's wisdom and his impeccable sense of humour

Pradeep Guha Apr 2, 2020 8:36 AM

Industry colleagues remember him as a fearless adman, a guide & an inspiration

exchange4media Staff Apr 1, 2020 6:31 PM

The veteran adman breathed his last at his Mumbai residence on Tuesday night

exchange4media Staff Apr 1, 2020 2:07 PM

The music streaming industry is upbeat that the surge in consumption and positive changes in consumer behaviour will sustain long after the lockdown is over

Sanstuti Nath Apr 1, 2020 8:24 AM

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM

With advertisers delaying campaigns, what could the impact of the COVID-19 pandemic and the lockdown on the Indian media and advertising industry mean?

Simran Sabherwal Mar 30, 2020 8:46 AM

Goswami, President of the News Broadcasters Federation, says broadcasters are scaling up coverage and this requires more infrastructure, more people, more resources

Tasmayee Laha Roy Mar 28, 2020 4:36 PM

Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat

exchange4media Staff Mar 28, 2020 9:21 AM

The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes

exchange4media Staff Mar 27, 2020 8:45 AM

According to early estimates, the sector could face up to 15% dip in business in the short term

Ruhail Amin Mar 25, 2020 8:44 AM

As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out

Shikha Paliwal Mar 25, 2020 8:34 AM

Radio industry experts elaborate on the appeal made by AROI to the government to restore economic stability, and the challenges they are enduring due to the COVID-19 pandemic

Noel Dsouza Mar 25, 2020 8:29 AM

The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it

Anjali Thakur Mar 24, 2020 8:20 AM