muthoot-fincorp
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
The award recognises Balachandran's two-year tenure leading the brand's transformation, with a focus on digital marketing and strengthening its position as a gold loan specialist
e4m Staff Sep 24, 2025 5:44 PM
Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance with pan-India campaigns, and more
Sunidhi Vijay Sep 12, 2025 9:15 AM
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and more
Simran Sabherwal Jul 23, 2025 9:10 AM
The campaigns highlight the simple process of obtaining Business and Two-Wheeler Loans by making a call to MFL
e4m Staff Oct 28, 2024 11:57 AM
The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction
e4m Staff Aug 12, 2024 5:36 PM
Havas Media's Bengaluru unit will drive media duties of the brand across OOH, digital, TV, print, and on-ground activations
This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India
e4m Staff Jun 7, 2024 12:46 PM
The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports
exchange4media Staff Mar 27, 2023 10:06 AM
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Shantanu David May 18, 2022 8:39 AM
The ‘mera gold loan, mera interest’ campaign will be amplified across TV, digital, social media & OOH integrations during the IPL season
exchange4media Staff Apr 16, 2022 8:43 AM
The gold loan scheme was launched by actor Vidya Balan at a virtual event held on Monday, 15th March 2021
exchange4media Staff Mar 16, 2021 1:38 PM
The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms
exchange4media Staff Feb 11, 2020 7:08 PM