The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’

Kanchan Srivastava Nov 23, 2021 6:29 PM

The MIB Secretary was speaking about the evolution and potential of broadcasting in India. He shared that the M&E industry in India will reach approx $70 mn by 2030

exchange4media Staff Nov 23, 2021 5:40 PM

This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns

exchange4media Staff Nov 23, 2021 5:28 PM

The size of the fund raise might be increased to $650 million due to interest from foreign investors

exchange4media Staff Nov 23, 2021 4:54 PM

As per the mandate, Liqvd Asia has already re-launched the product using thoughtful creative communication in the digital space

exchange4media Staff Nov 23, 2021 4:39 PM

The merger of the two ad tech platforms will lead to enhanced plug and play ad-tech digital marketing platforms for buyers and sellers across the vast global marketplace

exchange4media Staff Nov 23, 2021 4:13 PM

The PAT declined 4.41% to Rs 96.04 crores in the same calendar year

Mansi Sharma Nov 23, 2021 3:43 PM

This campaign unveils a new range of built-in appliances for Indian modular kitchens

exchange4media Staff Nov 23, 2021 3:32 PM

The actor will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range

exchange4media Staff Nov 23, 2021 3:19 PM

Ex-Tech Mahindra & Reliance, Wadalkar has joined the team as an advisor for technology & telecom operations

exchange4media Staff Nov 23, 2021 1:00 PM

The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers

exchange4media Staff Nov 23, 2021 12:45 PM

Kaushik, Clubhouse's first international employee, joins the platform from TikTok where he was South Asia Marketing Lead

exchange4media Staff Nov 23, 2021 10:27 AM

The brand is also revamping its Happy Meal across the West and South sections in India as part of this campaign

exchange4media Staff Nov 23, 2021 9:04 AM

The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines

Kanchan Srivastava Nov 23, 2021 9:01 AM

The league featuring six franchises is a brainchild of former IPL CEO Sundar Raman and will be run under the aegis of ECB

exchange4media Staff Nov 23, 2021 8:53 AM

According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India

Sonam Saini Nov 23, 2021 8:49 AM

Damyant Singh Khanoria, CMO, Oppo India, talks about emerging trends in the smartphone industry, the importance of 5G and innovations that the brand has lined up

Anjana Naskar Nov 23, 2021 8:40 AM

The ministry has asked IBDF, NBDA, and NBF to provide their comments on the 39-page report dated 4th January 2021

exchange4media Staff Nov 23, 2021 8:39 AM

Kevin Vaz, President & Head - Network Entertainment Channels, Star and Disney India, tells us Star Vijay has witnessed incredible growth driven by strong consumer insights that led to relatable dramas

Simran Sabherwal Nov 23, 2021 8:37 AM