advertising
Devika Sharma, Director - APAC O&O Business, InMobi, delivered the keynote address in which she spoke about creating content that captivates
exchange4media Staff 1 day ago
As per the partnership, Taboola will exclusively power native ads across the digital properties of Yahoo, which will offer its extensive scale and reach in return
exchange4media Staff Nov 29, 2022 1:41 PM
Considering the economic scenario, advertising budgets will be cut marginally, but digital AdEx will not be impacted much, say experts
Kanchan Srivastava Nov 28, 2022 8:35 AM
Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
Naziya Alvi Rahman Nov 23, 2022 4:26 PM
The business will be handled out of the agency’s Gurgaon headquarters
exchange4media Staff Nov 23, 2022 3:31 PM
‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments
exchange4media Staff Nov 21, 2022 6:24 PM
The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16
exchange4media Staff Nov 19, 2022 8:43 AM
Harris was a Jury member at the Cannes Lions in 2015, in the Effectiveness Category and was also president of the AAAI in 2010
exchange4media Staff Nov 18, 2022 4:47 PM
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
Tanzila Shaikh Nov 17, 2022 9:05 AM
The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better
Kanchan Srivastava Nov 16, 2022 8:55 AM
The TVC is part of the brand’s 360-degree campaign ‘zameen se judey’
exchange4media Staff Nov 15, 2022 4:03 PM
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Kanchan Srivastava Nov 15, 2022 8:54 AM
The automobile major’s account is currently being handled by dentsu
Sonam Saini Nov 15, 2022 8:39 AM
