Receiving this award is very special: Mahesh Koppad at Laqshya Pitch Best CMO Awards

Mahesh Koppad, Chief Marketing Officer India at Balkrishna Industries Ltd., has been honoured with the CMO Brand Purpose and Impact Award at the Laqshya Pitch Best CMO Awards 2026 held in Mumbai on March 12. The recognition celebrates marketing leaders who have demonstrated strong brand leadership while driving meaningful business and consumer impact.

Koppad has played a significant role in shaping brand strategy and marketing initiatives for Balkrishna Industries in India. With more than 14 years of experience across ecommerce and FMCG sales and marketing, he has built a reputation as a strategic marketer and brand builder. Over the course of his career, he has led P and L responsibilities, marketing mix and brand strategy for leading brands such as Amazon Prime, Tata Salt, Saffola Oils and Nihar Naturals. His experience spans managing large portfolios and investments while building consumer centric brands that deliver sustained growth.

Speaking after receiving the award, Koppad thanked the jury and highlighted the company’s evolving brand journey. “I would like to thank the jury for this esteemed award. Receiving this award in front of all of you truly makes it special. This year has been a milestone for all of us at BKT as we announced our transformation from a global off highway brand to a consumer facing brand. Our brand purpose is our promise to consumers in this new segment and like our brand promise Elevate Your Drive this award has truly elevated my drive.”

The Laqshya Pitch Best CMO Awards recognise marketing leaders who have created impactful campaigns and brand strategies over the past year. Held in Mumbai, the ceremony brought together industry leaders from marketing, media and advertising to celebrate professionals who continue to push boundaries and set new benchmarks for innovation and effectiveness in India’s marketing landscape.