advertising
Designed by Ogilvy, the 'E-0 chuno, Khulke Saans Lo' campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods
exchange4media Staff 9 hours ago
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
As per the weekly data, Lizol maintained its number one position this week as well
exchange4media Staff Apr 9, 2021 3:53 PM
On digital, the sector witnessed the highest growth of 91% YoY in ad insertions
exchange4media Staff Apr 9, 2021 8:45 AM
Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery
Misbaah Mansuri Apr 8, 2021 8:42 AM
TorcAI’s advanced platform brings in a fresh approach to enhance ROI by combining transparency with control, says Rohit Verma, CEO of TorcAI Digital
exchange4media Staff Apr 7, 2021 3:26 PM
The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners
exchange4media Staff Apr 7, 2021 1:48 PM
Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue
Sonam Saini Apr 7, 2021 8:57 AM
The voice content series will have creative experts talk about all things advertising, content, social media and more
exchange4media Staff Apr 6, 2021 2:16 PM
Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler
exchange4media Staff Apr 4, 2021 6:00 PM
The #GulfDhonixDhoni ad draws a parallel between the cricketer and Gulf Pride’s consistent performance over the years
exchange4media Staff Apr 3, 2021 7:39 AM
As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019
exchange4media Staff Apr 2, 2021 7:59 AM
The 360-degree campaign has been launched on television and is being amplified through various mediums of the media
exchange4media Staff Apr 1, 2021 4:27 PM
The company is reportedly planning to list at Nasdaq by the end of the fourth quarter of this calendar year and expecting a $14-15 billion valuation, according to media reports
exchange4media Staff Apr 1, 2021 9:35 AM
While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year
Misbaah Mansuri Apr 1, 2021 8:25 AM
A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes
Misbaah Mansuri Mar 31, 2021 8:54 AM
The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping
Javed Farooqui Mar 31, 2021 8:14 AM
Other founding members include Hindustan Unilever (Champion), Diageo, Publicis Groupe, Havas Group, ASCI, AAAI, The Advertising Club and Samhita Social Ventures
exchange4media Staff Mar 30, 2021 6:25 PM
