advertising
As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month
exchange4media Staff 20 hours ago
Pandey spoke to Srabana Lahiri on the sidelines of the festival, candid as ever, and helped sum up the festival as he has traditionally done for us
We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds
The campaign aims to raise awareness about the perils of congestion and pollution in cities, and talks about the need to build parks
exchange4media Staff 4 days ago
Parmar has been one of the brains behind campaigns such as SaregamaCarvaan, Fogg perfume body spray, McDonalds, Bajaj Electricals, TATA Capitals, Cadbury Eclairs and KenStar
exchange4media Staff 6 days ago
The CEO of Unilever said agencies with a track record of purpose-washing won’t work on the company’s brands
exchange4media Staff 6 days ago
Rao will make 10-second no-audio films in vertical shoot format for Facebook Thumbstoppers
An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars
The new campaign will have a multimedia release encompassing television, digital, print and on-ground activations
exchange4media Staff 1 week ago
Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day
The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange
exchange4media Staff 1 week ago
Contract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have led to a loss of Rs 7 crore
The brand alignment decision was made without going through the pitch process
exchange4media Staff 1 week ago
Asia Pacific ad spend to grow 4% in 2019, taking total investment to US$216 billion
exchange4media Staff 1 week ago
Sneha Walke-VP, Special Projects and South Head, exchange4Media, selected as Managing Committee member
exchange4media Staff 1 week ago
Santosh Padhi, CCO and Co-founder of Taproot Dentsu, talks about what the agency is sending to Cannes this year and what he thinks about India’s overall chances at the festival
‘53% of the world’s internet users are located in the Asia-Pacific region’
exchange4media Staff 12-June-2019
Conceptualised and created by Leo Burnett India, the campaign says ‘No Tweet Is Too Small, When We Tweet Together’
exchange4media Staff 12-June-2019
The 32nd annual Cannes Predictions has a list of top 20 contenders for the industry’s most prestigious global awards
exchange4media Staff 12-June-2019
The digital video campaign #CricketDateWithDad leverages father-children relationship close on the heels of Father’s Day and is in sync with the Cricket World Cup
exchange4media Staff 12-June-2019
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