advertising
Digital will account for 52% of total global ad tally in 2020, as per Worldwide Media Forecasts for 2020 by GroupM. The growth rate of global TV advertising will decline to 3.6% in 2019
exchange4media Staff 6 hours ago
According to GroupM's 'This Year Next Year Worldwide Media Forecast', Indian ad spends growth rate is estimated at more than 12–13% each year from 2020 to 2024
exchange4media Staff 15 hours ago
The Zenith’s Advertising Expenditure Forecast says global advertisers will increase ad spends by 4.3% in 2020
exchange4media Staff 18 hours ago
The nominees, announced on Thursday, will vie for the MARQUEES 2019 to be announced on December 12
exchange4media Staff Dec 6, 2019 10:33 AM
Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering
Anjali Thakur Dec 6, 2019 8:46 AM
Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle
Tasmayee Laha Roy Dec 5, 2019 9:11 AM
Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content
exchange4media Staff Dec 3, 2019 3:27 PM
Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google
exchange4media Staff Dec 3, 2019 8:40 AM
As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums
exchange4media Staff Dec 2, 2019 2:43 PM
In terms of net loss, the ride-hailing company witnessed a 57% drop from the last financial year
Misbaah Mansuri Dec 2, 2019 9:22 AM
The campaign film is created and directed by McCann Worldgroup India. A mix of TV, print, on-air, on-ground activations and digital outreach will drive the brand idea targeting 50-mn households
exchange4media Staff Dec 2, 2019 8:51 AM
The campaign film was made using the trending vertical video short story format on Facebook to send out a strong message to quit cigarettes this World Heart week
exchange4media Staff Nov 30, 2019 4:00 PM
At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement
exchange4media Staff Nov 30, 2019 9:40 AM
At Knowledge Conclave organised by Advertising Club Bangalore, Krishnan, CEO, TAM Media Research, spoke on the 'Science & Art of Data Monetization' to elevate the customer experience
exchange4media Staff Nov 30, 2019 8:51 AM
Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector
exchange4media Staff Nov 28, 2019 4:09 PM
With an aim to reach 75 million consumers across the country, the campaign will go live across digital channels such as YouTube, Facebook, Instagram, Twitter, Tik Tok and Gaana
exchange4media Staff Nov 28, 2019 9:16 AM
As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube
Shreshtha Verma Nov 28, 2019 8:21 AM
The campaign aims to initiate conversations on reproductive health to normalize the use of contraceptives and promotes the importance of planned pregnancy
exchange4media Staff Nov 25, 2019 5:27 PM
At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’
exchange4media Staff Nov 22, 2019 6:57 PM
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