Authors

ChillOut: Sethiya, Chief Marketing Officer, Syska Group confesses to being a tea addict and ideally needs one cup every hour

Simran Sabherwal 19 hours ago

The Head of Marketing at VIP Industries Limited says that Caprese’s primary TG is the young and married women who wish to indulge in the latest fashion trends at an affordable price

Simran Sabherwal 16-February-2019

Acharya, the Chief Marketing Officer of Sterling Holiday Resorts, talks about the company’s first-ever TVC and how it will build the reach with Television

Simran Sabherwal 08-February-2019

With the date for the complete migration to the new TRAI framework now pushed to Feb 13, advertisers have issued Release Orders in parts and not for the entire month

Simran Sabherwal 05-February-2019

Free-To-Air (FTA) channels look to benefit in TRAI's new tariff regime on account of being in the base pack, but will this also lead to increased ad-rates for them?

Simran Sabherwal 04-February-2019

I&B Ministry’s decision to allow private FM channels to broadcast All India Radio news on a trial basis hasn’t found many takers due to ‘lack of freedom and worries about monetisation’

Simran Sabherwal 30-January-2019

Akshay Jatia, General Manger – Brand Extensions, Hardcastle Restaurants Pvt. Ltd that owns and operates McDonald's restaurants in India, talks about McDonald’s new app and #10yearchallenge

Simran Sabherwal 28-January-2019

With its new digital film for Goodknight Power Activ+, Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd tells us why innovation has helped the company be a category disrupter & market leader

Simran Sabherwal 28-January-2019

A new TVC, a new packaging and an innovative sampling strategy with Swiggy, Das, Marketing Head of Tata Global Beverages tells us more about what’s the latest on Tata Tea Gold

Simran Sabherwal 23-January-2019

After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal 15-January-2019

EVP & Head, Marketing & Corp Communications and Retail Unsecured Assets at IndusInd Bank tells us how the bank’s focus on responsive innovation converts into customer convenience

Simran Sabherwal 14-January-2019

Burhanuddin Pithawala, VP Growth and Conversions, OYO, gives insights behind the campaign and explains how the brand is targeting and segmenting consumers for its multiple brand offerings

Simran Sabherwal 24-December-2018

VP, Marketing & Communications, South Asia, Mastercard, explains how they are getting Indians to make the behaviour change from cash to digital by educating the merchant too

Simran Sabherwal 18-December-2018

Saumya Tyagi, Marketing Director, Tetra Pak, South Asia, tells us how packaging has evolved as a communication channel and the latest innovation from Tetra Pak

Simran Sabherwal 13-December-2018

Rakesh Kaul, President and Chief Executive, Consumer Products Division & CEO EVOK Retail, HSIL Limited spoke to us about the first-ever TVC for their water heater brand Hindware Atlantic, and more

Simran Sabherwal 12-December-2018

With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction

Simran Sabherwal 23-November-2018

Director Marketing – Indian Snacks, PepsiCo India says that the company aims to double its business in the next four to five years

Simran Sabherwal 21-November-2018

Mattel India's Head of Marketing on the biggest challenge for the toys industry - to keep getting the frequency consumption for kids’ content

Simran Sabherwal 21-November-2018

Director, Eenadu, discusses challenges facing the Print industry, growth of Eenadu and why media planning is a tarkari business today

Simran Sabherwal 07-September-2018