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ZEE5 has recorded that 21% of its viewers are cord cutters and consider ZEE5 to be their primary source of entertainment while 36% of its viewers watch only light content on linear TV
exchange4media Staff 7 hours ago
The other members that were elected as office bearers of The Advertising Club include Partha Sinha, Vice President, Dr Bhaskar Das, Secretary; Aditya Swamy, Joint Secretary; Shashi Sinha, Treasurer
exchange4media Staff 10 hours ago
There has been a flood of advertisements with dubious claims about COVID-19 cures and preventions, says ASCI Chairman Subhash Kamath
exchange4media Staff 1 day ago
The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19
exchange4media Staff 1 day ago
Continuing its tradition of featuring India’s beloved gulab jamun uncle, Swiggy uses the same plot, barriers and theme this year too
The announcement was made by the Managing Committee at its 66th Annual General Meeting
exchange4media Staff Sep 29, 2020 3:45 PM
The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation
Noel Dsouza Sep 29, 2020 8:28 AM
The ad film is created by Brand David Communications Pvt. Ltd. and will be showcased across TV as well as digital platforms
exchange4media Staff Sep 26, 2020 4:00 PM
Conceptualized by Lowe Lintas Kolkata, the film advocates the usage of modern technology to encounter problems related to waterproofing
exchange4media Staff Sep 26, 2020 9:07 AM
Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio
exchange4media Staff Sep 26, 2020 8:16 AM
Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy
exchange4media Staff Sep 25, 2020 7:53 AM
The Club and AAAI have unanimously decided to pause the awards for a year due to the pandemic and return the sum of Rs 1.4 crore received through submissions
exchange4media Staff Sep 24, 2020 11:42 AM
The campaign has been conceptualised and created by Leo Burnett India
exchange4media Staff Sep 21, 2020 7:01 PM
The company holds expertise in planning and executing election campaigns, candidate profiling and government messaging
exchange4media Staff Sep 21, 2020 3:52 PM
As part of the offer, members can avail themselves of one more year of membership after they pay for a year
exchange4media Staff Sep 21, 2020 2:46 PM
The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences
exchange4media Staff Sep 21, 2020 9:26 AM
Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far
Neeta Nair Sep 21, 2020 9:23 AM
Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers
Nafisa Shaheen Sep 21, 2020 9:15 AM
The campaign beautifully captures the story of our frontline heroes as they attempt to keep their loved ones safe at all times
exchange4media Staff Sep 20, 2020 4:00 PM
