Authors
Correspondent, Impact

The dramatic growth that digital healthcare apps have seen during the pandemic has made them an important and rapidly emerging category of advertisers this year
Anjana Naskar Dec 10, 2020 5:06 PM

Srividya Gopani, Director, Brand & Consumer Marketing, Asia Pacific & China, LinkedIn, talks about the company's new campaign and initiatives to help users find suitable jobs
Anjana Naskar Nov 18, 2020 2:30 PM

With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space
Anjana Naskar Oct 28, 2020 9:10 AM

Can edtech platforms add to their relevance in the new world by marketing courses like Coding, AI, Animation, App Development, Game Designing and Machine Learning to even six year olds?
Anjana Naskar Oct 14, 2020 9:11 AM

Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more
Anjana Naskar Jun 18, 2020 8:52 AM