Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

Manjula Tiwari Cover Story

For Manjula Tiwari, CEO, Future Style Lab, marketing is all about spending on the right store location, understanding your customer and targeting them the right way

Naziya Alvi Rahman Oct 10, 2019 8:18 AM

StephenLI

Li, CEO of OMD APAC, believes India is a priority market not only from the point of view of demand and expectations, but also opportunity

Naziya Alvi Rahman Oct 7, 2019 8:29 AM

Times

Sources claim Arora had put in his papers more than a month ago. October 1 is believed to have been his last day with the organisation

Naziya Alvi Rahman Oct 3, 2019 8:53 AM

publicis

As Publicis transitions from a traditional holding company to a platform designed for the marketer of a connected age, Groupe COO & Publicis Media CEO Steve King speaks on India's role in this journey

Naziya Alvi Rahman Aug 12, 2019 9:00 AM

Star

The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India

Naziya Alvi Rahman Aug 6, 2019 8:34 AM

HeroMotoCorp

The pitch is expected to see participation from all leading agencies, including IPG and Dentsu, claimed sources. The incumbent agency is Wavemaker

Naziya Alvi Rahman Jul 23, 2019 2:50 PM

Lodestar

Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV

Naziya Alvi Rahman May 16, 2019 3:32 PM

shekhar banerjee

Banerjee, Managing Partner, Wavemaker India, says the reach of TV will be on the rise and the choices in the future will depend on how efficiently we build this reach

Naziya Alvi Rahman Feb 12, 2019 9:15 AM

Collage

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman Feb 1, 2019 4:15 PM

honda

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman Jan 25, 2019 8:14 AM

IRS

Kerala floods, Kumbh Mela, delay in funding, increased sample size and a more elaborate process believed to be some of the reasons behind the delay

Naziya Alvi Rahman Jan 14, 2019 8:08 AM

Marico

Lodestar UM is the incumbent agency. They got the mandate in October 2017

Naziya Alvi Rahman Jan 11, 2019 6:15 PM

oppo

The integrated account is estimated to be around Rs 500 crore and involves media as well as digital duties

Naziya Alvi Rahman Jan 9, 2019 9:08 AM

AAAI

AAAI has sent a written communication to all its members to abstain from the practice of offering discounts to clients without prior “written” permission from channels

Naziya Alvi Rahman Jan 9, 2019 8:42 AM

RB

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman Dec 14, 2018 1:33 PM

OnePlus

It comes just two months after a similar pitch, also worth Rs 200 crore, called by its subsidiary company OPPO

Naziya Alvi Rahman Dec 13, 2018 8:33 AM

HershBhandari

Bhandari, who had been associated with TV Today Group for close to two years, is believed to have put in his papers early this week.

Naziya Alvi Rahman Nov 29, 2018 3:29 PM

RB

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman Nov 26, 2018 10:57 AM