Muthoot FinCorp CMO Rajesh Balachandran honoured at Laqshya Pitch BFSI Marketer Awards
The award recognises Balachandran's two-year tenure leading the brand's transformation, with a focus on digital marketing and strengthening its position as a gold loan specialist
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Published: Sep 24, 2025 5:44 PM | 1 min read
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The Laqshya Pitch BFSI Marketer 2025 Awards recognised, honoured, and celebrated the game-changers in the marketing industry for their exceptional contributions of Chief Marketing Officers (CMOs) in the world of banking, financial services, and insurance (BSFI) sector. Rajesh Balachandran, Chief Marketing Officer at Muthoot FinCorp, was honoured with the ‘BFSI Marketer Award’.
Balachandran is the CMO of Muthoot FinCorp, where he has been leading the brand’s transformation over the last two years. He has focused on strengthening Muthoot FinCorp position as India’s original gold loan specialist, driving digital-first marketing and creating strong customer and community connect.
Prior to Muthoot FinCorp, he was with Vodafone Idea Limited as Vice President of Marketing. With over two decades in marketing, Balachandran blends creativity with execution to build impactful brands.
The Laqshya Pitch BFSI Marketer 2025 Awards celebrated the best marketing professionals in India for their creativity, innovation, and impact over the past year. The awards aim to honour the best marketing professionals in India and award them for their innovative, creative, and collaborative efforts over the past year.
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