advertising

OOH to grow at 12-15% in 2019: Posterscope India

Big-ticket events such as General Elections, the Cricket World Cup, and of course, the Indian Premier League expected to boost advertising this year

exchange4media Staff 13 hours ago

PMAR 2019: Time for the media ecosystem to change strategies and adapt: Industry leaders

An esteemed group of panelist spoke about how to adapt in the ever-changing media ecosystem at the Pitch Madison Report unveiling in Mumbai

exchange4media Staff 1 day ago

FMCG has always been about excellent mass-market brand building: Sunil Kataria, CEO, GCPL

At the unveiling of the Pitch Madison Advertising Report, Sunil Kataria, CEO- India & SAARC, Godrej Consumer Products Limited discussed the need to re-write the rules of the game in the FMCG category

exchange4media Staff 1 day ago

TRAI tariff, web measurement & data privacy will be big disrupters of 2019: Vikram Sakhuja

At the launch of Pitch Madison Advertising Report 2019, Vikram Sakhuja, Group CEO, Media & OOH, Madison World, spoke on how media verticals will look in future, 3 disruptive events of the year & more

exchange4media Staff 1 day ago

Sam Balsara takes ad industry's #10YearChallenge

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff 1 day ago

Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz 1 day ago

PMAR 2019: Cheer for industry; ad market likely to grow 16.4%

General Elections and sporting events like the ICC Cricket World Cup to drive ad revenues, says the 17th Pitch Madison Advertising Report

exchange4media Staff 2 days ago

ISA Conference'19: Top leaders to decode what ‘digital connectedness’ means for businesses

The 2nd edition of the Global CEO Conference will be held on March 18, 2019, in Mumbai with the theme ‘The Connectedness Paradox’

exchange4media Staff 2 days ago

FCB Interface tailored the theme for Adfest’s 2019’s Young Lotus contest

This year’s agenda for Young Lotus contest is inviting ideas to end food wastage

exchange4media Staff 4 days ago

Our industry is going through structural change, not structural decline: Mark Read

The moment you put five WPP companies together in a campus, the level of collaboration grows exponentially, says the CEO of WPP

Nawal Ahuja 4 days ago

Ventes Avenues launch new service, 'Creative Shop'

‘Creative Shop’ will help brands convert their Print and TVC adverts to mobile creatives

exchange4media Staff 1 week ago

Twitter Q4 results: Driven by video, ad revenue up by 23%

The monthly active users totalled 321 million in the fourth quarter, down from 326 million in the third quarter

exchange4media Staff 1 week ago

Idea's new campaign gives tricks on using live streaming to bring about positive changes

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff 1 week ago

Measurement is a big challenge in digital advertising space: Shashi Sinha, IPG Mediabrands

At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff 01-February-2019

Kedar Apte’s mantra for great ad: Grab attention, create recall value, deliver a message

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff 01-February-2019

Trends propelling native advertising in 2019

Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019

Vishal Parekh 01-February-2019

Presented by Viacom18, Goafest 2019 to be held on April 11, 12 & 13

The three day advertising and marketing symposium organised by the AAAI and The Advertising Club will facilitate idea exchange on category growth drivers and game changing global trends

exchange4media Staff 30-January-2019

MIB hikes advertisement rates for private TV channels

Ahead of 2019 elections, MIB has decided to revise the advertisement rates leading to an increase in rates of around 11% over the rates of 2017.

exchange4media Staff 26-January-2019

Google to make online advertising for elections more transparent

Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff 22-January-2019

Mindshare Fulcrum expands and trains team to tackle HUL Digital Mandate

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff 22-January-2019