Authors
female endorsements?blur=25

Education sector needs to address the white space and have women promoting their brands, opines the industry

Mansi Sharma Jul 29, 2021 8:52 AM

investments?blur=25

They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts

Mansi Sharma Jul 27, 2021 8:02 AM

Toofan?blur=25

Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders

Mansi Sharma Jul 26, 2021 9:15 AM

Olympics?blur=25

There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers

Mansi Sharma Jul 26, 2021 9:13 AM

bewakoof?blur=25

Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts

Mansi Sharma Jul 23, 2021 7:59 AM

sukumaran?blur=25

C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign

Mansi Sharma Jul 22, 2021 8:06 AM

stationary?blur=25

As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry

Mansi Sharma Jul 21, 2021 8:09 AM

ads of the fortnight?blur=25

This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums

Mansi Sharma Jul 21, 2021 8:08 AM

Budweiser?blur=25

Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'

Mansi Sharma Jul 15, 2021 2:21 PM

zomato?blur=25

Biggest competitor and ‘friend’ Swiggy marked the special occasion by asking users to order something sweet on the ‘big day for startups’

Mansi Sharma Jul 15, 2021 8:28 AM

Dentsu Smart City Initiative?blur=25

dentsu international Media Brands COO Haresh Nayak & Indeed Smart City VP & Smart City specialist Ajay Singh share how agency capabilities are being added on to for a robust business model

Mansi Sharma Jul 13, 2021 8:33 AM

thumbs up?blur=25

Creative writing and Ravi Kishan’s voice-over give it a charming authenticity, industry opines

Mansi Sharma Jul 12, 2021 12:20 PM

Dilip Kumar?blur=25

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

ads on Mental Health?blur=25

From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts

Mansi Sharma Jul 8, 2021 8:47 AM

Loreal?blur=25

L’Oréal India Chief Digital Officer Anil Chilla elaborates on the beauty brand’s heightened focus on technology and digital aspects in the new-age beauty business

Mansi Sharma Jul 6, 2021 8:10 AM

Arvind Sivdas?blur=25

Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community

Mansi Sharma Jul 5, 2021 9:05 AM

digital ads?blur=25

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

makemytrip?blur=25

The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy

Mansi Sharma Jul 2, 2021 7:38 AM