Colgate’s Smile Icon will be visible across a variety of touchpoints throughout the tournament

exchange4media Staff 3 hours ago


As part of the partnership, on every six scored and a wicket taken, viewers can give a missed call to the Sleepwell toll-free number and exchange their old mattress for a discount of up to Rs 5800

exchange4media Staff 3 hours ago

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Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season

Christina Moniz 10 hours ago


The campaign focuses on MPL’s T20 season ticket and will be run on TV and digital mediums

exchange4media Staff 1 day ago


The platform for sports integrity solutions will also provide a risk assessment to the cricketing body, driven by intelligence and data-driven insights

exchange4media Staff 1 day ago


SEVEN is also the official Kitting/Clothing partner, Associate Sponsor and the Official Merchandise Partner of the Chennai Super Kings

exchange4media Staff Sep 16, 2020 6:41 PM

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Launches digital campaign on social media platforms and a unique paint shade, ‘CSK Yellow’ in line with the association

exchange4media Staff Sep 16, 2020 5:48 PM


This season’s panel will feature Dean Jones, Scott Styris, Graeme Swann, Brett Lee and Brian Lara  

exchange4media Staff Sep 16, 2020 5:06 PM

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The radio network will offer exclusive interactions with players, match updates, contests, podcasts, virtual meet and greet session, amongst other features

exchange4media Staff Sep 16, 2020 3:08 PM


The syndicated study delves into how brands can exploit the opportunity in a relatively new version of the tournament

exchange4media Staff Sep 16, 2020 12:17 PM

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OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

Noel Dsouza Sep 16, 2020 9:14 AM


Dream11 IPL is expected to have record-breaking viewership and the highest number of sponsors

Dipali Banka Sep 16, 2020 9:05 AM


The recently-appointed CEO of Carat India, Anita Kotwani, discusses her new role, her focus on driving growth for the agency and more

exchange4media Staff Sep 16, 2020 8:35 AM


As Associate Sponsor of the team, Stylam’s logo will feature on the trousers of the team

exchange4media Staff Sep 15, 2020 5:17 PM


The brand has teamed up with Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals and Royal Challengers Bangalore as their licensed audio partner

exchange4media Staff Sep 15, 2020 2:42 PM


The streaming platform for South Asian content will air 60 matches of the tournament between September 19 and November 10

exchange4media Staff Sep 15, 2020 12:23 PM