IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy 1 day ago

Nazara’s game and POKKT deliver more than 1.18 billion brand views for Parle-G in just two months

exchange4media Staff 2 days ago

This year’s jury meet to award the best radio ads was chaired by Ramakrishnan Ramamurthi, Chief Executive, Polycab

Noel Dsouza 2 days ago

ASCI upheld complaints against a total of 145 advertisements out of the 180 it evaluated

exchange4media Staff 3 days ago

#TheUnusualGift campaign consists of three digital films

exchange4media Staff 4 days ago

The #Just25 campaign comprises five TVCs inspired by the 25 year olds of today

exchange4media Staff 4 days ago

At the ongoing Goafest 2019, we asked young delegates from the industry what makes them prouder of their work, an award or social media validation?

exchange4media Staff 6 days ago

The campaign has been planned by Taproot Dentsu and will be launched across all media channels and platforms

exchange4media Staff 6 days ago

Bhasin, Chairman & CEO - South Asia of Dentsu Aegis Network talks about the widened scope of Goafest and what non-participants are missing

Srabana Lahiri 1 week ago

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff 1 week ago

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh 1 week ago

In support of new approach, the company has launched Data Firehose as a service solution and taps Viacom, Time Inc. and Hearst veteran Adam Solomon as CMO

exchange4media Staff 1 week ago

Media reports suggest that the revision in guidelines has taken place because of Cannes Lions’ partnership with the Unstereotype Alliance

exchange4media Staff 1 week ago

At YouTube’s annual flagship event Brandcast, CEO Susan Wojcicki said India has 265 million monthly active users

exchange4media Staff 1 week ago

This year, the festival is scheduled to take place at Montreux on the picturesque Lake Geneva in Switzerland on April 25, 2019

exchange4media Staff 1 week ago

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur 1 week ago

Shaan, Jonita Gandhi and Mohammed Irfan to perform at the 3-day extravaganza

exchange4media Staff 05-April-2019

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy 04-April-2019

The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge

exchange4media Staff 01-April-2019

Renowned cricketer Virender Sehwag, Bollywood actors Pankaj Tripathi, Kalki Koechlin and Siddhant Chaturvedi and global advertising maven Gordon Bowen amongst speakers

exchange4media Staff 01-April-2019