Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

David Roth?blur=25

Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years 

Naziya Alvi Rahman 1 day ago

Disney Hotstar?blur=25

Experts claim, for brands, it will provide one-time access to the site on a cost-per-engagement basis, which means a more engaging brand experience than traditional banner advertising

Naziya Alvi Rahman Sep 14, 2020 8:56 AM

tarunkatial?blur=25

Katial talks about Zee5's viewership growth during COVID, launching new shows in the lockdown, challenges that the platform faced due to the restrictions, and more

Naziya Alvi Rahman Sep 14, 2020 8:34 AM

Dabur?blur=25

Two agencies are believed to be shortlisted for the account that is estimated to be around Rs 600 crore

Naziya Alvi Rahman Sep 8, 2020 8:19 AM

Nick Emery?blur=25

In this edition of Get Set Grow!, Nick Emery, Global CEO, Mindshare, tells Naziya Alvi Rahman, Editor, e4m, about his faith in the Mindshare team in India & a lot more on recovery plans

Naziya Alvi Rahman Jul 14, 2020 8:25 AM

Sunil Lulla?blur=25

BARC CEO Sunil Lulla spoke to exchange4media Editor Naziya Alvi Rahman on his recovery from COVID-19

Naziya Alvi Rahman Jul 11, 2020 9:28 AM

adex?blur=25

Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

Auto?blur=25

TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM

pitch?blur=25

In a global shift, the account has moved from GroupM's Mindshare to PHD after a long competitive pitch process

Naziya Alvi Rahman Jun 24, 2020 2:38 PM

Get Set Grow!?blur=25

As part of the first edition of our new series - Get Set Grow! - Mark Read, CEO, WPP, speaks with Naziya Alvi Rahman, editor, exchange4media

Naziya Alvi Rahman Jun 19, 2020 8:04 AM

John Montgomery, Global Executive Vice President of Brand Safety, GroupM?blur=25

John Montgomery, Global Executive Vice President of Brand Safety, GroupM, spoke to exchange4media Editor Naziya Alvi Rahman on the changes brought about by COVID-19, news & advertising and much more

Naziya Alvi Rahman Jun 12, 2020 8:18 AM

Ads?blur=25

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

Free Dish?blur=25

Media experts believe move will lead to supply consolidation, compared to the current highly fragmented situation

Naziya Alvi Rahman Jun 5, 2020 9:14 AM

Beating All Odds?blur=25

In today’s edition of 'Beating All Odds', Rajdeepak Das, MD-India, and CCO, Leo Burnett South Asia, speaks to Naziya Alvi Rahman, Editor, exchange4media

Naziya Alvi Rahman Jun 2, 2020 9:01 AM

Beating All Odds with Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL?blur=25

On today's 'Beating All Odds', Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL, speaks with Naziya Alvi Rahman, Editor, e4m

Naziya Alvi Rahman May 28, 2020 9:06 AM

Sivakumar Sundaram?blur=25

Sivakumar Sundaram, Chairman of the Executive Committee of BCCL, says over 90% of their patrons prefer the print version of the newspaper, however, the e-paper is an interim substitute

Naziya Alvi Rahman May 21, 2020 8:30 AM

Beating All Odds with Neena Dasgupta. CEO & Director, Zirca Digital Solutions?blur=25

On today's 'Beating All Odds', Neena Dasgupta, CEO & Director of Zirca Digital Solutions, and CEO of AIDEM Ventures speaks with Naziya Alvi Rahman, Editor of e4m

Naziya Alvi Rahman May 20, 2020 8:56 AM

Beating All Odds?blur=25

In today’s edition of ‘Beating All Odds’, Raj Nayak, Founder and Managing Director, House Of Cheer, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman May 18, 2020 9:13 AM

Beating All Odds with Chetan Mahajan, Founder & CEO, The Mavericks?blur=25

In today's 'Beating All Odds', Chetan Mahajan, Founder & CEO of The Mavericks, speaks to Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman May 11, 2020 8:46 AM