Date-wise News
Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more
Simran Sabherwal 10 minutes ago
Unlike brands, publishers cannot pass higher input costs on to advertisers. Advertising rates are determined less by production costs than by measurable outcomes, audience quality & ROI, insiders say
Kanchan Srivastava 17 minutes ago
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
According to sources familiar with the matter, he is expected to begin a new professional assignment during the first week of July
As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Most recently, Chhaya was Chief Digital Officer at Omnicom Media Group Asia-Pacific, while Nayak served as Business Development Director at OMG Asia-Pacific
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead