ipl-2020
sponsorship?blur=25

It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game

Ruhail Amin Dec 8, 2020 8:35 AM

IPL?blur=25

Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season ever

exchange4media Staff Nov 20, 2020 4:32 PM

IPL 2020?blur=25

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar

Sonam Saini Nov 12, 2020 9:08 AM

TV?blur=25

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

Hotstar IPL?blur=25

The innovation will allow users to video chat with friends while watching the Live Stream of matches all on a single screen

exchange4media Staff Nov 7, 2020 1:48 PM

kotak?blur=25

The campaign also aims to amplify the launch of Kotak MyTeam Debit and Credit cards

exchange4media Staff Nov 3, 2020 11:59 AM

asci?blur=25

Complaints against eight such advertisements have been registered over the past one month

exchange4media Staff Nov 3, 2020 8:55 AM

Candyman?blur=25

Through this campaign, the brand endeavours to become an inclusive part of consumers at home, cricket watching experience

exchange4media Staff Oct 31, 2020 8:44 AM

aalok Bhan?blur=25

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year

Misbaah Mansuri Oct 28, 2020 9:12 AM

dream11?blur=25

The app experienced a surge of 44.4% traffic volume of active users during the opening match

exchange4media Staff Oct 27, 2020 6:04 PM

Ola Food?blur=25

The food ordering app has also launched catchy anthems for the fans of the IPL

exchange4media Staff Oct 27, 2020 3:38 PM

my11 circle avik das kanungo?blur=25

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter

Misbaah Mansuri Oct 27, 2020 8:14 AM

Sunfeast?blur=25

The film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’

exchange4media Staff Oct 24, 2020 8:58 AM

IPL?blur=25

As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament

Sonam Saini Oct 23, 2020 8:49 AM

IPL?blur=25

While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario

Ruhail Amin Oct 21, 2020 9:07 AM

Fan Week?blur=25

As part of the celebrations, some fans will get to interact with their favourite Dream 11 IPL 2020 players

exchange4media Staff Oct 20, 2020 4:12 PM

Sparx?blur=25

The brand has taken sponsorship of Super 4s on IPL and is betting big on digital media

exchange4media Staff Oct 20, 2020 2:59 PM

IPL 2020?blur=25

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

sanjog gupta?blur=25

The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM