Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

Reckitt?blur=25

The pitch process that reportedly kicked off a couple of weeks ago is part of the company’s annual global review; Initiative of IPG Mediabrands is the incumbent agency

Naziya Alvi Rahman Nov 29, 2019 1:55 PM

R Sridhar?blur=25

R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers

Naziya Alvi Rahman Nov 28, 2019 9:04 AM

Star Disney Mindshare?blur=25

Industry sources claim the Rs 350-400 crore account will continue to be managed by Mindshare India. All leading agencies including Publicis and OMD participated in the pitch

Naziya Alvi Rahman Nov 22, 2019 5:20 PM

Sorrell?blur=25

S4 Capital Executive Chairman Sir Martin Sorrell spoke to exchange4media about his expansion plans in India with focus on digital, his reasons for staying away from traditional media and more

Naziya Alvi Rahman Nov 22, 2019 9:17 AM

Diwali?blur=25

Expected to close on a growth rate in the single digit, the country’s biggest festival came as a saviour for the industry struggling due to a slowdown in the economy

Naziya Alvi Rahman Nov 7, 2019 9:07 AM

Manjula Tiwari Cover Story?blur=25

For Manjula Tiwari, CEO, Future Style Lab, marketing is all about spending on the right store location, understanding your customer and targeting them the right way

Naziya Alvi Rahman Oct 10, 2019 8:18 AM

StephenLI?blur=25

Li, CEO of OMD APAC, believes India is a priority market not only from the point of view of demand and expectations, but also opportunity

Naziya Alvi Rahman Oct 7, 2019 8:29 AM

Times?blur=25

Sources claim Arora had put in his papers more than a month ago. October 1 is believed to have been his last day with the organisation

Naziya Alvi Rahman Oct 3, 2019 8:53 AM

publicis?blur=25

As Publicis transitions from a traditional holding company to a platform designed for the marketer of a connected age, Groupe COO & Publicis Media CEO Steve King speaks on India's role in this journey

Naziya Alvi Rahman Aug 12, 2019 9:00 AM

Star?blur=25

The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India

Naziya Alvi Rahman Aug 6, 2019 8:34 AM

HeroMotoCorp?blur=25

The pitch is expected to see participation from all leading agencies, including IPG and Dentsu, claimed sources. The incumbent agency is Wavemaker

Naziya Alvi Rahman Jul 23, 2019 2:50 PM

Lodestar?blur=25

Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV

Naziya Alvi Rahman May 16, 2019 3:32 PM

shekhar banerjee?blur=25

Banerjee, Managing Partner, Wavemaker India, says the reach of TV will be on the rise and the choices in the future will depend on how efficiently we build this reach

Naziya Alvi Rahman Feb 12, 2019 9:15 AM

Collage?blur=25

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman Feb 1, 2019 4:15 PM

honda?blur=25

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman Jan 25, 2019 8:14 AM

IRS?blur=25

Kerala floods, Kumbh Mela, delay in funding, increased sample size and a more elaborate process believed to be some of the reasons behind the delay

Naziya Alvi Rahman Jan 14, 2019 8:08 AM

Marico?blur=25

Lodestar UM is the incumbent agency. They got the mandate in October 2017

Naziya Alvi Rahman Jan 11, 2019 6:15 PM