Authors
sanjeevShukla?blur=25

He led marketing for close to three years at the conglomerate

Simran Sabherwal 1 day ago

harish narayanan?blur=25

Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale

Simran Sabherwal Jun 30, 2020 8:46 AM

ebay?blur=25

Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more

Simran Sabherwal Jun 23, 2020 8:53 AM

Deep Drona?blur=25

Deep Drona, Chief Operating Officer, Enterr10 Television, shares how Dangal TV has adapted to the current business environment and retained viewership

Simran Sabherwal Jun 17, 2020 8:31 AM

wildcraft?blur=25

Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us why the latest product respirators is right for the company’s first full-fledged integrated marketing campaign

Simran Sabherwal Jun 11, 2020 8:20 AM

unitaRajan?blur=25

Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with its advertiser partners and helping them engage with consumers

Simran Sabherwal Jun 8, 2020 6:49 PM

Public TV?blur=25

HR Ranganath, Chairman and Managing Director, Writemen Media Private Ltd, talks about how Public TV is looking to sustain viewership garnered by the news channel during the lockdown and more

Simran Sabherwal May 29, 2020 1:31 PM

Sakshi?blur=25

KRP Reddy, Director – Advertising and Marketing, Sakshi Group says that the focus on the product and content has helped paid off for Sakshi, with the newspaper narrowing its gap with Eenadu

Simran Sabherwal May 15, 2020 9:27 AM

PR Satheesh?blur=25

Satheesh, COO of MMTV speaks to e4m about the growth of group’s OTT platform Manorama Max, challenges that lay ahead for the network and plans for the industry post COVID-19

Simran Sabherwal May 5, 2020 8:16 AM

Barun Das?blur=25

In a conversation with exchange4media, Barun Das, CEO, TV9 News Network, talks about the new avatar of News9 as a digital national English news platform and more     

Simran Sabherwal Apr 29, 2020 9:28 AM

newspaper?blur=25

Thanks to concerted efforts from the government & publishing houses, newspaper distribution in Kerala has emerged unscathed, unlike in the rest of the country

Simran Sabherwal Apr 22, 2020 8:34 AM

Srinivasu Allaphan, JK Tyre?blur=25

Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant

Simran Sabherwal Apr 20, 2020 8:54 AM

L Aadimoolam?blur=25

L Adimoolam, Business & Technical Director, Dinamalar speaks about why the clients, agencies and publications need to pull together during these testing times

Simran Sabherwal Apr 17, 2020 8:13 AM

Mainstream TV?blur=25

The founders of the company S Siva and Jayakrishnan tell us about Mainstream TV's vision to be the go-to app in South India for both content creators and viewers

Simran Sabherwal Apr 15, 2020 8:40 AM

ad?blur=25

With advertisers delaying campaigns, what could the impact of the COVID-19 pandemic and the lockdown on the Indian media and advertising industry mean?

Simran Sabherwal Mar 30, 2020 8:46 AM

TV?blur=25

Industry experts say there will be a rise in viewership for News, Entertainment, Movies and Kids content due to the Stay-At-Home advisory in place

Simran Sabherwal Mar 27, 2020 8:33 AM

Sportstar?blur=25

The fortnightly sports magazine also said that a free downloadable version of their current and upcoming issue will be available on their website

Simran Sabherwal Mar 26, 2020 8:28 AM

Eshwar n?blur=25

In a chat with e4m, Eshwar N talks about building a connection with the consumers, Casagrand's marketing strategies and the brand's commitment towards delivering projects on time

Simran Sabherwal Mar 12, 2020 8:21 AM

Pitch CMO Mumbai?blur=25

Pitch CMO Summit - Mumbai 2020 will be held on Friday, February 28, 2020, at Taj Santacruz under the theme ‘The Big Brand Story’

Simran Sabherwal Feb 27, 2020 7:38 AM