advertising

As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month

exchange4media Staff 20 hours ago

Pandey spoke to Srabana Lahiri on the sidelines of the festival, candid as ever, and helped sum up the festival as he has traditionally done for us

Srabana Lahiri 1 day ago

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh 2 days ago

The campaign aims to raise awareness about the perils of congestion and pollution in cities, and talks about the need to build parks

exchange4media Staff 4 days ago

Parmar has been one of the brains behind campaigns such as SaregamaCarvaan, Fogg perfume body spray, McDonalds, Bajaj Electricals, TATA Capitals, Cadbury Eclairs and KenStar

exchange4media Staff 6 days ago

The CEO of Unilever said agencies with a track record of purpose-washing won’t work on the company’s brands

exchange4media Staff 6 days ago

Rao will make 10-second no-audio films in vertical shoot format for Facebook Thumbstoppers

Priyaankaa Mathur 1 week ago

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy 1 week ago

The new campaign will have a multimedia release encompassing television, digital, print and on-ground activations

exchange4media Staff 1 week ago

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh 1 week ago

The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange

exchange4media Staff 1 week ago

Contract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have led to a loss of Rs 7 crore

Neeta Nair 1 week ago

Asia Pacific ad spend to grow 4% in 2019, taking total investment to US$216 billion

exchange4media Staff 1 week ago

Sneha Walke-VP, Special Projects and South Head, exchange4Media, selected as Managing Committee member

exchange4media Staff 1 week ago

Santosh Padhi, CCO and Co-founder of Taproot Dentsu, talks about what the agency is sending to Cannes this year and what he thinks about India’s overall chances at the festival

Neeta Nair 1 week ago

Conceptualised and created by Leo Burnett India, the campaign says ‘No Tweet Is Too Small, When We Tweet Together’

exchange4media Staff 12-June-2019

The 32nd annual Cannes Predictions has a list of top 20 contenders for the industry’s most prestigious global awards

exchange4media Staff 12-June-2019

The digital video campaign #CricketDateWithDad leverages father-children relationship close on the heels of Father’s Day and is in sync with the Cricket World Cup

exchange4media Staff 12-June-2019

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