Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

Vipasha Bhuptani?blur=25

Prior to joining Mindshare, Bhuptani worked as Head of strategic Planning at Leo Burnette Orchard

Naziya Alvi Rahman 4 hours ago

tushar vyas?blur=25

Tushar Vyas, President – Growth and Transformation, GroupM South Asia shares his views about growth in a COVID-ravaged year, changes in consumer behaviour and more

Naziya Alvi Rahman 7 hours ago

Vinod Thadani?blur=25

Thadani is expected to join Dentsu India at a senior group level position, claim reliable sources

Naziya Alvi Rahman Jul 30, 2021 8:22 AM

Vinod Thadani?blur=25

Thadani, the Chief Digital Officer of GroupM South Asia, has stepped down. Sources say he might be headed to a rival agency

Naziya Alvi Rahman Jul 19, 2021 8:59 AM

Pls update the pic?blur=25

Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going

Naziya Alvi Rahman Jul 13, 2021 8:46 AM

Ashish Bhasin?blur=25

Bhasin, CEO APAC and Chairman India, dentsu international, talks about recovery, restructuring and, of course, resilience in the pandemic

Naziya Alvi Rahman Jun 30, 2021 9:03 AM

gordon domlija?blur=25

Domlija, CEO, APAC at Wavemaker, noted that 25-30% growth for APAC came from India alone during the pandemic

Naziya Alvi Rahman Jun 23, 2021 9:21 AM

MAPS?blur=25

Today, we feature Parthasarathy Mandayam, CEO – Mindshare, South Asia, in our 'The Resilience Story' series where senior industry leaders share their learnings from the pandemic

Naziya Alvi Rahman Jun 21, 2021 8:25 AM

The Resilience Story?blur=25

As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic

Naziya Alvi Rahman Jun 17, 2021 9:09 AM

m&e industry?blur=25

Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts

Naziya Alvi Rahman Apr 27, 2021 9:04 AM

navin Khemka?blur=25

In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more 

Naziya Alvi Rahman Mar 30, 2021 8:32 AM

peter mukerjea?blur=25

Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC

Naziya Alvi Rahman Mar 15, 2021 8:10 AM

GroupM?blur=25

Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels

Naziya Alvi Rahman Mar 1, 2021 8:22 AM

news?blur=25

Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data

Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM

IPL?blur=25

With March nearing, BCCI does not have much time to take a final call on the venue as the broadcaster will need at least a month to make preparations for the execution and sell inventory

Naziya Alvi Rahman Feb 23, 2021 8:52 AM

IPL?blur=25

In its presentation to the advertisers, Disney+ Hotstar has also projected a 50-60% increase in watch time

Naziya Alvi Rahman & Javed Farooqui Feb 15, 2021 8:52 AM

nbf?blur=25

NBF says the blackout of data is causing heavy losses to organisations that may start affecting livelihoods of those employed with them

Naziya Alvi Rahman Feb 13, 2021 1:44 PM

rana?blur=25

Barua, Group CEO, Havas Group India, claims the agency, in the last two years, has transformed into an integrated network with many new clients across the group

Naziya Alvi Rahman Jan 29, 2021 8:30 AM

Nina Elavia Jaipuria?blur=25

Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic disrupted first two quarters, and more

Naziya Alvi Rahman Jan 11, 2021 8:46 AM

media agency?blur=25

Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM