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As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

Banerjee, Managing Partner, Wavemaker India, says the reach of TV will be on the rise and the choices in the future will depend on how efficiently we build this reach

Naziya Alvi Rahman 1 week ago

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman 01-February-2019

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman 25-January-2019

Kerala floods, Kumbh Mela, delay in funding, increased sample size and a more elaborate process believed to be some of the reasons behind the delay

Naziya Alvi Rahman 14-January-2019

Lodestar UM is the incumbent agency. They got the mandate in October 2017

Naziya Alvi Rahman 11-January-2019

The integrated account is estimated to be around Rs 500 crore and involves media as well as digital duties

Naziya Alvi Rahman 09-January-2019

AAAI has sent a written communication to all its members to abstain from the practice of offering discounts to clients without prior “written” permission from channels

Naziya Alvi Rahman 09-January-2019

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman 14-December-2018

It comes just two months after a similar pitch, also worth Rs 200 crore, called by its subsidiary company OPPO

Naziya Alvi Rahman 13-December-2018

Bhandari, who had been associated with TV Today Group for close to two years, is believed to have put in his papers early this week.

Naziya Alvi Rahman 29-November-2018

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman 26-November-2018

Wavemaker South Asia CEO talks about the strategy that led to bagging big accounts including Bisleri, Mondelez, Mother Dairy to name a few as the agency completes one year.

Naziya Alvi Rahman 12-November-2018

As WPP holds its first data summit- Date with Data- on October 16, we speak to CVL Srinivas, Country Manager India, WPP, about the industry’s love and need for data and the changing role of CMOs.

Naziya Alvi Rahman 15-October-2018

Integration is key, because you cannot make content & data work together unless you create a structure. Fortunately, at Havas our scale, size and less silos, make it a lot easier, the duo shared in a candid conversation

Naziya Alvi Rahman 04-October-2018

10 SPN channels, which have 97% viewership, are still available on Tata Sky, claim sources in Tata Sky. Sources in SPN say they are open to negotiations if Tata Sky is willing to renegotiate.

Naziya Alvi Rahman 04-October-2018

Starcom Mediavest is the incumbent agency, which has been handling the account since 2015

Naziya Alvi Rahman 26-September-2018

The mandate was awarded following a multi-agency pitch that saw participation of big players such as Lowe Lintas and Happy mcgarrybowen

Naziya Alvi Rahman 15-September-2018

In just seven months of 2018, pitches estimated to be around Rs 4,000 crore have been called. These include big brands such as Vivo, Samsung, GSK, Mondelez, Lenovo+ Motorola.

Naziya Alvi Rahman 29-August-2018

The account will be managed and supervised from the MediaCom Gurgaon office.

Naziya Alvi Rahman 22-August-2018

Ramaswamy believes that as consumers get more evolved they will seek more value from brands. Brands will have more purpose and will promote more causes that people believe in.

Naziya Alvi Rahman 21-August-2018