Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

'Beating All Odds'- Shekhar Banerjee, Wavemaker India?blur=25

In today's 'Beating All Odd' series, Shekhar Banerjee, Chief Client Officer, Wavemaker India, talks to e4m Editor, Naziya Alvi Rahman, about being prepared for the time after the COVID-19 lockdown

Naziya Alvi Rahman 1 day ago

Beating All Odds?blur=25

In this edition of 'Beating All Odds', Ajay Gupte, Chief Executive Officer, South Asia, Wavemaker, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 8, 2020 8:32 AM

Beating All Odds, Shamsuddin Jasani, Isobar?blur=25

In today's edition of 'Beating All Odds' series, Shamsuddin Jasani, Group MD, Isobar South Asia, speaks to e4m Editor Naziya Alvi Rahman, about strategising to ensure clients are future-ready

Naziya Alvi Rahman Apr 7, 2020 8:14 AM

Beating All Odds?blur=25

In the third part of our series — Beating All Odds — Priti Murthy, CEO of OMD India, spoke to Naziya Alvi Rahman, Editor, exchange4media

Naziya Alvi Rahman Apr 6, 2020 8:12 AM

Beating All Odds?blur=25

In the second part of our series — Beating All Odds — Ashish Bhasin, CEO APAC & Chairman India, DAN spoke to Naziya Alvi Rahman, Editor, exchange4media

Naziya Alvi Rahman Apr 3, 2020 7:28 AM

M A Parthasarathy?blur=25

M A Parthasarathy, CEO, South Asia, Mindshare, spoke to Naziya Alvi Rahman, Editor, exchange4media, on the impact of the COVID-19 outbreak as part of our new series – Beating All Odds

Naziya Alvi Rahman Apr 1, 2020 8:34 AM

Titan Madison?blur=25

The account size is estimated to be around Rs 300 crore. Madison has been handling Titan since 2017

Naziya Alvi Rahman Mar 18, 2020 3:54 PM

Loreal India?blur=25

The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency

Naziya Alvi Rahman Mar 18, 2020 12:38 PM

Partha Sinha, Times Group?blur=25

Prior to this, Sinha was Vice-Chairman and Managing Director of McCann Worldgroup

Naziya Alvi Rahman Mar 9, 2020 9:14 AM

Anita Kotwani?blur=25

Kotwani is believed to be taking up a new assignment in the next few months

Naziya Alvi Rahman Mar 9, 2020 7:47 AM

Kartik Sharma?blur=25

Sharma’s exceptional track record has led to high expectations being set from him in his new role as India CEO of Omnicom Media Group

Naziya Alvi Rahman Jan 31, 2020 8:27 AM

Kartik Sharma?blur=25

Sharma has already put in his papers at Wavemaker and will succeed Harish Shriyan who resigned from the post last year but is still serving the organization

Naziya Alvi Rahman Jan 30, 2020 9:31 AM

Dabur?blur=25

Starcom India is the incumbent agency. The pitch is expected to close soon

Naziya Alvi Rahman Jan 22, 2020 12:15 PM

Faye D Souza?blur=25

Firework TV is a short-video social networking platform. Formal announcement likely by next week

Naziya Alvi Rahman Jan 21, 2020 7:33 AM

TV?blur=25

NTO 2.0 restricts DPOs from changing the LCN of channels. This will prevent DPOs from placing channels out of genre and negotiating money from broadcasters for 'correct placement'

Naziya Alvi Rahman Jan 17, 2020 7:36 AM

anand?blur=25

DAN CEO Bhadkamkar talks about his plans to leverage the agency's strong creative and digital capabilities & make more acquisitions in 2020

Naziya Alvi Rahman Jan 15, 2020 9:29 AM

TV?blur=25

Broadcasters believe NTO 2.0 is a disruption that will destabilise the industry business. On the other hand, TRAI claims it will fix the gaps that the first one did not; consumer bills will go down

Naziya Alvi Rahman & Sonam Saini Jan 13, 2020 7:59 AM

TRAI?blur=25

According to TRAI Secretary SK Gupta, at the time of NTO implementation, broadcasters were up in arms claiming that it will harm the industry but broadcasters and DPOs ended up profiting from it

Naziya Alvi Rahman & Sonam Saini Jan 10, 2020 7:04 PM

News?blur=25

The Hindi News viewership in rural and urban markets has gone up by 27% and 32% respectively, reveals BARC data

Naziya Alvi Rahman Jan 9, 2020 9:04 AM