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Razq?blur=25

VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more

Simran Sabherwal May 23, 2022 9:10 AM

aha?blur=25

Ajit Thakur, CEO, aha and Allu Arvind, Promoter, aha, speak about aha Tamil's growth plans and strategies and the road ahead

Simran Sabherwal May 4, 2022 8:34 AM

Avinash Pandey?blur=25

The Chief Executive Officer of ABP Network spoke to exchange4media on the occasion of its Tamil digital platform - ABP Nadu - completing a year

Simran Sabherwal Apr 20, 2022 8:43 AM

manish kalra?blur=25

Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership

Simran Sabherwal Apr 11, 2022 8:46 AM

Darpan Sanghvi & Rahul Agarwal?blur=25

Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the road ahead

Simran Sabherwal Feb 18, 2022 8:37 AM

Ahammed MP?blur=25

MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework

Simran Sabherwal Jan 27, 2022 8:55 AM

Kevin Vaz?blur=25

Kevin Vaz, Head - Network Entertainment Channels, Star & Disney India, tells us how the relatable content strategy of Star Pravah has maintained its leadership for the last 69 weeks

Simran Sabherwal Jan 25, 2022 9:39 AM

Pongal?blur=25

With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix

Simran Sabherwal Jan 14, 2022 11:06 AM

Pongal?blur=25

While some industry heads point out that the response has exceeded expectations, other say the third-wave restrictions have affected the sentiments

Simran Sabherwal Jan 14, 2022 8:44 AM

Kevin Vaz?blur=25

Kevin Vaz, President & Head - Network Entertainment Channels, Star and Disney India, tells us Star Vijay has witnessed incredible growth driven by strong consumer insights that led to relatable dramas

Simran Sabherwal Nov 23, 2021 8:37 AM

cars?blur=25

With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers

Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM

NS Satish?blur=25

Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly

Simran Sabherwal Nov 1, 2021 8:30 AM

home?blur=25

The industry is expecting a spike in sales and several players are looking forward to touch the pre-pandemic sales numbers this festive season

Mansi Sharma & Simran Sabherwal Nov 1, 2021 8:14 AM

festive?blur=25

The industry is using digital media and the power of regional language content to spur the growth further

Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM

lifestyle goods?blur=25

The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle

Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM

festive shopping?blur=25

Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts

Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM

Kevin Vaz?blur=25

Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences

Simran Sabherwal Sep 15, 2021 8:42 AM

onam?blur=25

As Kerala sets the festivities in motion, brands go all out to woo consumers

Simran Sabherwal & Tasmayee Laha Roy Aug 16, 2021 8:35 AM

onam?blur=25

Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks

Simran Sabherwal & Tasmayee Laha Roy Aug 13, 2021 8:17 AM