advertising
As Meta trims manual placements, Google introduces new budget controls, Amazon offers AI-led campaign buying, advertisers are confronting a changing definition of control. Here's what the changes mean
As Puja season stretches the festive window, brands are building work from Bengal, not just for it, treating regional culture as a source of creative ideas
Marketing leaders weigh in on how brands selling infrequently purchased products balance customer acquisition, brand building and measurable business returns
Rai brings two decades of experience across advertising sales, business development, broadcasting and digital media
The Council will create opportunities for collaboration, experimentation, mentorship and the exchange of ideas across disciplines and generations
Guest Column: Dr. Sandeep Goyal explores 4 rules of how to maximize Hirameki in marketing
With retail partnerships and creator commissions, YouTube is moving deeper into India's commerce ecosystem; questions remain about advertising budgets, creator earnings & who really drives a purchase
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how consumers are no longer reliant on advertising or dealership visits to find out about vehicles
Ganapathy Viswanathan 1 day ago
From UNIQLO’s celebrity-led fleece campaign to Taneira’s take on festive dressing, brands are using humour, product storytelling and familiar cultural cues to connect with consumers
Sandhi Sarun Oct 17, 2026 9:25 AM
Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise questions about how much control they really gain
Shantanu David Oct 17, 2026 8:37 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines why festive advertising alone cannot drive purchases without the right design, quality and value
Ganapathy Viswanathan Oct 17, 2026 8:01 AM
Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identified through a technical evaluation
Imran Fazal Oct 16, 2026 8:57 AM
Nestlé India, Marico, Colgate-Palmolive, Dabur and Polycab have reported higher advertising outlays; this comes at a time when consumer goods companies are facing renewed pressure on margins
Sandhi Sarun Oct 16, 2026 8:46 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that despite restrictions on direct advertising, liquor brands continue to find ways to stay in the consumer's mind
Ganapathy Viswanathan Oct 16, 2026 8:03 AM
Revenue from operations grew 52.8% year-on-year to ₹9,898.9 crore in the September quarter
e4m Staff Oct 15, 2026 7:26 PM
The group’s revenue from operations rose to ₹1,45,880 crore, while its net loss narrowed marginally by ₹178 crore to ₹8,468 crore
e4m Staff Oct 15, 2026 6:23 PM
According to AAAI, the Media Council will provide a forum for agencies to engage on issues affecting the media business
e4m Staff Oct 15, 2026 5:32 PM
The allotment covers advertising space on the external part of the terminal at Shirdi Airport
e4m Staff Oct 15, 2026 4:19 PM
As part of the ‘Mandap on Wheels’ campaign, a beautifully decorated wedding mandap travelled across key parts of Gurgaon, bringing the visual richness of an Indian wedding into the urban landscape
e4m Staff Oct 15, 2026 2:56 PM
As per the publisher, the 6.4% year-on-year decline in ad revenue in Q2 FY27 was on account of Navratri shifting from the September quarter last year to the December quarter this year
e4m Staff Oct 15, 2026 2:53 PM
Industry body estimates that India’s media and entertainment sector could reach $64 billion by 2033 at its current growth rate of 9%
Imran Fazal Oct 15, 2026 12:37 PM
Alongside the ratings push, CII has called for GST on television, OTT and music subscriptions to be reduced from 18% to 5%
Imran Fazal Oct 15, 2026 12:16 PM
A unique collaboration brings together Bollywood icon Shah Rukh Khan, Danube Properties, and Air India Express, known for its distinctive aircraft liveries celebrating India's cultural heritage
NATIVE CONTENT Oct 15, 2026 11:09 AM
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?
Shantanu David Oct 15, 2026 9:10 AM
Adarsh Sharma, Co-founder, FS Life, believes that meaningful brand impact begins with the right choice
NATIVE CONTENT Oct 15, 2026 9:01 AM
Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the genuine consumer demand they need
Sandhi Sarun Oct 15, 2026 8:43 AM
The broader representation is intended to strengthen collaboration across the industry
e4m Staff Oct 14, 2026 10:12 PM
With the NMC now outlawing commercial endorsements, per-patient referral models, and performance kickbacks, the playbook must decouple clinical authority from commercial pitches
Shalinee Mishra Oct 14, 2026 6:22 PM
Guest Column: From Ranveer Singh to Akshay Kumar, brands are using celebrity power to build awareness in a low-involvement category, writes Ganapathy Viswanathan
Ganapathy Viswanathan Oct 14, 2026 11:39 AM
With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices
Sandhi Sarun Oct 14, 2026 9:26 AM
Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving every ad to approving the systems that create them
Shantanu David Oct 14, 2026 9:16 AM
Bloomberg Media’s Global Chief Commercial Officer discusses India’s appetite for trusted journalism, opportunities for Indian brands, and the commercial potential of live events and video
Ruhail Amin Oct 14, 2026 9:15 AM
TRAI's latest performance report shows a mixed picture for broadcasting. The pay DTH subscriber base is slipping, FM radio ad income has dropped sharply, and the pay-TV channel count has held steady
e4m Staff Oct 14, 2026 8:56 AM
On Gautam Gambhir’s birthday, a look at the campaigns, brand partnerships and advertising choices that have shaped his journey as an unconventional brand endorser
e4m Staff Oct 14, 2026 8:41 AM
FMCG, BFSI and fintech are driving festive advertising momentum, while brands increasingly prioritise measurable returns, digital, CTV and commerce-led campaigns, says Lalatendu Das
Tasmayee Laha Roy Oct 14, 2026 8:36 AM
Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100
Imran Fazal Oct 14, 2026 8:36 AM
While Ashish Ashdhir has been named Regional Director - Sales (West), Sameer Bajaj is Regional Director - Sales (North) and Yasser Suhail Director - Strategy
e4m Staff Oct 13, 2026 1:20 PM
Participants presented their portfolios and received candid one-on-one feedback from a panel of the industry’s senior creative leaders
e4m Staff Oct 13, 2026 1:03 PM
Dabur’s Vice President and Head of Media says YouTube’s newspaper campaign highlights why marketers should combine the strengths of different media
e4m Staff Oct 13, 2026 12:43 PM
Kartik Khanna and Rehan Dadachanji are Founders of The Starter Labs, which was partially acquired by Zoo Media in 2022
e4m Staff Oct 13, 2026 12:08 PM
As Starlink, Jio & Airtel services await clearance for commercial operations, the connectivity tussle raises an unfamiliar question for advertisers: what changes when the internet comes from space?
Shantanu David Oct 13, 2026 9:26 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why PR must move beyond media coverage & demonstrate business impact to earn a bigger role in marketing strategy
Ganapathy Viswanathan Oct 13, 2026 9:25 AM
From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into advertising real estate
Sandhi Sarun Oct 13, 2026 9:17 AM
Unlike the IPL and ICC tournaments, which benefit from concentrated viewer interest and established sponsorship frameworks, bilateral series have more variable commercial appeal
Imran Fazal Oct 13, 2026 8:38 AM