Z appoints Sudeep Nagpurkar as Chief Sales Officer - Social Platforms

Zee Entertainment Enterprises has appointed Sudeep Nagpurkar as Chief Sales Officer - Social Platforms, Creator Economy & Partnerships.

In this role, Sudeep will be based out of Noida and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’.

Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.”

Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”

He has over 16 years of experience across sectors like Consumer Technology, B2B SaaS, Retail and FMCG.

Sudeep was previously associated with Google India as Head of Industry, FMCG.