Authors
Arjun Ranga?blur=25

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the company has entered

Simran Sabherwal Sep 18, 2020 8:36 AM

adhish zaveri?blur=25

Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online

Simran Sabherwal Sep 15, 2020 9:12 AM

Sportskeeda?blur=25

Porush Jain, Founder & CEO, Sportskeeda, on how its strategy to shift focus to esports, videos and IPs at the start of the lockdown helped the sports news website drive traffic & generate revenues

Simran Sabherwal Sep 11, 2020 9:28 AM

Siju Prabhakaran?blur=25

Siju Prabhakaran, EVP & Cluster Head South Business, ZEEL, discusses the South cluster's strong comeback after the lockdown and their strategy ahead

Simran Sabherwal Sep 10, 2020 9:24 AM

Hamdard?blur=25

Suman Varma, CMO, Hamdard Laboratories, tells us that with consumer’s priority now being health, the brand is looking at launching new products along with bringing Safi & Joshina back to the forefront

Simran Sabherwal Sep 4, 2020 9:24 AM

Onam?blur=25

Industry players say although advertisers have curtailed spends this year they are still optimistic and looking forward to the market bouncing back

Simran Sabherwal Aug 28, 2020 9:26 AM

onam?blur=25

In the run up to Onam, leading brands see positive signs and are looking to make up for some of the losses accounted in the first quarter of the financial year

Simran Sabherwal Aug 27, 2020 9:23 AM

IPL 2020?blur=25

Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors

Simran Sabherwal & Tasmayee Laha Roy Aug 25, 2020 12:38 PM

News First?blur=25

The team behind the new channel tells us why they are confident of disrupting the status quo and taking on the established players in the Kannada news genre

Simran Sabherwal Aug 24, 2020 9:02 AM

Gemini?blur=25

Subin Sivan, Marketing Head, Cargill’s oils business in India, tells us how the Gemini Sunflower Oil brand is engaging with consumers to spread the festive cheer

Simran Sabherwal Aug 22, 2020 7:59 AM

Recikaa?blur=25

In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic

Simran Sabherwal Aug 13, 2020 3:29 PM

BharatPe?blur=25

COVID-19 suspended BharatPe’s plans of utilising the 11 cricketers they signed as brand ambassadors. Subhasis Beura, CBO- Brand and Commerce, says they have their plans ready once sports resume

Simran Sabherwal Aug 3, 2020 8:27 AM

MV Shreyams Kumar?blur=25

MV Shreyams Kumar, Managing Director, Mathrubhumi, speaks to exchange4media about the learnings from the pandemic, situation in Kerala and much more

Simran Sabherwal Jul 22, 2020 6:39 PM

Mathrubhumi onam campaign?blur=25

The Mathrubhumi Group has launched a campaign ‘Kerala’s Festival, India’s Opportunity’, informing advertisers that Kerala is back in Business with consumers looking to purchase

Simran Sabherwal Jul 22, 2020 6:35 PM

Best route to reach the Malayalee household this Onam?blur=25

With presence across Print, Television, Digital & Radio, Mathrubhumi’s integrated platform is the best route to reach the Malayalee household in this festive season of Onam

Simran Sabherwal Jul 22, 2020 5:12 PM

sanjay?blur=25

Kannada channel AllTime turned into a GEC last month. Sanjay Sindhe, Channel Head, AllTime & Executive Director, Goldenmen Studios, tells us why the channel took the decision during the pandemic

Simran Sabherwal Jul 20, 2020 9:25 AM

kevinVaz?blur=25

Vaz, CEO, Regional Entertainment Channels, Star India, says Star Jalsha has witnessed a 93% recovery compared to pre-lockdown levels

Simran Sabherwal Jul 20, 2020 8:19 AM

VinaySubramanyam?blur=25

Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs

Simran Sabherwal Jul 17, 2020 8:49 AM

Pushp Raj Singh?blur=25

Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more

Simran Sabherwal Jul 15, 2020 8:19 AM

olivermirza?blur=25

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to don the apron and wield the ladle during the lockdown

Simran Sabherwal & Sanstuti Nath Jul 7, 2020 8:42 AM