Royal Challengers Bangalore ropes in Muthoot Fincorp as title sponsor

The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms

e4m by exchange4media Staff
Published: Feb 11, 2020 7:08 PM  | 3 min read
Royal Challengers Bangalore and Muthoot Fincorp

Royal Challengers Bangalore, today, announced a 3-year partnership with Muthoot Fincorp Ltd, a part of the Muthoot Pappachan Group, popularly known as Muthoot Blue, a diversified conglomerate in the financial services industry. Muthoot Fincorp is one amongst the largest Gold Loan companies in India. The partnership of title sponsor for the marquee T20 team includes the heavily valued “jersey-front” logo placement, which will be prominent on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms.

The partnership will commence in February 2020 and represents a step forward with Muthoot Fincorp partnering with one of the most dynamic brands in the country. Royal Challengers Bangalore’ features international superstars including Captain Virat Kohli, AB De Villiers, Yuzvendra Chahal, Aaron Finch, Umesh Yadav, Navdeep Saini, among others, forming the core of an exciting team. The partnership also offers both the partners the opportunity to strengthen their consumer connect with millions of audiences across India and help in achieving a stronger brand recall.

Royal Challengers Bangalore Chairman, Sanjeev Churiwala said, “We, at Royal Challengers Bangalore are pleased to be associating with Muthoot Fincorp Ltd, Muthoot Blue, as our title sponsor, as they bring passion and core values that we as a brand believe in. We are positive that both Royal Challengers and Muthoot Fincorp Ltd, Muthoot Blue, will be able to channelize this collaboration in a brilliant way.”

Elaborating on the Group’s deep connection with sports, Thomas George Muthoot, Director, Muthoot Pappachan Group and Director of Muthoot Fincorp Ltd. said, “Our aim has been to empower human ambitions by providing support to the spirit of the individuals who strive to surpass numerous hindrances and attain their goals. Sports have the power to bring out sportsman spirit and the passion in an individual and transcend the barriers of socio-economic status, language, religion and culture. Muthoot Pappachan Group has been closely connected with several sports in various capacities.

“Further we believe that T20 has played a crucial role in enhancing the opportunity for more & more young Indians to make a proud career in Cricket. With several players being identified from different parts and even remote corners of the country to showcase their talent at the revered arena, the tournament has immensely motivated & given avenues to the youngsters in India since its inception. We are proud to join hands with Royal Challengers Bangalore for T20 and will endeavour to support the players in every way possible.”

To further amplify the association, RCB players will be part of special promotional offers for fans/consumers. Muthoot Fincorp Ltd will also enable opportunities for cricket fans to meet RCB’s star performers. Additionally, RCB players will also be seen endorsing Muthoot Fincorp Ltd products in a TV commercial.

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